welcome to the week

    Welcome to the week!

    The sunshine has come to DOZ. Well, not just to DOZ, but to the northern hemisphere in general, I guess. The spring weather is keeping everyone upbeat, there are chirping birds, there are flowers flowering, the leaves are green, and the pollen – that damned pollen – is everywhere.

    Personally I’m somewhere between “Isn’t this the most wonderful weather” and “I can’t stop sneezing”.

    Ah, spring – the hay fever down payment you have to make to collect the summer to come, right?

    As the temperature heats up so does the marketing year. Conference season has arrived, companies are reporting their quarterly results and there is a ton of spinning to do, and as colleges wind down for the year there is a new flood of interns and young grads entering the marketing world and lifting the already high tempo higher still.

    You need to be on your game to keep up but don’t panic: we’ll help you with our weekly round up of news from the marketing world.

    What’s On Your Company Blog?

    So you’ve got a blogging strategy for your business blog. You’ll plan some posts out, get an editorial calendar in order, and publish on a regular schedule. You’re not just throwing things against the wall but rather you are following a defined strategy with regular reviews and – so far – your business is growing fast. If the company is improving its position, if it’s dominating its market, and if it’s (dare we say it) disrupting the entire industry, then the marketing plan and the blog posts must be working, right?

    Perhaps not. As Benji Hyam explains at Grow & Convert your business might be booming in spite of your blogging rather than because of it. Hyam explains how market leader Airbnb has pursued a blogging strategy that is essentially bland. Press releases, self referential posts about new features, and the odd self congratulatory post as Airbnb busts through another barrier or extends services to a new country. It might be content that is interesting to Airbnb the company, but it doesn’t promote the sort of engagement that a different content might.

    Hyam explains how Airbnb can embrace a different content strategy on their blog to generate more engagement through user generated content. It’s a well argued piece and worth reading both for the critique that it offers of the stock-standard business blog format, and for the specific advice that might just be applied to your own business blog. As they say: read it all.

    Freelance World

    At DOZ we’re well in tune with the freelance and gig economy. Indeed our whole business is about connecting clients with marketing experts around the world who can help them deliver the sort of marketing that they need when they need it. We’ve empowered 7,000 individual marketing experts to tap into these clients and our marketing marketplace is helping everyone from experienced freelancers through to people dipping their toe in the gig economy waters to build their own work-life balance.

    We’re not the only ones realizing this new way of work is expanding, however. LinkedIn have analyzed their own data and revealed that the number of freelancers on their platform is exploding. Among the takeaways from their research:

    • The number of freelancers on LinkedIn has increased by 43% in just five years
    • NYC, LA, San Francisco and Chicago are the most popular freelance digs
    • Freelancers have more than twice the number of recommendations than the average LinkedIn user

    But the most interesting factoid in the LinkedIn infographic? The most popular industry for freelancers is marketing. Looks like DOZ is ahead of the curve once again.

    Listen Up

    We’ve long known that including images in social media posts helps engagement. People like visuals and the right illustration, image, or GIF can help drive up likes, follows, and clicks from your audience. In other words, giving the audience something other than just plain text is one of the best ways to break through and win readers. But there is more than one sense to appeal to. Sure, you got eyes on your prize – but what about ears?

    At Social Media Today Mindy Weinstein introduces a small but growing social networking app called Anchor. As Weinstein explains it, “Anchor is similar to other platforms, such as Twitter and Instagram, where you follow people and people follow you. However, it is packed with some pretty cool features and it is easy to get started. Through Anchor, you can record 2-minute sound bites, known as waves, which can be shared within the social audio app and on other platforms, such as Twitter.”

    While the jury is still out on how much traction Anchor is going to get it is telling that some brands, including social media powerhouse Buffer and major corporations like General Electric, are already getting on board. The app is not difficult to use, though it does suffer from the same lack of audience that all new social networks do. It doesn’t always feel very social because there just isn’t the audience for the audio shares yet. On the other hand, there was a time before everyone you knew was on Facebook, so maybe they just need a little time. For marketers interested in reaching out to their audience in a new way, Anchor might be worth keeping an eye on.

    This Week on The DOZ Blog 

    There’s lots to get your teeth stuck into this week on The DOZ Blog. We’ve got articles about motivating your team without dropping a wheelbarrow’s worth of cash, we draw some parallels between endurance sports and the marketing of your business, we have a guest post on email marketing and we round out the week by examining the Twitter tactics of the one US presidential candidate who has owned the channel this cycle, Donald J. Trump.

