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Marketing Resources

Social Media

The Challenge and Opportunity of Social Media

John DOZ

The following post was contributed by Cidji Ortega, online marketing expert on DOZ. At the core of the new media ecology lies the idea of a participatory and user-centered culture, the essential characteristic of Web 2.0. Popularized by Tim O’Reilly in...

Content & Blogging

Why Ad Blocking is Great for Online Marketers

Dylan Kissane

In recent months the debate surrounding the use of ad blocking software by internet users has become a major point of debate online. In just the last few weeks and with the release of Apple’s iOS 9 with its support...

Social Media

Lots to Dislike About a Facebook Dislike Button

Dylan Kissane

Recently news broke that had social media watchers first briefly celebrating and then nervously reflecting. Facebook was considering introducing a ‘dislike’ button to rest alongside its ‘like’ button. Long a requested feature for the planet’s dominant social network, Mark Zuckerberg’s...

Content & Blogging

What Content Marketers Can Learn from CAPTCHA

John DOZ

The following post was contributed by Sam Curcuruto, online marketing expert on DOZ. Are you a robot? The evolution of the CAPTCHA has been remarkable. What began as a garbled series of letters and numbers that you had to somehow decipher...

Search Engines

5 First Steps to Search Engine Optimization

John DOZ

The following post was contributed by Pat Ahern, online marketing expert on DOZ. Shortly after building a client website, I often receive a confused email from the client asking why their website isn’t ranking on the first page of Google search...

Tech & Startups

Powerful Ways to Guarantee Kick Ass Customer Service

Dylan Kissane

Susanna Walsh is head of customer support at Shippo, a shipping API & app for creating shipping labels. Shippo’s technology connects e-commerce SMBs, marketplaces, and platforms to multiple shipping carriers and offers heavily discounted shipping rates. At Shippo, our customers...

Search Engines

Small Business SEO: 15 Experts Offer Their Top Tips

Dylan Kissane

Running a small business is a tough job, and often the boss gets roped into doing everything. HR department? Get outta here: you hire, train, and fire people yourself. Accountant? Maybe in tax season, otherwise it is just you, an...

Content & Blogging

How to Build Your Editorial Calendar

Dylan Kissane

So you’ve decided to go with a content marketing strategy to promote your brand. Congratulations: content marketing efforts have proven to be one of the better ways to attract people to your product, inform them about the pain point that...

Social Media

The 10 Biggest Social Networks on Earth

Dylan Kissane

Does size matter? It’s an eternal question for Cosmopolitian magazine but, when it comes to social networks, the answer is surely YES. Every social network begins with a single user. And all hope to expand to the point where that single user...

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