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Marketing Resources

Marketing Resources

4 Steps to a Lower Bounce Rate

Dylan Kissane

Ask any content manager for a list of the metrics they track daily and you’ll be sure to hear the words ‘bounce rate’. And unlike page views, unique visitors, and qualified visitors, when it comes to the bounce rate the...

Social Media

LinkedIn Posts: More Than a Blogging Platform

Dylan Kissane

This is the final part of our four part series on LinkedIn. As well as today’s post on LinkedIn Posts you can catch yesterday’s post on best practices for LinkedIn Groups, and our earlier posts on making connections and perfecting your profile, too....

Social Media

LinkedIn Groups Best Practices

Dylan Kissane

This is part three of a four part series on LinkedIn. Catch yesterday’s post on Making connections on LinkedIn and be sure to return tomorrow when we explain how to use LinkedIn Posts effectively. LinkedIn is so much more than just a...

Social Media

LinkedIn Connections Explained

Dylan Kissane

This is part two of a four part series on LinkedIn. Catch yesterday’s post on building the perfect LinkedIn profile and be sure to return tomorrow when we discus the importance of groups on LinkedIn. LinkedIn is about connecting with...

Social Media

Create the Perfect LinkedIn Profile

Dylan Kissane

This is part one of a four part series on LinkedIn. Be sure to visit tomorrow when we discuss strategies for connecting on LinkedIn! LinkedIn is one of the world’s most influential social networks and, when it comes to professionals,...

Content & Blogging

The 10 Most Common Content Marketing Mistakes

Dylan Kissane

What are the most common content marketing mistakes? So went the question posted on social question-and-answer network, Quora. The site is well known for its high quality responses from expert and non-experts alike, and its no surprise that for many...

Search Engines

10 Small Business SEO Tactics That Won’t Cost a Cent

Dylan Kissane

“I know my business, but I don’t understand small business SEO.” Does this sound like you? For many small businesses it is a big job just to keep sales up, keep customers satisfied, and grow year-by-year without having to consider...

Marketing Resources

Improving Your Mobile Marketing Strategy

Dylan Kissane

It’s nearly impossible to ignore the presence of smart phones and tablets in today’s society. Mobile devices have consumed our world, providing instant content and allowing us to easily access information from almost anywhere- whether users are commuting to work,...

Marketing Resources

5 Tips for Marketing to Millennials

Dylan Kissane

They’re an eclectic group with varying opinions and diverse backgrounds. They’re technologically savvy and fluently speak the language of social media. They’re a generation of multitaskers, with eyes constantly wandering from screen to screen. They’re the millennials, and they’re considered...

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