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Marketing Resources

Social Media

Social Media: The Company’s Digital Face

Meghan Colwell

In a world where 92% of Americans have a Facebook account and about 50% use YouTube, social media offers significant advantages not only to communication, but also to commerce and marketing. All types and sizes of businesses, from retailers and restaurants, to...

Videos, Ebooks, Infographics

Facebook Strategy: Choosing the Right Channel

Ben Issa

Facebook is great for keeping up with high-school buddies, your Aunt Susan’s trip to Europe, and sharing cat photos with your friends. But it’s really good for businesses reaching out to customers, building a stronger client base, and engaging with their fans...

Search Engines

Small Business SEO

Meghan Colwell

When I first entered the SEO field, I immediately wondered about small businesses’ search engine competitiveness. How, for example, can a small company with a limited or developing market achieve visibility, especially in the shadow of larger competitors? Medium to...

Analytics & Metrics

‘Not Provided’, ‘Not Set’, Google is Not Cool

Carine Esteves

[This article has been updated : Moving forward from (Not Provided) ] Except Instagram’s takeover (which application is insta-great) and how Pinterest is skyrocketing, I have been hearing a lot about the “Not Provided”  and “Not Set” Google Analytics is displaying....

Social Media

Cinemagram vs Vine : The Video-Sharing apps War

Carine Esteves

My fist intent was to expose how Vine, the new Twitter owned app, could be used as a Marketing Tool and I then realized that  I was about to “promote” a so called “Span” app while Cinemagram, which operates in the same general...

DOZ News

DOZ: Prosourcing Search and Social Media Marketing


We are proud to announce the launch of DOZ, our innovative new product. You may have heard about it, since it was presented at Launch Festival 2013 on March 4-6th, in San Francisco. What is DOZ ? In a few...

Search Engines, Tech & Startups

Obama to hold second Google Hangout


Spend Valentines Day With The President On Tuesday, President Obama made his State of the Union address to a joint session of Congress, but on Thursday, he will address your questions directly in a Google+ Hangout. This is his second...

Social Media, Tech & Startups

Super Bowl Blackout Turns into Free Marketing Dream


A Knockout Blackout The lights may have went out on Sunday at the Super Dome, but the lights were anything but out for marketers who were able to cleverly take advantage of the situation. The power outage gave brands the...

Content & Blogging

Content Therapy: 5 tips for better content in 2013


Panda Update #24 Google tweeted last week they were releasing another update to their algorithm. This is the first in 2013 and the 24th Panda update in total. It was stated that about1.2% of English queries were expected to be affected. The Panda update focuses...

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