    Want More Marketing Goodness?

    welcome to the week digest

    Every Monday morning DOZ delivers the best marketing content directly to inboxes around the world. Subscribe to DOZ’s Marketing Monday for a generous serving of the best in digital marketing, SEO, and the tactics and strategies to drive your business forward this year. Want in? Add your name to the list and start your week a little smarter.

    Time to Get to Work

    Know a great piece on marketing that we missed? If so, let us know and we’ll share it with the world, crediting your good self, of course, with the tip. Send your sources straight to Content Manager Dylan and you could be featured in next week’s Welcome to the Week post.

    Sorry to break it to you but it has to be said: it’s Monday. You’ve got work to do, deadlines to meet, targets to crush, and goals to smash through on your way to the next weekend. It’s time to get yourself into gear and get started – welcome to the week.

    Share.

    84 Comments

    1. I’m not sure why but this web site is loading extremely slow for me.

      Is anyone else having this issue or is it a issue on my end?
      I’ll check back later and see if the problem still exists.

    2. 967357 154328This really is often a fantastic blog, could you be interested in working on an interview about just how you developed it? If so e-mail myself! 909036

    3. Hello there, just became alert to your blog through Google,
      and found that it’s truly informative. I’m going to watch out for brussels.
      I’ll be grateful if you continue this in future.
      Numerous people will be benefited from your writing. Cheers!

    4. I have been exploring for a little bit for any high-quality articles or weblog posts in this sort of space .
      Exploring in Yahoo I at last stumbled upon this web
      site. Reading this info So i’m happy to exhibit that I have a very good uncanny feeling I came upon exactly what I
      needed. I most indisputably will make sure to don?t fail to remember this website and give it a look regularly.

    5. Have you ever considered writing an e-book or guest authoring on other blogs?
      I have a blog centered on the same subjects you discuss and would really like to have you share some stories/information. I know my readers would enjoy your work.
      If you are even remotely interested, feel free to
      send me an e-mail.

    6. This is the right blog for anybody who really wants to find out about
      this topic. You know a whole lot its almost tough to argue with you (not that I personally will need to…HaHa).
      You certainly put a brand new spin on a topic that’s been written about
      for many years. Excellent stuff, just excellent!

    7. certainly like your website but you have to take a look at the spelling on quite a few of your posts.
      Several of them are rife with spelling problems and I to find
      it very bothersome to tell the reality nevertheless I’ll definitely come again again.

    8. I know this if off topic but I’m looking into starting my own blog and was wondering
      what all is needed to get setup? I’m assuming having a blog
      like yours would cost a pretty penny? I’m not very internet smart so I’m
      not 100% sure. Any suggestions or advice would be greatly appreciated.
      Many thanks

    9. Your positivity and enthusiasm are truly infectious! This article brightened my day and left me feeling inspired. Thank you for sharing your uplifting message and spreading positivity to your readers.

    10. Your blog has rapidly become my trusted source of inspiration and knowledge. I genuinely appreciate the effort you invest in crafting each article. Your dedication to delivering high-quality content is apparent, and I eagerly await every new post.

    11. I just wanted to express how much I’ve learned from this article. Your meticulous research and clear explanations make the information accessible to all readers. It’s evident that you’re dedicated to providing valuable content.

    12. I am continually impressed by your ability to delve into subjects with grace and clarity. Your articles are both informative and enjoyable to read, a rare combination. Your blog is a valuable resource, and I am sincerely grateful for it.

    13. I couldn’t agree more with the insightful points you’ve articulated in this article. Your profound knowledge on the subject is evident, and your unique perspective adds an invaluable dimension to the discourse. This is a must-read for anyone interested in this topic.

    14. I wanted to take a moment to express my gratitude for the wealth of invaluable information you consistently provide in your articles. Your blog has become my go-to resource, and I consistently emerge with new knowledge and fresh perspectives. I’m eagerly looking forward to continuing my learning journey through your future posts.

    15. Your positivity and enthusiasm are undeniably contagious! This article brightened my day and left me feeling inspired. Thank you for sharing your uplifting message and spreading positivity among your readers.

