Thibault L.

In addition to my “day job” I also freelance and help companies with the marketing challenges they face to acquire, nurture, and support their customers & end-users.

Growing our existing marketing efforts, Acquiring new users, Providing a great onboarding experience to new users, and Ensuring that existing customers are happy about our products and services.

Since I’ve joined Realmac Software in July 2013, my role has encompassed Marketing and Support alike. On a day-to-day basis, my role is to provide assistance to the customers of our products, it ranges from Social Media support to more in-depth troubleshooting via detailed steps to get back on track. These can also include download links, screenshots, or screen recordings, when needed. My responsibilities also include working closely with the QA manager to determine the cause of an issue and try to replicate bugs. We then coordinate to bring bugs to the attention of our developers. My work also includes copywriting and content creation, whether to write a blog post on the company’s blog, or to write down support documents, FAQs, and Knowledge Base articles. Additionally, I've been charged to create a series of email tutorials to complement our products: - One of these was focused around Clear, our productivity app, and subscribers would receive weekly emails with a series of productivity tips and insights regarding how to optimise their work and remove distractions. - The second series was focused around Ember, our creativity app. In this ongoing newsletter, the customers would receive tips on how to make the most of the app, learn about its features, but also receive creativity tips and sources of inspiration to enable them to do their best work. Finally, one of my biggest project was to produce a series of interviews to showcase our creative community of users (in the forms of videos and text articles). This involved planning the trip, arranging a full day of to meet with the users and shoot with a video production company. I've managed this project from concept all the way to the delivery of the final assets.

Client Work: - Customer Support on Social Media - Social Media Curation and Publishing

Ahead of LeWeb ’11, the biggest tech conference in Europe, I’ve been assisting the project manager in creating a world-class event. My work has included: - setting a platform to help attendees communicate and plan their journeys and schedules ahead of the event, giving them a space to network before, during, and after the event. - Working with a leading social media monitoring platform, to create an outlet which would allow non-attendees to follow the conference and interact with the team and speakers in real-time, without being physically present at the conference.

During this internship, I have had the opportunity to work on a variety of areas, although my day-to-day job was to fill the gap between the end-users of our products and the engineering team.. - Preparing and launching a B2B app: “Seesmic CRM for Salesforce” during Salesforce annual Dreamforce Conference. - Attending Dreamforce 2011 and preparing our products to be unveiled during the keynote, in front of 45.000 attendees. - Working with a global team based in San Francisco, Paris, Bucharest and Tokyo. - Running live demos of our products and taking potential customers through the various aspects of our products. - Social Media Marketing, Support and Monitoring (from broadcasting our latest news to getting in touch with our community of over 2 Million users, including supporting customers.) - Copywriting and content creation for various outlets: Blog, Knowledge Base, FAQs and Support articles. - Customer Support: helping users make the most of our products (ranging from Web apps to native mobile apps) as well as troubleshooting problems and identifying bugs to report to the engineering team.

- Digital Marketing (SEO/SEM), - Consulting and handling online presences of Red Bull-sponsored athletes as well as for Digital Marketing operations (i.e. Red Bull Blue Monday) - Working on opportunities for Red Bull France in the e-sports ecosystem - Project Management (client side): working with various agencies in France, the UK, and the USA on different projects (Red Bull Skate Arcade / Red Bull Kart Fighters) - Brand Strategy and Content (amongst other things, organize a Google+ Hangout with American football superstar Reggie Bush, etc...) - Translations French > English || English > French

I've helped translate a series of 30 videos in which the host, a serial entrepreneur in San Francisco, guided the viewers through how to set up and create an online presence and “personal brand”. (The video series is available at: http://www.youtube.com/playlist?list=PL42E6455DDCA922D6)

Event Promotion and Management. I've been involved in the promotion of a nationwide event as well stewarding during the event (making sure the people attending the even were safe and enjoying themselves)