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Marketing Resources

Content & Blogging

What Content Marketers Can Learn from CAPTCHA

John DOZ

The following post was contributed by Sam Curcuruto, online marketing expert on DOZ. Are you a robot? The evolution of the CAPTCHA has been remarkable. What began as a garbled series of letters and numbers that you had to somehow decipher...

Search Engines

5 First Steps to Search Engine Optimization

John DOZ

The following post was contributed by Pat Ahern, online marketing expert on DOZ. Shortly after building a client website, I often receive a confused email from the client asking why their website isn’t ranking on the first page of Google search...

Tech & Startups

Powerful Ways to Guarantee Kick Ass Customer Service

Dylan Kissane

Susanna Walsh is head of customer support at Shippo, a shipping API & app for creating shipping labels. Shippo’s technology connects e-commerce SMBs, marketplaces, and platforms to multiple shipping carriers and offers heavily discounted shipping rates. At Shippo, our customers...

Search Engines

Small Business SEO: 15 Experts Offer Their Top Tips

Dylan Kissane

Running a small business is a tough job, and often the boss gets roped into doing everything. HR department? Get outta here: you hire, train, and fire people yourself. Accountant? Maybe in tax season, otherwise it is just you, an...

Content & Blogging

How to Build Your Editorial Calendar

Dylan Kissane

So you’ve decided to go with a content marketing strategy to promote your brand. Congratulations: content marketing efforts have proven to be one of the better ways to attract people to your product, inform them about the pain point that...

Social Media

The 10 Biggest Social Networks on Earth

Dylan Kissane

Does size matter? It’s an eternal question for Cosmopolitian magazine but, when it comes to social networks, the answer is surely YES. Every social network begins with a single user. And all hope to expand to the point where that single user...

Content & Blogging

When Should I Translate a Website?

Dylan Kissane

Let’s start with a couple of facts. One: there are more than 7.3 billion people in the world. Two: of all of these people, nearly half are internet users. Three: of all of these internet users, only around 1 in...

Social Media

Instagram vs Pinterest: Best for Fashion eCommerce?

Dylan Kissane

There are a couple of truisms that all digital marketers in the fashion industry endorse. One: webpages with images convert more sales than text-only sites. Two: social media is increasingly powerful at converting browsers into buyers. At the nexus of...

Search Engines

How To Deploy a Search Engine Marketing Strategy

Dylan Kissane

Attracting traffic to your site via a search engine results page (SERP) can be tough. And if you don’t have an effective and all-encompassing search engine marketing strategy, it can be worse than tough. It can be almost impossible. What...

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