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Marketing Resources

DOZ News

The DOZ Holiday Playlist

Dylan Kissane

We polled some of the DOZ team to find out their favorite seasonal songs and, as you’d expect from a team that spans three continents, a dozen nationalities, and different end of year traditions, there was some pretty diverse responses....

Social Media

Twitter Moments Come to Brazil

Dylan Kissane

On 17 November Twitter announced that their new product, Twitter Moments, was expanding from the USA to a new national market. Of course, Twitter being Twitter, this announcement was made with a tweet: Today, @twittermoments comes to Brazil! Parabens!https://t.co/PRpeSCrzUl —...

Marketing Resources

UX Teams Can Learn from the Engadget Redesign

Dylan Kissane

In early December long-standing tech site Engadget re-launched their site with a full facelift and an explanatory blog post from Editor-in-Chief Michael Gorman: A year and a half ago, I told you that Engadget’s editorial mission was going to change....

Analytics & Metrics

Why Your Website Needs Speed

Dylan Kissane

At the 2012 London Olympic Games Usain Bolt did what the world expected him to do and won the men’s 100m sprint final. The Jamaican superstar bested his countryman, Yohan Blake, by twelve one-hundredths of a second, with American Justin...

Marketing Resources

8 Inbound Marketing Techniques to Try Today

Jessica Max

The marketing world has changed dramatically over the course of the last 20 years, and no area has changed more than search engine optimization, or SEO. Gone are the days of spammy tactics and quick wins. Nowadays its all about...

Marketing Resources

Convincing and Converting with Testimonials

Dylan Kissane

The following post was contributed by an online marketing expert on DOZ. When it comes to online marketing, you can have the best website on the Earth but it won’t do you any good at all if people can’t find...

Content & Blogging

Why the Best Content Creators Are Sweating

Dylan Kissane

Where do you find the best content creators? Are they on YouTube pushing out regular vlogs and original video content? Are they publishing work on their own blogs and websites and waiting for their big break? Do they podcast, or...

Marketing Resources

Two Proven Strategies for Boosting Your Content

John DOZ

Let me throw two content marketing strategies at you: limited access on-site content, and webinars. Know what I’m talking about? If you are shaking your head, don’t panic and keep reading. Believe it or not, you can apply these two...

Videos, Ebooks, Infographics

John Lewis Nails the Christmas Commercial. Again.

Dylan Kissane

In this era of Netflix, no-advertisement streaming services, DVRs and, yes, online piracy, video advertising and commercials are things that people will pay good money (and risk fines) to avoid. But there are still a few events each year that...

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