• Posts by Lina

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Marketing Resources

How to Reinforce Your Company’s Culture – Part Two

Lina Albin-Azar

Define what company culture is Not all organizations are the same. No matter how fun and attractive Zappos’ company culture may seem to be, it would not suit certain people, certain organizations, or certain industries. Do not forget that the...

Marketing Resources

How to Reinforce Your Company’s Culture – Part One

Lina Albin-Azar

Why You Should Develop Your Company’s Culture In the past article Famous Brands: Here Is Why People Love Them, we saw that what made successful brands successful was mainly their ability to ‘connect’ with their customers. However, before ‘connecting’ with...

Tech & Startups

How to Make Up for Startup Failure?

Lina Albin-Azar

If start-ups and freelance are seen as chilled-type professions, workers in the field can undoubtedly say and prove otherwise. Although this video shows a startup’s daily life in a humorous way, there are times where the situation becomes tough. Indeed, startups do have...

Search Engines

How to Reach SEO Success in 8 Simple Stages

Lina Albin-Azar

The big question comes up every time: how can I improve my SEO? Indeed, Search Engine Optimization has made a lot of noise on the web over the past years. Make your content reachable, make your website accessible, use referrals, make sure users...

Tech & Startups

3 Things That Make Snapchat Different, Great, and Amazing

Lina Albin-Azar

  Anji came to me one morning, and from his 1-foot taller, 10-years older asked me what I was thinking of Snapchat. My eyes opened wide, and I instantly started to gather up the memories I had related to this...

Videos, Ebooks, Infographics

Top 5 Best Valentine’s Day Marketing Campaigns for 2017

Lina Albin-Azar

Are you in love? Is there someone you want to ask out or for whom you have been cooking for? Can you think of a person you want to offer a pretty chocolate box to? Your daughter, your son, your mom, your...

Marketing Resources

How to Make Your Business Great Again

Lina Albin-Azar

Tomorrow the world will assist to Trump’s inauguration ceremony as the 45th President of the United States of America. Other than the weird transition between two opposite Presidents (Obama – Trump), we can acknowledge that the current 45th did a...

Marketing Resources

How to Convince the Presidential Way

Lina Albin-Azar

The audience you have in front of you has needs, and problems. The very reason your product exists for is to overcome these needs and solve these problems. Your business is basically offering a proposition, an alternative to the issues...

Videos, Ebooks, Infographics

[Infographic] Cashing in on Sales Like a Pirate

Lina Albin-Azar

Unless you currently live in Australia, don’t you feel like the days are shortening? Autumn is in, and along with the leaves falling off their branches, Halloween sparks slowly start lightening your kids’ and friends’ pupils. Indeed, it is already...

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