• Marketing Resources
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Marketing Resources

Videos, Ebooks, Infographics

LPO: What It Is, How It’s Done, and Why You Need It

Ben Issa

A quick acronym test for you. SEO? Yep, an easy one: that’s search engine optimization, one of the keys to any successful online marketing campaign. What about SERP? Another easy one: search engine results page. When you say you want...

Analytics & Metrics

Create Conversions Through Psychological Tools

Meghan Colwell

Every business loves conversions. Here at DOZ, we’ve created an entire enterprise dedicated to increasing website conversions. Attracting conversions may seem like an insurmountable obstacle in the process of business success, but it does not have to be that way....

Social Media

5 Thoughts on Social Tools

Meghan Colwell

Social media is becoming one of the most important marketing tools. Use the right tools well to ensure easy success. 1. Social media are important for all businesses, especially small businesses, because they serve as free marketing. Many tasks associated...

Search Engines

Top Five International SEO Considerations

Meghan Colwell

International SEO provides opportunities for company expansion and development. It allows firms to increase revenue and build connections around the world, which both builds experience and poses challenges. Despite its advantages, however, international SEO proves more expensive than domestic SEO...

Videos, Ebooks, Infographics

The History of SEO (and Its Future, Too)

Ben Issa

Once upon a time… Depending on your audience there are a couple of things that can come next: in a land far away in a galaxy far, far away there were three knights who loved nothing more than chasing dragons...

Social Media

Social Media: The Company’s Digital Face

Meghan Colwell

In a world where 92% of Americans have a Facebook account and about 50% use YouTube, social media offers significant advantages not only to communication, but also to commerce and marketing. All types and sizes of businesses, from retailers and restaurants, to...

Videos, Ebooks, Infographics

Facebook Strategy: Choosing the Right Channel

Ben Issa

Facebook is great for keeping up with high-school buddies, your Aunt Susan’s trip to Europe, and sharing cat photos with your friends. But it’s really good for businesses reaching out to customers, building a stronger client base, and engaging with their fans...

Search Engines

Small Business SEO

Meghan Colwell

When I first entered the SEO field, I immediately wondered about small businesses’ search engine competitiveness. How, for example, can a small company with a limited or developing market achieve visibility, especially in the shadow of larger competitors? Medium to...

Analytics & Metrics

‘Not Provided’, ‘Not Set’, Google is Not Cool

Carine Esteves

[This article has been updated : Moving forward from (Not Provided) ] Except Instagram’s takeover (which application is insta-great) and how Pinterest is skyrocketing, I have been hearing a lot about the “Not Provided”  and “Not Set” Google Analytics is displaying....

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