What is this task about?
When used properly, it has the potential to send large numbers of people to you who want exactly what you have to offer by placing your site in prominent view of searchers. Google Adwords provides you with the ability to accurately test keywords, complementing your existing SEO strategies. ONLY if you are able to use it to its full potential.
What can you expect from this task?
Let's face it, when people are looking for something on the internet they are likely going to search for it on Google. Their eyes will probably stop at the first page, if not the first lines of the result page. So that is where you want to be if you want to drive traffic to your website, market your product and ultimately get increased sales.