Marketing is about strategically reaching entities that you have an interest in reaching. Online Marketing is even more sophisticated. Content Marketing involves creating and delivering unique and rich experience to the people you are targeting.
To do so, one of the most appropriate ways is just telling stories, honest and real ones. It could be about your brand, services, products, culture, whatever that might interest your audience. Think of a newspaper, when you are reading an article, what is your first motivation: be up to date, learn, curiosity? Well, on the web it’s the same process, people want to discover things, and stories are made to do so. Content Marketing is taking several forms. Of course text is one, but different formats exists.
Think of how many:
- Videos are watched everyday on Youtube
- Pictures are posted on Instagram, Pinterest and Flickr
- Infographics are viewed on Visual.ly and presented on Slideshare
- Songs are listened to on Soundcloud or Spotify
- Posts are published on Facebook and Twitter
- Articles read on Tumblr and other Wordpress blogs
Our vision at DOZ:
DOZ intends to provide the best content marketing possible through creativity and authenticity from our pool of marketers. There are as many ways to tell stories as there are people to read them. Substance and form can vary, but the aim is still to deliver a message. We are creating great content marketing that ensures the distribution of your message to an audience that has a true interest in what you do.
Anji & Faouzi
Co-founders @ DOZ