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Marketing Resources

Analytics & Metrics, Videos, Ebooks, Infographics

[Infographic] Email Marketing is Evolving

Ben Issa

Email marketing. Yes, it can be annoying. And yes, it can even be spammy. And yes again, a lot of it gets deleted without ever being read. But a lot of email marketing also gets through the customer. Indeed, an...

Content & Blogging, Videos, Ebooks, Infographics

Google Authorship Is Your Key to Clicks

Ben Issa

Let’s start with a little bit of etymology. The word author evolved from the Latin word auct, and denotes not only someone who writes something – the author of a novel, or a blog post, or a film script – but also...

Videos, Ebooks, Infographics

Digital Marketing Statistics You Need to Know

Ben Issa

Digital marketing is one field that is in constant flux. From one day to another techniques, tactics, and strategies change, and getting through to the customer has never been harder…or easier. Why the paradox? How can something be both hard...

Videos, Ebooks, Infographics

How to Embed a Webpage in a Facebook Custom Tab

Ben Issa

When it comes to social media there are plenty of channels out there to choose from. Got something to say in 140 characters or less? Head to Twitter. Want to share a photo of the latest product in your range?...

Analytics & Metrics, Tech & Startups

Growth Hacker for Growth Hacking?

Carine Esteves

If you work in a startup, as a Marketer, especially in the Silicon Valley, you must be familiar with the term “Growth Hacking”. If you are none of the above stated, I hope I am about to teach you a...

Videos, Ebooks, Infographics

YouTube Statistics? Google Analytics to the Rescue!

Ben Issa

There are some people who get their online video at sites like Live Leak or Vimeo. But if you’re like most people, when you think online video you think one place: YouTube. Today the Google-owned web property dominates online video...

Search Engines

SEO is not dead, actually SEO is immortal !


Over the past few years, I’ve read dozen of blog posts stating  “SEO is dead”… and as far as I know it’s still not. Usually, you can read that on old-stylish newspaper website, such as this non-sense article published in...

Videos, Ebooks, Infographics

[Infographic] Marketing Automation Is Here

Ben Issa

Marketing automation. It’s one of the most exciting trends in marketing, whether traditional or digital, online or in-person, and understanding how it will affect your business is going to be key to making cost-effective marketing decisions in the years ahead....

Videos, Ebooks, Infographics

Digital Strategy: Your Complete Guide

Ben Issa

You have a business strategy. You have a fundraising strategy. You have a HR strategy, an advertising strategy, and probably a strategy to cut the line at your local Starbucks, too (hint: tip well, compliment your barista regularly). But do...

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