    16. Your blog is a true gem in the vast expanse of the online world. Your consistent delivery of high-quality content is truly commendable. Thank you for consistently going above and beyond in providing valuable insights. Keep up the fantastic work!

    17. This article is a true game-changer! Your practical tips and well-thought-out suggestions hold incredible value. I’m eagerly anticipating implementing them. Thank you not only for sharing your expertise but also for making it accessible and easy to apply.

    18. I couldn’t agree more with the insightful points you’ve articulated in this article. Your profound knowledge on the subject is evident, and your unique perspective adds an invaluable dimension to the discourse. This is a must-read for anyone interested in this topic.

    19. I am continually impressed by your ability to delve into subjects with grace and clarity. Your articles are both informative and enjoyable to read, a rare combination. Your blog is a valuable resource, and I am sincerely grateful for it.

    20. Your passion and dedication to your craft shine brightly through every article. Your positive energy is contagious, and it’s clear you genuinely care about your readers’ experience. Your blog brightens my day!

    21. I’ve discovered a treasure trove of knowledge in your blog. Your unwavering dedication to offering trustworthy information is truly commendable. Each visit leaves me more enlightened, and I deeply appreciate your consistent reliability.

    22. I couldn’t agree more with the insightful points you’ve articulated in this article. Your profound knowledge on the subject is evident, and your unique perspective adds an invaluable dimension to the discourse. This is a must-read for anyone interested in this topic.

    23. Your dedication to sharing knowledge is unmistakable, and your writing style is captivating. Your articles are a pleasure to read, and I consistently come away feeling enriched. Thank you for being a dependable source of inspiration and information.

    24. Your blog is a true gem in the vast online world. Your consistent delivery of high-quality content is admirable. Thank you for always going above and beyond in providing valuable insights. Keep up the fantastic work!

    25. Your storytelling prowess is nothing short of extraordinary. Reading this article felt like embarking on an adventure of its own. The vivid descriptions and engaging narrative transported me, and I eagerly await to see where your next story takes us. Thank you for sharing your experiences in such a captivating manner.

    26. Your storytelling prowess is nothing short of extraordinary. Reading this article felt like embarking on an adventure of its own. The vivid descriptions and engaging narrative transported me, and I eagerly await to see where your next story takes us. Thank you for sharing your experiences in such a captivating manner.

    27. I wanted to take a moment to express my gratitude for the wealth of invaluable information you consistently provide in your articles. Your blog has become my go-to resource, and I consistently emerge with new knowledge and fresh perspectives. I’m eagerly looking forward to continuing my learning journey through your future posts.

    28. I am continually impressed by your ability to delve into subjects with grace and clarity. Your articles are both informative and enjoyable to read, a rare combination. Your blog is a valuable resource, and I am sincerely grateful for it.

    29. Your writing style effortlessly draws me in, and I find it difficult to stop reading until I reach the end of your articles. Your ability to make complex subjects engaging is a true gift. Thank you for sharing your expertise!

    30. Your writing style effortlessly draws me in, and I find it nearly impossible to stop reading until I’ve reached the end of your articles. Your ability to make complex subjects engaging is indeed a rare gift. Thank you for sharing your expertise!

    31. Your passion and dedication to your craft radiate through every article. Your positive energy is infectious, and it’s evident that you genuinely care about your readers’ experience. Your blog brightens my day!

    32. Your blog is a true gem in the vast expanse of the online world. Your consistent delivery of high-quality content is truly commendable. Thank you for consistently going above and beyond in providing valuable insights. Keep up the fantastic work!

    33. This article is a true game-changer! Your practical tips and well-thought-out suggestions hold incredible value. I’m eagerly anticipating implementing them. Thank you not only for sharing your expertise but also for making it accessible and easy to apply.

    34. Your enthusiasm for the subject matter shines through every word of this article; it’s infectious! Your commitment to delivering valuable insights is greatly valued, and I eagerly anticipate more of your captivating content. Keep up the exceptional work!

    35. Your blog is a true gem in the vast expanse of the online world. Your consistent delivery of high-quality content is truly commendable. Thank you for consistently going above and beyond in providing valuable insights. Keep up the fantastic work!

    36. Your writing style effortlessly draws me in, and I find it difficult to stop reading until I reach the end of your articles. Your ability to make complex subjects engaging is a true gift. Thank you for sharing your expertise!

