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Marketing Resources

Videos, Ebooks, Infographics

[Infographic] Using Emoji in Your Content Marketing

Dylan Kissane

People have long said that a picture speaks a thousand words and, with the rise of emoji marketing, they might be being proved correct in the strangest way. What was once the sole preserve of Japanese teenagers punctuating their text...

Marketing Resources

The REI Success Formula: Brand + Values = Profit

Dylan Kissane

Black Friday is the biggest shopping day on the American retail calendar. Estimates from the National Retails Federation suggest that the shopping day after Thanksgiving will see US consumers spend more than $60 billion – yes, that’s ‘billion’ with a...

Videos, Ebooks, Infographics

[Infographic] The Skinny on Social eCommerce

Dylan Kissane

Social media is one of the most effective ways for a business to reach out to its fans. But which of the social networks should you choose to convert those fans into customers? It’s an important question, especially where budgets...

Videos, Ebooks, Infographics

[Review] Invisible Handcuffs by Brian Sroub

Dylan Kissane

Let’s get one thing straight from the start: Invisible Handcuffs is not your typical marketing book. See a typical marketing book might be a collection of case studies. You know the type of book I am talking about: company A...

Social Media

This: A New Take on Social Sharing

Dylan Kissane

You have your family to keep up with on Facebook, your professional life is centered on LinkedIn networking, and Twitter is where you turn to read and share news. You subscribe to a dozen different YouTube channels, Snapchat with your...

Analytics & Metrics

5 Digital Marketing Charts You Need to Understand

Dylan Kissane

ComScore has released their Digital Future in Focus report for 2015 and, as expected, its packed with the sort of data that can – and should – affect content marketing strategies. Whether it is knowing where audiences gather online, what...

Videos, Ebooks, Infographics

YouTube: A Localization Strategy and What Comes Next

Dylan Kissane

YouTube is truly a phenomenon. When it comes to video viewing and sharing, the Google-owned site is not only playing the game, in large part it is the game. While competitors like Vimeo and Daily Motion and, to a lesser...

Search Engines

10 Slide Decks to Boost Your SEO Smarts

Dylan Kissane

Search engine optimization (SEO) techniques change constantly and there are a couple of good reasons for this. First, the search world is in constant flux as the major players – Google, Yahoo, Microsoft – and even the smaller upstarts like...

Social Media

[Slide Deck] How Do Global Brands Measure Up On Social Media?

Dylan Kissane

The world’s biggest brands are in that position because they do a lot of things right. They have great products, loyal customers, often high profits, and a marketing game that sees memorable jingles, slogans and commercials populate not only the...

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