Welcome to the Week #25
Dylan Kissane
Welcome to the week! This time last week the world was looking rosy, the global economy was kicking along, and the international environment for business seemed as good as it had been for the last couple of years. And then,...
Who Won the NBA Social Media Title in 2016? Part One
Lina Albin-Azar
The NBA season is over for another year and the Los Angeles Lakers are champs again. What? You thought the Cleveland Cavaliers had won the title? Brought the championship back to Ohio? You could’ve swear that you saw Lebron...
The Google Tax & the Media’s Imagination Problem
Dylan Kissane
Read the Wikipedia article on the printing press and you’ll see it is described in glowing terms wherein: …the invention and spread of the printing press was one of the most influential events in the second millennium revolutionizing the way...
Mongolia Deal Suggests Facebook is Heading to China
Dylan Kissane
You’re on Facebook and so are all of your friends. Your mom is on Facebook and your aunt, too. Most everyone you went to high school with is on Facebook and from time to time you ask yourself if you...
7 Ways to Generate Leads Through Content Marketing
John DOZ
This is a guest post by Amy Cowen. Amy works as a content marketing strategist and manages a talented team of content writers at Aussiewriter, always trying to find new ways to maximize the commercial impact of content. Feel free...
Welcome to the Week #24
Dylan Kissane
Welcome to the week! I spent all weekend moving house for what turns out to be the latest in a series of moves over the last ten years. In that time I moved continents, moved countries, lived in apartments, flats,...
AMV, Content Repurposing, and Mashup Marketing
Dylan Kissane
It’s a truism of content marketing: it takes time to create something good. When you’ve poured many hours into a blog post, a video blog or podcast, an ebook, white paper, or a slide deck for a conference, it’s the...
Music, The Stump, and Political Branding
Dylan Kissane
With elections and referendums in full swing in the United States, in Australia, and in the United Kingdom the nightly news and the morning newspaper are becoming dominated by politicians, political parties, and their supporters. There are attacks from one...
Pave Your Way to Rock Star Success
Lina Albin-Azar
Today the music world celebrates the birthday of Jean-Philippe Smet. Haven’t heard of him? It’s no surprise. Like many would-be rock stars Smet realized early on that part of the rock and roll game was having a marketable name. Thus,...