Do you make great products you’d like to sell online? Then you need an ecommerce platform to set up your boutique. But running a business online is not easy, that’s why you need to carefully choose the best ecommerce CMS for your site.
In this guide, we’ll be comparing 7 of the best ecommerce solutions so you can see which one fits your needs and your products. Ready?
With this platform, you’ll get a hosted store where you can easily sell your products online on an entirely customizable shop with hundreds of themes. If you know a little HTML and CSS, you can customize your shop to make it your own. You can also manage your own blog! With Shopify you can easily keep track of your inventory and goods sold. You can also hook up your Google Analytics account to your store to know more about your customers, referrals and track your sales. The shopping cart is entirely secured and takes into account the different taxes and currency your customers are using.
In terms of marketing and SEO, Shopify has you covered so your ecommerce website can rank and be found easily by your customers.
What you can expect: A hosted store, nice themes, analytics to keep track of your sales and inventory, gift cards and coupons for your customers, global tax and currency support.
Pricing: Shopify is free for the first 14 days so you can try it out. You can choose between the 3 plans offered by Shopify: $29, $79 or $179 a month. There is a 2% transaction fee with the basic plan (1% with the professional plan) that can be waived if using Shopify Payments System.
Magento is an open-source ecommerce solution highly customizable. So customizable that you actually have to know what you’re doing to get the best out of it. Magento comes in two versions: the Community Edition, that is free and allows you to build your online store from scratch and the Enterprise Edition for bigger businesses looking for more features and a higher level of support.
Magento is a self-hosted solution, just like WordPress.org, this means you have to host it on your own servers. Magento is perfect for large companies with thousands of products to sell. Among its clients, it counts Nike for example.
What you can expect: an open-source ecommerce platform, very powerful if you know how to use it.
Pricing: The Community Edition of Magento is entirely free and open source. As for the Enterprise Edition, you don’t want to look at the price unless you have a very wealthy business 😉 You can request a demo to try out the Enterprise Edition though.
The third ecommerce solution we are presenting is called Volusion. Just like with Shopify, you have hundreds of themes and templates to choose from for your e-shop. You can add and organize your products in a catalog to keep track of your inventory. Also, Volusion is really focusing on SEO and analytics. With powerful SEO features, you’ll be able to set up rich snipets with an on-page markup. It also comes with a great dashboard to help you understand your customers behavior and what their favorite products are.
To take your ecommerce experience to the next level, Volusion integrates social media tools to stay in touch with your customers.
What you can expect: Volusion integrates to Facebook with a Facebook store. And of course, 24/7 support.
Pricing: After a 14-day free trial period, you can choose among the 4 plans offered by Volusion: $15, $35, $75 or $135. There are no transactions fees, no matter the plan you are choosing.
With Bigcommerce, in addition to your ecommerce site, you will get a built-in blog and many SEO features. It offers more than 60 payment options to your customers as well as coupons, discounts and gift certificates. Just like Volusion, you can set up your e-shop on a Facebook store to add an extra channel to your boutique.
What you can expect: If you are on Magento Go you’ll be able to migrate easily with Bigcommerce.
Pricing: As with all ecommerce CMS, you get a free trial and with Bigcommerce you get an extra day (15-day trial). Pricing then goes from $29.95 a month up to $199.95. There is a 1.5% transaction fee on the basic plan.
If you are familiar with self-hosted solutions such as WordPress.org sites, then you should be able to set up your own ecommerce boutique. For less experimented users, PrestaShop also offers to set up your ecommerce site by taking care of hosting and installation through their PrestaBox package. Features include a customizable site with many templates and themes, SEO features, and international options (currency, taxes, etc.).
If you want to try out Prestashop, you can take a look at their demo to see how the front office and the back office work.
What you can expect: an easy to set up boutique, tons of free modules.
Pricing: The self-hosted version of PrestaShop is entirely free and you have access to the community for help. If you need PrestaShop to set up and host your boutique, you’ll be asked for a minimum of 19.90€ per month (about $26) for a PrestaBox.
Storenvy is a great ecommerce solution if you don’t want to bother with a complicated ecommerce CMS. Opening your online store is just one click away and setting it up only takes a few minutes. Storenvy is also a marketplace where you can discover amazing products hand made by their creators.
The admin panel has many features and allows you to customize your shop with HTML and CSS. It will help you design your store and manage your product easily. It also has simple payment options, including PayPal. Storenvy stores are also mobile friendly and can be integrated to your Facebook page, which is a great way to attract customers on the go!
What to expect: More than an ecommerce marketplace, Storenvy is a great community of inspired products and emerging brands.
Pricing: Opening your own e-shop on Storenvy is free or you can use your own domain name for $5 a month.
Finally, there’s WooCommerce. I mentioned WordPress earlier and if your site is self-hosted with this solution, then you’ll be able to sell your products directly from your blog/site. WooCommerce is a powerful plugin to add and manage your products using WordPress’ tools. It allows you to add specific details for the different variations your products may encounter. It also comes with a secure checkout system that lets you fulfill your clients orders.
You can get a preview of your store’s performance thanks to the built-in analytics. You can also add coupons and gift cards, and manage different types of shipping methods to sell internationally.
What you can expect: An easy integration to your WordPress site.
Pricing: WooCommerce is free.