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Marketing Resources

Analytics & Metrics, Tech & Startups

Growth Hacker for Growth Hacking?

Carine Esteves

If you work in a startup, as a Marketer, especially in the Silicon Valley, you must be familiar with the term “Growth Hacking”. If you are none of the above stated, I hope I am about to teach you a...

Videos, Ebooks, Infographics

YouTube Statistics? Google Analytics to the Rescue!

Ben Issa

There are some people who get their online video at sites like Live Leak or Vimeo. But if you’re like most people, when you think online video you think one place: YouTube. Today the Google-owned web property dominates online video...

Search Engines

SEO is not dead, actually SEO is immortal !

Anji ISMAIL

Over the past few years, I’ve read dozen of blog posts stating  “SEO is dead”… and as far as I know it’s still not. Usually, you can read that on old-stylish newspaper website, such as this non-sense article published in...

Videos, Ebooks, Infographics

[Infographic] Marketing Automation Is Here

Ben Issa

Marketing automation. It’s one of the most exciting trends in marketing, whether traditional or digital, online or in-person, and understanding how it will affect your business is going to be key to making cost-effective marketing decisions in the years ahead....

Videos, Ebooks, Infographics

Digital Strategy: Your Complete Guide

Ben Issa

You have a business strategy. You have a fundraising strategy. You have a HR strategy, an advertising strategy, and probably a strategy to cut the line at your local Starbucks, too (hint: tip well, compliment your barista regularly). But do...

Videos, Ebooks, Infographics

Edge Rank: What it Is and How to Succeed

Ben Issa

Most everyone working in digital marketing has heard of Google’s Page Rank. But what about Edge Rank? If you’re not familiar with this ranking tool, don’t worry: you haven’t missed a post on the Official Google Blog. Indeed, Edge Rank...

Videos, Ebooks, Infographics

Lead Generation + Social Media = Success

Ben Issa

Online marketing is not just about putting out content and hoping that people like it. Whether on a business website, on a social network, or on another content sharing site, the goal of marketing is not simply to entertain and...

Videos, Ebooks, Infographics

[Infographic] Online Marketing and Offline Success

Ben Issa

Can your online marketing deliver results for you offline, too? The answer is yes – and we’ll tell you why soon. But first consider why we’re even asking the question in the first place. I mean, does anyone ask if...

Videos, Ebooks, Infographics

LPO: What It Is, How It’s Done, and Why You Need It

Ben Issa

A quick acronym test for you. SEO? Yep, an easy one: that’s search engine optimization, one of the keys to any successful online marketing campaign. What about SERP? Another easy one: search engine results page. When you say you want...

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