• Posts by Dylan

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Content & Blogging

Pixar’s Secrets to Perfect Storytelling

Dylan Kissane

You’ve read it everywhere: when it comes to content marketing and inbound marketing, it’s all about telling a great story. Storytelling is the way that marketers connect with readers and potential customers, and it is what separates a blog post...

Content & Blogging

Five Places to Find Inspiration for Your Next Blog Post

Dylan Kissane

It’s something that most every blogger faces at one point or another: what am I going to blog about tomorrow? When you’re just getting started in blogging it’s hard to imagine there might come a day when you can’t think...

Social Media

What’s Next for Twitter? Three Futures for Social’s Problem Child

Dylan Kissane

Twitter is a social network that is in trouble. It’s not because it lacks users. Indeed, Twitter counts hundreds of millions of active users monthly. Twitter may not be available in China but then most major US-based social networks are...

Content & Blogging

What Content Marketers Can Learn from Hollywood

Dylan Kissane

A few weeks ago a couple of the DOZ team and I went along to see Independence Day: Resurgence and it was everything I knew it would be. Big explosions, aliens getting their butts kicked, improbably escapes, patriotic speeches, and...

Content & Blogging

Wordsmith: Embracing Automated Content Creation

Dylan Kissane

If coming up with ideas is one of the toughest tasks for a blogger, writing the actual blog post is usually up there, too. Distilling all that research down into something useful, building on a structure, optimizing for search, and...

Social Media

Who Owns a Hashtag?

Dylan Kissane

We’ve written a lot about effectively using hashtags on the DOZ blog before. We’ve explained that hashtags can help categorize a social media post, can help you reach out to interested audiences, and help you ride the great social media...

Marketing Resources

The Sharing Economy is Taking a Hit

Dylan Kissane

Some of the biggest success stories in technology in recent years have been part of the sharing economy. Among the highest profile of these firms are the two unicorns, Uber and airbnb. Both have revitalized industries that had long stagnated...

Marketing Resources

Is Sponsoring Euro 2016 Good Value for Money?

Dylan Kissane

The Euro 2016 football championship is entering its final weeks. After dozens of matches involving teams from Iceland to Russia the finals are underway and the excitement is rising across Europe – and especially in France – as the race...

DOZ News

Welcome to the Week #25

Dylan Kissane

Welcome to the week! This time last week the world was looking rosy, the global economy was kicking along, and the international environment for business seemed as good as it had been for the last couple of years. And then,...

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