This is an article by Walter Moore. He is a notable management consultant and digital marketing expert, who works as a guest author for notable site GingerDomain.com. He recently turned to blogging to share his thoughts, ideas, and expertise with his readers.
Modern web design trends and the role of Instagram marketing in website promotion
A powerful online presence has lead many businesses to profitability. E-commerce requires a robust site that renders excellent communication, interactivity and user-friendliness to its visitors.
The motto should be to make a seamless website drawing extensive popularity amongst the target group of web visitors. E-commerce development is a critical task. Thus, it is often required to find a good service provider.
Professional e-commerce services also ensure up to the dated services. Following new trends for e-commerce development is vital since it enhances the overall credibility of the website. High conversion rates ensure an e-commerce platform to be considered successful.
Conversion rate refers to the number of visitors converted into loyal customers or clients. It is not an easy task. Indeed, it has been assumed that only 1/10 visitors would engage in a business deal with a website. However, this rate of conversion can flip dramatically, if some effective changes are undertaken on the business platform.
Some of the latest E-commerce Trends and Their Benefits
Responsive Website Design
For E-commerce web-design, the modern world has inclined towards responsive website design. Responsive web-design is based on liquid grid imaging technology. As several kinds of internet browsing devices out there, it is crucial for a website layout to become fit for everyone. Responsive web-design has made it possible.
An e-commerce platform that endorses responsive web design can easily be accessed through various computing devices. This enhances sales, daily visitors, and conversion rate of an online based business.
Virtual Shopping Assistance
Integrating virtual shopping assistance application for the buyers has eventually turned out highly beneficial, as it offers high-end satisfaction to the online customers. Custom made virtual shopping assistant application can be crafted through esteemed e-commerce website designing service providers.
It also provides the much-needed interactivity to an e-commerce platform. Visitors always rate the interactive websites higher than other websites. From this aspect, having such facilities for the visitors or users would surely benefit an online business.
Simpler Payment Gateway
An e-commerce platform will surely sustain if it has a secured payment gateway in the offering. Furthermore, the payment gateway has to be simpler. It should be compatible with various modes of payments, and that will surely bring in a number of customers for a website.
Attractive Web Interface
Web designing is about creating an eye-catching web interface. For that, you need to find professional and experienced web designers or designing service providers. Effective website designing includes many technical aspects that need frequent updates and follow-ups.
It is a vast and critical process, though the aim is to create an attractive web interface. If outlook or appearance is not good, your business will fail to sustain in the highly competitive environment of online business.
Social Media Integration
It is yet another latest trend that has turned out to be extremely positive for the e-commerce platforms. With social media integration, businesses can enjoy better communication with clients or customers or with potential customers.
Your business should have visibility on various social media platforms. People opt for Facebook and Twitter for social media presence. However, ignoring popular platform like Instagram would be a sheer mistake.
How does Instagram help in Business Marketing?
Instagram is a powerful social media platform which has been gaining popularity rapidly. Therefore, there are many benefits when using this social media platform for your marketing purposes. However, before that, you have to work on enhancing some followers for your account.
First, complete your social media profile with useful information. Add a profile picture, cover photo, bio and phone number for the convenience of followers. Moreover, you should be active and responsive. Show your online presence by posting regularly and answering to messages and comments.
Instagram will help you gain more visitors to your website. This will eventually lead to a higher conversion rate. Furthermore, Instagram will help you enhance your business’ brand value. As you get more online exposure, your business will gain long sustainability.
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