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Marketing Resources

Social Media

What Facebook Graph Search Means for Marketers

Anji ISMAIL

The BIG Announcement The tech world is abuzz about Facebook’s announcement that they are entering SEARCH! The Facebook Graph Search is a search engine for your friends, that is able to use your network of friends and their interests to answer searches such as, “who...

Social Media, Tech & Startups

Beyonce and Pepsi are crowdsourcing? What’s next for 2013?

Anji ISMAIL

Crowdsourcing put you on stage Pepsi announced last week a crowdsourced photo contest for the Beyonce half time show for this year’s Super Bowl.  Fans have the chance to win 1 of 50 spots to appear on stage in an introduction for Beyonce. Pepsi posts a...

Social Media

Growing Social Media Activity in the Middle East

Anji ISMAIL

The Details Facebook’s growth in the MENA (Middle East and North African) nations is quickly on the rise, in a study by Socialbakers, the region shows a 29% growth this year adding 10 million new users to the site. The fastest growing regions reported are...

Social Media

Facebook Global Pages

Carine Esteves

Hot Topic : Localization It is interesting in today’s globalized world, where distance is being made inconsequential through technology and cultures are becoming intermixed, that the topic of localization would be so important. Why would we need to market locally if the world...

Social Media

Do you really like?

Anji ISMAIL

Like Us Please ! It seems you get this request on every website directing people to like a Facebook page with the goal of amassing large numbers of fans to increase their influence and ultimately profits. Now this is standard practice that is...

Search Engines

What if Google Stopped Performing Search ?

Anji ISMAIL

What if everything just stops ? Have you ever wondered what would happen if Google simply shut down its search services? What would we do? Would the term “Google it” disappear from our vernacular or become an “old-timey” saying? Would...

Social Media

Social Media ROI : Count It!

Anji ISMAIL

The Argument While out one night this last week, I was asked what I did and upon hearing I worked for a company that did Social Media the individual rolled his eyes and rebuffed the idea Social Media had any...

Search Engines

Start an International SEO and Social Media Campaign

Anji ISMAIL

5 SEO and Social Media Tips to go overseas Last week we went over the general marketing issues which could come up when entering an emerging market, this week we will go over the specific SEO and Social Media challenges which...

Content & Blogging

5 Tips For Marketing in an Emerging Market

Anji ISMAIL

The Focus on Emerging Markets There is a lot of buzz going around about “emerging markets” and all of the opportunities available for investors, but marketing in an emerging market can be a little tricky – if you do not know...

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