    37. I’m genuinely impressed by how effortlessly you distill intricate concepts into easily digestible information. Your writing style not only imparts knowledge but also engages the reader, making the learning experience both enjoyable and memorable. Your passion for sharing your expertise is unmistakable, and for that, I am deeply appreciative.

    38. I wanted to take a moment to express my gratitude for the wealth of invaluable information you consistently provide in your articles. Your blog has become my go-to resource, and I consistently emerge with new knowledge and fresh perspectives. I’m eagerly looking forward to continuing my learning journey through your future posts.

    39. I wanted to take a moment to express my gratitude for the wealth of valuable information you provide in your articles. Your blog has become a go-to resource for me, and I always come away with new knowledge and fresh perspectives. I’m excited to continue learning from your future posts.

    40. I’ve discovered a treasure trove of knowledge in your blog. Your unwavering dedication to offering trustworthy information is truly commendable. Each visit leaves me more enlightened, and I deeply appreciate your consistent reliability.

    41. Your blog is a true gem in the vast expanse of the online world. Your consistent delivery of high-quality content is truly commendable. Thank you for consistently going above and beyond in providing valuable insights. Keep up the fantastic work!

    42. I couldn’t agree more with the insightful points you’ve articulated in this article. Your profound knowledge on the subject is evident, and your unique perspective adds an invaluable dimension to the discourse. This is a must-read for anyone interested in this topic.

    43. Your enthusiasm for the subject matter shines through every word of this article; it’s contagious! Your commitment to delivering valuable insights is greatly valued, and I eagerly anticipate more of your captivating content. Keep up the exceptional work!

    44. I couldn’t agree more with the insightful points you’ve articulated in this article. Your profound knowledge on the subject is evident, and your unique perspective adds an invaluable dimension to the discourse. This is a must-read for anyone interested in this topic.

    45. Your passion and dedication to your craft radiate through every article. Your positive energy is infectious, and it’s evident that you genuinely care about your readers’ experience. Your blog brightens my day!

    46. This article resonated with me on a personal level. Your ability to emotionally connect with your audience is truly commendable. Your words are not only informative but also heartwarming. Thank you for sharing your insights.

    47. This article is a true game-changer! Your practical tips and well-thought-out suggestions hold incredible value. I’m eagerly anticipating implementing them. Thank you not only for sharing your expertise but also for making it accessible and easy to apply.

    48. I must applaud your talent for simplifying complex topics. Your ability to convey intricate ideas in such a relatable manner is admirable. You’ve made learning enjoyable and accessible for many, and I deeply appreciate that.

    49. Your blog is a true gem in the vast expanse of the online world. Your consistent delivery of high-quality content is truly commendable. Thank you for consistently going above and beyond in providing valuable insights. Keep up the fantastic work!

    50. Your storytelling abilities are nothing short of incredible. Reading this article felt like embarking on an adventure of its own. The vivid descriptions and engaging narrative transported me, and I can’t wait to see where your next story takes us. Thank you for sharing your experiences in such a captivating way.

    51. I must applaud your talent for simplifying complex topics. Your ability to convey intricate ideas in such a relatable manner is admirable. You’ve made learning enjoyable and accessible for many, and I deeply appreciate that.

    52. I simply wanted to convey how much I’ve gleaned from this article. Your meticulous research and clear explanations make the information accessible to all readers. It’s abundantly clear that you’re committed to providing valuable content.

    53. I couldn’t agree more with the insightful points you’ve articulated in this article. Your profound knowledge on the subject is evident, and your unique perspective adds an invaluable dimension to the discourse. This is a must-read for anyone interested in this topic.

    54. I simply wanted to convey how much I’ve gleaned from this article. Your meticulous research and clear explanations make the information accessible to all readers. It’s abundantly clear that you’re committed to providing valuable content.

    55. Your dedication to sharing knowledge is unmistakable, and your writing style is captivating. Your articles are a pleasure to read, and I consistently come away feeling enriched. Thank you for being a dependable source of inspiration and information.

    56. I’ve discovered a treasure trove of knowledge in your blog. Your unwavering dedication to offering trustworthy information is truly commendable. Each visit leaves me more enlightened, and I deeply appreciate your consistent reliability.

    Leave A Reply

    This site uses Akismet to reduce spam. Learn how your comment data is processed.