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Marketing Resources

Analytics & Metrics

Why Your Website Needs Speed

Dylan Kissane

At the 2012 London Olympic Games Usain Bolt did what the world expected him to do and won the men’s 100m sprint final. The Jamaican superstar bested his countryman, Yohan Blake, by twelve one-hundredths of a second, with American Justin...

Marketing Resources

8 Inbound Marketing Techniques to Try Today

Jessica Max

The marketing world has changed dramatically over the course of the last 20 years, and no area has changed more than search engine optimization, or SEO. Gone are the days of spammy tactics and quick wins. Nowadays its all about...

Marketing Resources

Convincing and Converting with Testimonials

Dylan Kissane

The following post was contributed by an online marketing expert on DOZ. When it comes to online marketing, you can have the best website on the Earth but it won’t do you any good at all if people can’t find...

Content & Blogging

Why the Best Content Creators Are Sweating

Dylan Kissane

Where do you find the best content creators? Are they on YouTube pushing out regular vlogs and original video content? Are they publishing work on their own blogs and websites and waiting for their big break? Do they podcast, or...

Marketing Resources

Two Proven Strategies for Boosting Your Content

John DOZ

Let me throw two content marketing strategies at you: limited access on-site content, and webinars. Know what I’m talking about? If you are shaking your head, don’t panic and keep reading. Believe it or not, you can apply these two...

Videos, Ebooks, Infographics

John Lewis Nails the Christmas Commercial. Again.

Dylan Kissane

In this era of Netflix, no-advertisement streaming services, DVRs and, yes, online piracy, video advertising and commercials are things that people will pay good money (and risk fines) to avoid. But there are still a few events each year that...

Marketing Resources

Five Ways to Fail at Digital Marketing

Dylan Kissane

Every marketing company will offer you advice on how to get ahead. Heck, we do it all the time here at DOZ. Have you started a new business recently? Here are three easy ways to boost your visibility online. Looking...

DOZ News

The Best Year Ever: Win $20,000 in 2016 Marketing

Dylan Kissane

It’s that time of year again when you take a good look back, and a long look forward. If 2015 delivered everything you aimed for on the marketing front then you’re in a good position for the year ahead. On...

Marketing Resources

Case Study: The McDonald’s 280 and Online Video

Dylan Kissane

Online video is entering its golden age. The increase in bandwidth, the decrease in cost for that bandwidth, and the negligible costs of hosting streaming online video means that they are increasingly coming into their own. Digital marketing campaigns now...

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