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Marketing Resources

Social Media

Facebook Timeline for Pages : the New Features

Carine Esteves

Yes I’m talking about Facebook timeline once again. You might think Facebook pays me for this. Well I wish, but No! I’m back today to talk about the Facebook “Pages” for Business, that have only been with us for barely...

Search Engines

Oops, Google did it again

Anji ISMAIL

While everybody was talking about the Grammy’s ceremony, getting flowers for Valentine’s day, nobody seems to care about Capseo’s +1 PageRank. I still wonder why! That means now our page rank is 4, before it was 3. Well, at least...

Social Media, Tech & Startups

The Facebook IPO: Big Risk and Big Rewards

Anji ISMAIL

You might have heard of what is said to be the biggest tech IPO in history. Well consider it official: the Facebook IPO is here. Much has been said about its intention to go public. The bigger question is: whether...

Tech & Startups

SOPA: not SEO friendly!

Carine Esteves

There have been many arguments against SOPA (Stop Online Piracy Act) and PIPA (PROTECT IP Act), based on the fact that they will negatively impact innovation across the Internet. What the heck is SOPA/PIPA? To put it simply, here’s what SOPA and PIPA intend...

Search Engines, Social Media

Google Search Results have been Google-Plus-ified!

Carine Esteves

If you are a Google + logged-in users you may have noticed that your Google web search results has changed a little bit. As announced in the Official Google Blog (Search, plus your World) is “transforming Google into a search engine...

Content & Blogging, Search Engines, Social Media

A view on Media Convergence

Anji ISMAIL

Media convergence : a new challenge The growing choice of media options for consumers has fragmented their time allocated to media. The challenge for businesses and advertisers is now to attract and involve the consumer in the advertising experience by...

Social Media

Google+ is all about crowdsourcing and influence

Carine Esteves

The Social Network killer? Google+ is new!  Nice future? Or so it seems. Of course, it may be premature to entertain the role that G+ might play in disaster response just few weeks after its beta launch, but Google seems...

Videos, Ebooks, Infographics

Word of Mouth Marketing and Your Online Strategy

Anji ISMAIL

Word of Mouth = Influence Marketing We developed this infographic to show how important is becoming the word of mouth element of any online marketing strategy. A new approach called Influence Marketing is trying to establish itself as a real strategy on the...

Videos, Ebooks, Infographics

Crowdsourcing: The Wisdom and Power of the People

Anji ISMAIL

There’s a long-standing notion that there is wisdom in crowds. Yet in the world of SaaS and high-technology there is a growing understanding that there is not only wisdom in crowds, but power in crowds, too. Increasingly, business models are...

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