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Marketing Resources

Videos, Ebooks, Infographics

How to Make Money Marketing On Valentine’s Day

Dylan Kissane

A dozen red roses. A box of chocolates. A diamond ring delivered in a glass of champagne. If you thought that the only people who can make money on Valentine’s Day are selling flowers, desserts, or jewellery, you’re in for...

Marketing Resources

How To Leave Your Customers Happy and Begging for More

Dylan Kissane

Attracting potential customers is a marketing challenge, converting those potential customers into buyers is a sales challenge, and having those customers return is a challenge facing any service provider. Here at DOZ we’ve published plenty on attracting customers and there...

Marketing Resources

How To Make Your Clients Scream ‘I Love You’ Every Time

Dylan Kissane

Finding work as a freelancer can be tough and making a living can be a hard slog. One of the ways that freelancers can make their days and weeks a little bit easier is to retain clients in the long...

Social Media

5 Qualities the Most Epic Tweets of All Time Share

Dylan Kissane

Every day around 500 million tweets are sent out into the ether. Most are forgettable, some are funny, some are smart, and some are a little bit creepy. Once in a while, though, there is a tweet that can only...

Videos, Ebooks, Infographics

Infographic: Building an Icon

Dylan Kissane

A perfect advertising campaign needs the perfect pitchman or pitchwoman…or maybe pitch-icon? Of the last century some of the most familiar faces in advertising are not people selling but instead are icons. These animated characters, happy and colorful, friendly and...

Social Media

The 10 Social Media KPIs that Guarantee Success

Dylan Kissane

So you’ve committed to investing in social media and quickly you realise that you are jumping into a brand new world of marketing. You’re convinced that the investment is going to be worth it – every consultant has been signing...

Marketing Resources

How To Calculate The Perfect Freelance Hourly Rate

Dylan Kissane

Independent Consultant. Freelancer. Self Employed Professional. Whatever you call this new style of work that you’ve chosen, it amounts to the same sort of thing. You’re working for yourself, leveraging your skills set and creativity on a global market, empowered...

Videos, Ebooks, Infographics

Top 10 Super Bowl Commercials

Dylan Kissane

In the last couple of days we’ve looked at how freelancers have used the Super Bowl to launch themselves into the marketing stratosphere, we’ve identified how ambush marketers can use major sporting events like the Super Bowl to fame (or...

Marketing Resources

Is a Super Bowl Commercial Worth It?

Dylan Kissane

It’s Super Bowl week at DOZ and as things start to get serious before the Big Game, we’re asking the big question every brand should be asking themselves before their commercial airs on game day: is it worth it? With...

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