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Marketing Resources

Social Media

Facebook Global Pages

Carine Esteves

Hot Topic : Localization It is interesting in today’s globalized world, where distance is being made inconsequential through technology and cultures are becoming intermixed, that the topic of localization would be so important. Why would we need to market locally if the world...

Social Media

Do you really like?

Anji ISMAIL

Like Us Please ! It seems you get this request on every website directing people to like a Facebook page with the goal of amassing large numbers of fans to increase their influence and ultimately profits. Now this is standard practice that is...

Search Engines

What if Google Stopped Performing Search ?

Anji ISMAIL

What if everything just stops ? Have you ever wondered what would happen if Google simply shut down its search services? What would we do? Would the term “Google it” disappear from our vernacular or become an “old-timey” saying? Would...

Social Media

Social Media ROI : Count It!

Anji ISMAIL

The Argument While out one night this last week, I was asked what I did and upon hearing I worked for a company that did Social Media the individual rolled his eyes and rebuffed the idea Social Media had any...

Search Engines

Start an International SEO and Social Media Campaign

Anji ISMAIL

5 SEO and Social Media Tips to go overseas Last week we went over the general marketing issues which could come up when entering an emerging market, this week we will go over the specific SEO and Social Media challenges which...

Content & Blogging

5 Tips For Marketing in an Emerging Market

Anji ISMAIL

The Focus on Emerging Markets There is a lot of buzz going around about “emerging markets” and all of the opportunities available for investors, but marketing in an emerging market can be a little tricky – if you do not know...

Analytics & Metrics, Search Engines

Penguin Update : Quality is King

Carine Esteves

Getting The Gist of It The recent Penguin update focused on the quality of links pointing to websites, those caught withsub par quality could have seen a drop in their ranking.  As well, the Penguin algorithm has taken into account...

Tech & Startups

Do Not Track : A privacy preference ?

Carine Esteves

I have good news for you, today’s article will not be Google or Facebook focused… Okay, it might be related, I might mention it once, or twice … maybe more but hey, don’t blame me, they are everywhere! My concern...

Social Media

Facebook Promoted Post : get promoted

Anji ISMAIL

Whats Going On ? Facebook recently gained its 1 billionth user, but in the same week they announced a new feature, Posts. This means if a user wants their post to have high visibility and your average post, they can pay $7...

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