Presentation:
The Electronic System for Travel Authorization (ESTA) is a United States government requirement for travelers from participating countries arriving by air or sea. It’s an automated system used to determine the visitor’s eligibility to travel to the United States under the Visa Waiver Program (VWP) and whether such travel poses any law enforcement or security risk. Non-disclosed is designed for those seeking to travel to the United States under the Visa Waiver Program. Its online application system takes minutes to complete with easy to follow forms and instructions.
The problem:
As a US company willing to enter the French market, the client's SEO had to be rethought to help the website enhance its online presence. Though the website had a good background, transitioning from its original domain name in the plumbing industry to a well established ESTA provider is no easy task, especially when there is no visibility on the targeted audience, wrong anchors and semantic field.
- How to increase product exposure through blogs marketing campaigns ?
- How to use social media to cover an international event?
- How to go international with SEO?
- How to use Branded Content to generate brand awareness?
- How to increase online sales through SEO?
- How to engage a social media community in foreign countries?
- How to become a recognized brand online?
Results after 6 months:
60%
Of targeted keywords ranked in Top 10
5x
Increase in organic traffic from Search Engines
3
Additional markets at the end of the first campaign
Head of Marketing
“ DOZ has been very efficient and methodical in their approach and in my estimation hit on multiple factors that contribute to ranking. We will continue to work with DOZ for additional markets and look forward to the results.
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The solution
To help its client online strategy, DOZ made sure that their website would be Search Engines compliant. As for the SEO strategy, DOZ worked on the semantic field and built smart linking to add value to the website content.
Conclusion
The company has decided to renew its initial campaign, and on top of that launched four new campaigns with DOZ in two additional European countries, with the end goal of tapping into many more markets in Europe.