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Marketing Resources

Videos, Ebooks, Infographics

Earth Day Marketing for Non-Green Businesses

Dylan Kissane

All this week on The DOZ Blog we are taking a close look at event marketing around Earth Day. Over the last couple of days we’ve looked at Earth Day, its origins, and helped readers understand the event before they...

Videos, Ebooks, Infographics

The Most Creative Earth Day Marketing Idea Ever

Dylan Kissane

All this week on The DOZ Blog we’re taking a look at marketing around Earth Day. Yesterday we brought you ten facts about Earth Day that are important to keep in mind as you build your Earth Day strategy and...

Marketing Resources

10 Facts About Earth Day Marketing

Dylan Kissane

This Friday marks the annual Earth Day, the international day of reflection on and support for environmental protection. First recognized in 1970 and now approaching its 50th anniversary, Earth Day is celebrated in more than 190 countries around the world...

DOZ News

Welcome to the Week #16

Dylan Kissane

Welcome to the week! This week the US presidential primary circus is firmly focused on New York. On Tuesday voters go to the polls to cast their ballots for their favorite Republican and Democrat and the most exciting city in...

Marketing Resources

3 Keys to Winning with International Marketing

Dylan Kissane

When I grew up in Australia I was aware that there were differences between Australian English and American English, but they didn’t seem all that different. Swap out an ‘s’ for a ‘z’, make things go ‘thru’ instead of ‘through’,...

Social Media

Moving Beyond Monday Blues & TGIFs on Social Media

John DOZ

This is a guest post by Avinash Nair. Nair is a Digital Marketer at E2M, one of India’s fastest growing SEO agencies committed to meeting the highest ethical standards of digital marketing strategies and drive sustainable business growth. He is...

Marketing Resources

Learn from Disney’s 1957 Marketing Strategy

Dylan Kissane

In a world where we talk about the values of tweets, engagement rates on Facebook, viral videos on YouTube, loops on Vine, and advertising on mobile devices, is there anything for the modern digital marketer to learn from a 60-year-old...

Marketing Resources

Branding Lessons from Disneyland Paris

Dylan Kissane

On this day twenty-four years ago Disneyland Paris opened its doors to European visitors for the very first time. Sort of. In fact, the Disneyland theme park and resort that opened its doors on 12 April 1992 was not Disneyland...

DOZ News

Welcome to the Week #15

Dylan Kissane

Welcome to the week! We’re into the second quarter of the year and things are getting serious. You’re no longer in that post-New Year’s frenzy of anticipation, motivation, and expectations. Instead, you are head down, tail up and pushing hard...

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