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Marketing Resources

Marketing Resources

The Google Tax & the Media’s Imagination Problem

Dylan Kissane

Read the Wikipedia article on the printing press and you’ll see it is described in glowing terms wherein: …the invention and spread of the printing press was one of the most influential events in the second millennium revolutionizing the way...

Social Media

Mongolia Deal Suggests Facebook is Heading to China

Dylan Kissane

You’re on Facebook and so are all of your friends. Your mom is on Facebook and your aunt, too. Most everyone you went to high school with is on Facebook and from time to time you ask yourself if you...

Content & Blogging

7 Ways to Generate Leads Through Content Marketing

John DOZ

This is a guest post by Amy Cowen. Amy works as a content marketing strategist and manages a talented team of content writers at Aussiewriter, always trying to find new ways to maximize the commercial impact of content. Feel free...

DOZ News

Welcome to the Week #24

Dylan Kissane

Welcome to the week! I spent all weekend moving house for what turns out to be the latest in a series of moves over the last ten years. In that time I moved continents, moved countries, lived in apartments, flats,...

Videos, Ebooks, Infographics

AMV, Content Repurposing, and Mashup Marketing

Dylan Kissane

It’s a truism of content marketing: it takes time to create something good. When you’ve poured many hours into a blog post, a video blog or podcast, an ebook, white paper, or a slide deck for a conference, it’s the...

Videos, Ebooks, Infographics

Music, The Stump, and Political Branding

Dylan Kissane

With elections and referendums in full swing in the United States, in Australia, and in the United Kingdom the nightly news and the morning newspaper are becoming dominated by politicians, political parties, and their supporters. There are attacks from one...

Marketing Resources

Pave Your Way to Rock Star Success

Lina Albin-Azar

Today the music world celebrates the birthday of Jean-Philippe Smet. Haven’t heard of him? It’s no surprise. Like many would-be rock stars Smet realized early on that part of the rock and roll game was having a marketable name. Thus,...

Marketing Resources

Why Music and Music Marketing Are in Crisis

Dylan Kissane

I work in the technology field and keeping abreast of the news about marketing, technology, and Silicon Valley is part of my job. I keep Twitter scrolling on a second monitor, I read the right subreddits, I hang out at...

Social Media

Three Reasons Why Microsoft is Paying $26 B for LinkedIn

Dylan Kissane

News broke today that Microsoft is set to acquire professional social networking site LinkedIn. In an all-cash deal worth $26.2 billion the giant of professional software offer is worth $196 per share, a significant premium over LinkedIn’s Friday closing price...

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