Social media used to be a secondary concern for a business.
There was time – and believe it or not it was not that long ago – when Twitter and Facebook were secondary concerns for businesses more reliant on newspaper, magazine, and television advertising. This was not so much a denial of the existence of social media, but more a miscomprehension of how important this channel of communication could be.
Today things are very different. Social media channels are among the most accessible communication channels open to customers, and certainly the fastest for taking the pulse of a company’s client base. Even more, effective social media strategies can help a brand secure sales, grow revenues, and retain clients.
But there’s a catch: the sheer number of social media channels coupled with the necessarily limited resources that any company can assign to the management of social media means that managing social media for a brand is a difficult job.
The solution? Social media managers and community managers alike can use specific software and tools to help them manage the various channels and multiple accounts they are charged with controlling.
Where can those tools be found? Right here in DOZ’s new eBook, 10 Tools to Power Up Your Social Media Strategy.
An eBook for Social Media Professionals
Here at DOZ we are engaged on various social platforms and with multiple communities as part of a broader social media strategy. We’ve tried dozens of social media management and reporting tools over the last couple of years but have come to rely on a few applications that deliver the data we need and encourage the interaction that our community demands.
These select tools are intuitive, transformative, and powerful. They analyze, report, and help the social media team visualize the reach and engagement that their tweets, posts, pins, and images enjoy.
Thus, we have collected in this eBook ten tools we recommend to social media and community managers everywhere.
Download, read, share, and join the conversation with us on Twitter – where else? – about the tools you would recommend yourself.
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