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Marketing Resources

Analytics & Metrics

Get More From Instagram with INK 361

Dylan Kissane

No marketing campaign can be judged a success without the analysis of key metrics. In other words, you need to be able to prove your marketing campaign was responsible for achieving the sales, engagement, and community building goals you reached....

Social Media

Getting Started on Instagram

Dylan Kissane

Instagram is a social network just like Facebook, Twitter, and Pinterest. But it’s also a little different, and getting started on Instagram requires at least one thing that those other social networks do not. A smartphone. Unlike most other large...

Marketing Resources

Mayday: Amazon and Customer Service as Marketing

Dylan Kissane

It’s May 1st – May Day, as it is know in much of the world – but this post isn’t about welcoming spring, dancing around poles, or taking to the street to demand worker’s rights. It’s also not about that...

Marketing Resources

Understanding Anchor Text

Dylan Kissane

Sometimes the most simple things can have a significant effect on your SEO. Things like anchor text. Anchor text is a basic element in your onsite and offsite SEO. In a world where the web is connected by hyperlinks (usually...

Social Media, Videos, Ebooks, Infographics

[Infographic] Get a Handle on Hashtags

Dylan Kissane

As long as there has been information there have been ways of organizing that information. Making things easier to find, to follow, to recall, and to pass on to others has always been the goal, and most people have a...

Marketing Resources

Crowdsourced Advertising Changes the Game

Dylan Kissane

Politicians want your vote and, to get it, they’re increasingly looking to be one thing above all else: authentic. According to Pace University Associate Professor Christopher Malone, authenticity is increasingly what voters are looking and listening for when politicians and...

Videos, Ebooks, Infographics

Five Approaches to Defense Force Marketing

Dylan Kissane

In 2010 one of the largest employers in the United States announced they were looking for a new advertising and marketing agency. According to AdWeek the client was looking for an agency that could handle “traditional advertising, digital and direct...

Marketing Resources

7 Ways Brands Can Market with Periscope

Dylan Kissane

For a few weeks in March there was a new app that everyone was talking about: Meerkat. Meerkat offered users the opportunity to livestream video of, well, anything to a global audience. Download the app, tap a few times, and...

Social Media

Twitchy, Twitter, and the Newswire of the 21st Century

Dylan Kissane

“If it’s news, Twitchy is on it. If it should be news, Twitchy is ahead of it.” There are tweet aggregators. And then there’s Twitchy. Since 2012 Twitchy has been the go to resource for breaking news in politics and...

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