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  • How to use Branded Content to generate brand awareness?

How to use Branded Content to generate brand awareness?

Presentation:

Europ Assistance watches out for more than 300 million people around the world. With 8,000 staff and 33 local companies taking action in the field, the Group has developed an international, on-the-spot system to enact its innovative, everyday vision of its Care Services, supported by a close-knit network of 425,000 partners.

The problem:

In the aim of entertaining its community and informing people, Europ Assistance launched netglobers.com, which is a site to share news and thematic magazine about anything that may affect travelers during their journey abroad. As any site, the highest value is the content shared on it. In order to get an increase on qualified audience, Netglobers needed to have a unique, relevant and very informative branded content by targeting English speaking travelers from all over the world.

Results after 12 days:

450

Unique & optimized articles published

450

Indexed content on Google News

300%

Increase in traffic from Search Engines

Audrey Chatel

E-Marketing Manager

We asked DOZ to write engaging content for Netglobers. Due to the quality of articles, SEO optimized, and a very fast delivery; we could significantly increase our traffic and reduced our bounce rate.

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Our Strategy

#1

On-site content

to help Search Engines understand site's thematic

#2

Business Blog management

to reach a qualified audience

#3

CMS recommendations

to make content SEO friendly

The solution

As a strategy it was decided to source verified news affecting travel plans all around the globe from news providers. DOZ sourced English natives writers that have expertise in the travel/tourism industry. The content were structured to respect Google News  guidelines and Search Engine Optimization best practices. Finally, the branded content was built in the aim to be sharable on Social Networks with relevant illustrations.

Conclusion

Not all companies  have super fun products. Actually, most successful brands fulfill serious needs that need to be handled with care. Creating  high quality content that add value to your end users is a key to reach your targeted audience. This what DOZ has successfully helped Europ-Assistance with.

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