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Marketing Resources

DOZ News

Welcome to the Week #24

Dylan Kissane

Welcome to the week! I spent all weekend moving house for what turns out to be the latest in a series of moves over the last ten years. In that time I moved continents, moved countries, lived in apartments, flats,...

Videos, Ebooks, Infographics

AMV, Content Repurposing, and Mashup Marketing

Dylan Kissane

It’s a truism of content marketing: it takes time to create something good. When you’ve poured many hours into a blog post, a video blog or podcast, an ebook, white paper, or a slide deck for a conference, it’s the...

Videos, Ebooks, Infographics

Music, The Stump, and Political Branding

Dylan Kissane

With elections and referendums in full swing in the United States, in Australia, and in the United Kingdom the nightly news and the morning newspaper are becoming dominated by politicians, political parties, and their supporters. There are attacks from one...

Marketing Resources

Pave Your Way to Rock Star Success

Lina Albin-Azar

Today the music world celebrates the birthday of Jean-Philippe Smet. Haven’t heard of him? It’s no surprise. Like many would-be rock stars Smet realized early on that part of the rock and roll game was having a marketable name. Thus,...

Marketing Resources

Why Music and Music Marketing Are in Crisis

Dylan Kissane

I work in the technology field and keeping abreast of the news about marketing, technology, and Silicon Valley is part of my job. I keep Twitter scrolling on a second monitor, I read the right subreddits, I hang out at...

Social Media

Three Reasons Why Microsoft is Paying $26 B for LinkedIn

Dylan Kissane

News broke today that Microsoft is set to acquire professional social networking site LinkedIn. In an all-cash deal worth $26.2 billion the giant of professional software offer is worth $196 per share, a significant premium over LinkedIn’s Friday closing price...

DOZ News

Welcome to the Week #23

Dylan Kissane

Welcome to the week! We’re back. Yes, last week there was no Welcome to the Week post as DOZ was busy launching our new product, Quoter. Quoter is the easiest and fastest way to launch a marketing campaign and users...

Marketing Resources

What Your Business Should Learn from the IDF

Dylan Kissane

In the business world we often use words and phrases that suggest conflict. We talk about being “at war” with our competitors, we talk about “taking a hit” when a product underperforms, and we use terms like “walking wounded” and...

Content & Blogging

How to Win by Syndicating Your Content on Quora

Dylan Kissane

Writing a great blog post is one thing. Getting that blog post in front of interested readers is another thing altogether. Optimizing a blog post for keywords, making sure that search engines can index and deliver that post to interested...

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