How to go international with SEO?

Presentation:

The Electronic System for Travel Authorization (ESTA) is a United States government requirement for travelers from participating countries arriving by air or sea. It’s an automated system used to determine the visitor’s eligibility to travel to the United States under the Visa Waiver Program (VWP) and whether such travel poses any law enforcement or security risk. Non-disclosed is designed for those seeking to travel to the United States under the Visa Waiver Program. Its online application system takes minutes to complete with easy to follow forms and instructions.

The problem:

As a US company willing to enter the French market, the client's SEO had to be rethought to help the website enhance its online presence. Though the website had a good background, transitioning from its original domain name in the plumbing industry to a well established ESTA provider is no easy task, especially when there is no visibility on the targeted audience, wrong anchors and semantic field.

Results after 6 months:

60%

Of targeted keywords ranked in Top 10

5x

Increase in organic traffic from Search Engines

3

Additional markets at the end of the first campaign

Head of Marketing

DOZ has been very efficient and methodical in their approach and in my estimation hit on multiple factors that contribute to ranking. We will continue to work with DOZ for additional markets and look forward to the results.

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Our Strategy

#1

On-Site optimization

to make the site, both users and search engines friendly

#2

Content Marketing 

to explain client's activity and added-value to bring conversions

#3

Thematic directories

to increase the site's popularity  within a proper semantic field

The solution

To help its client online strategy, DOZ made sure that their website would be Search Engines compliant. As for the SEO strategy, DOZ worked on the semantic field and built smart linking to add value to the website content.

Conclusion

The company has decided to renew its initial campaign, and on top of that launched four new campaigns with DOZ in two additional European countries, with the end goal of tapping  into many more markets in Europe.

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