• Marketing Resources
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Marketing Resources

Social Media

Social Media ROI : Count It!


The Argument While out one night this last week, I was asked what I did and upon hearing I worked for a company that did Social Media the individual rolled his eyes and rebuffed the idea Social Media had any...

Search Engines

Start an International SEO and Social Media Campaign


5 SEO and Social Media Tips to go overseas Last week we went over the general marketing issues which could come up when entering an emerging market, this week we will go over the specific SEO and Social Media challenges which...

Content & Blogging

5 Tips For Marketing in an Emerging Market


The Focus on Emerging Markets There is a lot of buzz going around about “emerging markets” and all of the opportunities available for investors, but marketing in an emerging market can be a little tricky – if you do not know...

Analytics & Metrics, Search Engines

Penguin Update : Quality is King

Carine Esteves

Getting The Gist of It The recent Penguin update focused on the quality of links pointing to websites, those caught withsub par quality could have seen a drop in their ranking.  As well, the Penguin algorithm has taken into account...

Tech & Startups

Do Not Track : A privacy preference ?

Carine Esteves

I have good news for you, today’s article will not be Google or Facebook focused… Okay, it might be related, I might mention it once, or twice … maybe more but hey, don’t blame me, they are everywhere! My concern...

Social Media

Facebook Promoted Post : get promoted


Whats Going On ? Facebook recently gained its 1 billionth user, but in the same week they announced a new feature, Posts. This means if a user wants their post to have high visibility and your average post, they can pay $7...

Social Media

Fake Fans : You’re Just Not That Likable!


What have marketers been up to ? Is Texas HoldEm Poker really so popular that over 65.3 million people Liked it? Facebook says no. Facebook announced to TechCrunch that it would be cranking down on faulty Likes and as on...

Analytics & Metrics

41% of internet users being curators vs the 46% who are creators


The Pew Internet & American Life Project researches how Americans use the internet and how the internet impacts their lives. Through phone surveys, online surveys and qualitative research, data is collected on adult users and their findings are organized into many articles...

Social Media

Instagram It

Carine Esteves

How often do you hear someone say, “Google it” or “Facebook them”? How about “Instagram it”? I’m guessing the answer to all three of these is “Very often”, with the latter’s frequency on the rise. With over 80 million users, Instagram is becoming a...

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