Analytics & Metrics

Analytics & Metrics

How To Transform Your Website Into A Conversion Powerhouse

John DOZ

This is an article by Isaac Bullen. He is a digital marketing specialist who helps businesses in Auckland, Sydney and throughout Oceania. He is Asia Pacific Director at award winning online marketing agency 3WhiteHats. A blogger at the weekends at...

Analytics & Metrics

Heat Mapping 101: How to Improve Your Conversions

John DOZ

This is an article by Graham Onak. He is a marketing consultant and owner of GAINtap, a Chicago based marketing consulting and web marketing company. He leads a team of specialists that help clients create hand crafted fulfillment solutions covering...

Analytics & Metrics

Optimize For Success – 10 Elements Of A Well-Converting Landing Page

John DOZ

This is a guest post by Andrew Lowen. He is the CEO of Next Level Web, a trusted marketing agency based in San Diego, California. They specialize in Web Design, Search Engine Optimization, PPC Advertising, and Email Marketing. Feel free...

Analytics & Metrics

6 Free Must-Use Competitive Intelligence Tools

John DOZ

This is a guest post by Garrett Gan is the Co-Founder & CEO of Thalamus, the largest research database of advertising vendors in the world. With over 50,000 ad partners and counting, Thalamus houses the most comprehensive dataset of ad partner...

Analytics & Metrics

Why Your Website Needs Speed

Dylan Kissane

At the 2012 London Olympic Games Usain Bolt did what the world expected him to do and won the men’s 100m sprint final. The Jamaican superstar bested his countryman, Yohan Blake, by twelve one-hundredths of a second, with American Justin...

Analytics & Metrics

5 Digital Marketing Charts You Need to Understand

Dylan Kissane

ComScore has released their Digital Future in Focus report for 2015 and, as expected, its packed with the sort of data that can – and should – affect content marketing strategies. Whether it is knowing where audiences gather online, what...

Analytics & Metrics

10 KPIs for a Winning Digital Marketing Strategy

Dylan Kissane

When you launch a digital marketing strategy it can sometimes be hard to know exactly what to measure. If your experiences have been limited to traditional marketing channels like television, radio, print, or even face-to-face efforts, then the world of...

Analytics & Metrics

Website Traffic: What to Know and How to Grow

Dylan Kissane

When you first open up Google Analytics it is easy to be overwhelmed by the sheer amount of data that the software presents to you about your website traffic. There’s information about everything, from the type of device users, their...

Analytics & Metrics, Marketing Resources

Why You Should Align Marketing with Customer Success

Dylan Kissane

This post is based on an interview with Diana Sandoval, Customer Success Manager at DOZ. You can follower her on Twitter @diasandia. The DOZ team continues to expand both in its French headquarters in Lyon and its North American office in...

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