The Most Creative Earth Day Marketing Idea Ever
Dylan Kissane
All this week on The DOZ Blog we’re taking a look at marketing around Earth Day. Yesterday we brought you ten facts about Earth Day that are important to keep in mind as you build your Earth Day strategy and...
10 Facts About Earth Day Marketing
Dylan Kissane
This Friday marks the annual Earth Day, the international day of reflection on and support for environmental protection. First recognized in 1970 and now approaching its 50th anniversary, Earth Day is celebrated in more than 190 countries around the world...
Welcome to the Week #16
Dylan Kissane
Welcome to the week! This week the US presidential primary circus is firmly focused on New York. On Tuesday voters go to the polls to cast their ballots for their favorite Republican and Democrat and the most exciting city in...
3 Keys to Winning with International Marketing
Dylan Kissane
When I grew up in Australia I was aware that there were differences between Australian English and American English, but they didn’t seem all that different. Swap out an ‘s’ for a ‘z’, make things go ‘thru’ instead of ‘through’,...
Moving Beyond Monday Blues & TGIFs on Social Media
John DOZ
This is a guest post by Avinash Nair. Nair is a Digital Marketer at E2M, one of India’s fastest growing SEO agencies committed to meeting the highest ethical standards of digital marketing strategies and drive sustainable business growth. He is...
Learn from Disney’s 1957 Marketing Strategy
Dylan Kissane
In a world where we talk about the values of tweets, engagement rates on Facebook, viral videos on YouTube, loops on Vine, and advertising on mobile devices, is there anything for the modern digital marketer to learn from a 60-year-old...
Branding Lessons from Disneyland Paris
Dylan Kissane
On this day twenty-four years ago Disneyland Paris opened its doors to European visitors for the very first time. Sort of. In fact, the Disneyland theme park and resort that opened its doors on 12 April 1992 was not Disneyland...
Welcome to the Week #15
Dylan Kissane
Welcome to the week! We’re into the second quarter of the year and things are getting serious. You’re no longer in that post-New Year’s frenzy of anticipation, motivation, and expectations. Instead, you are head down, tail up and pushing hard...
Best Practice Guidelines for Guest Posting
Dylan Kissane
As you blog more and as your audience grows there’s a good chance that you’ll be approached by other bloggers who want a piece of that audience. No, they aren’t looking to steal your traffic or to convince your readers...