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    Each agency and online marketing professionals have their own techniques and tools. However, when you are in the online marketing business, at some point there are some software you have to you use or at least try.

    Below, discover our own selection of 10 of the best online marketing platforms.

    1. Hubspot

    Hubspot is the first inbound marketing software that provides all the tools you need to improve and manage your online marketing strategy. Hubspot allows professionals to:

    • Attract leads by creating blog posts, infographics, ebooks, and videos that are engaging. It also helps you to optimize and share them on social media.
    • Convert leads by setting up converting landing pages and CTA buttons.
    • Collect information about your new customers to gain the loyalty of your buyers.

    2. Exacttarget

    Now part of Salesforce, Exacttarget integrates many tools to manage digital marketing strategies. The aim of ExactTarget services is to improve and make relationships easier between brands and consumers. Emailing, mobile, social, web, marketing automation, data and analytics, platform; thanks to this multi-channel approach, ExactTarget  is one of the favorite online marketing platform.

    Exact-target-logo

    3. Marketo

    Marketo is a great marketing automation software. Thanks to its many applications and solutions, Marketo helps you to save time and to make multi-channel campaigns. This software is made for flexible online marketing strategies. It is easy to use, modern and powerful, this is why many online marketing professionals use it.

    logo marketo

    4. Marin Software

    Marin Software is an all integrated online marketing platform specialized in online advertising management. Marin Software offers complete solutions to win revenue online. Paid search, display advertising, social advertising as well as mobile advertising, this software was made to improve your websites’ ROI.

    marin software logo

    5. Vocus

    Who has never heard of Vocus? This online marketing platform is a simplified inbound marketing software. Thanks to its marketing and PR software, Vocus delivers marketing success. Its solutions allow businesses to develop and manage their online visibility and attract new clients.

    logo vocus

    6. Raventools

    Another full stack marketing software called: Raven Tools. Raven Tools is an online marketing platform that uses four levers of online marketing: SEO, social media, content marketing, and PPC. Raven Tools allows businesses to manage and make complete reports.

    raventools logo

    7. Webceo

    Web CEO is one of the best SEO software for your SEO campaigns reports. Web CEO lets you search for keywords, optimize websites, and monitor performances. This software can automate SEO operations and make it easier for teamwork. Moreover, Web CEO’s B2B solution helps your business to add value to your CMS and to become their exclusive partner with a great white label option.

    webceo logo

    8. Ginzametrics

    Ginzametrics helps you to find and optimize keywords that fit your websites and that improve your organic traffic. Its complete dashboard let’s you monitor search, content and social data to get recommendations. More than a SEO software, Ginzametrics is made to drive search and content ROI.

    Logo ginzametrics

    9. SEMrush

    This SEO software is used by professionals to analyze keywords competition. By comparing traffic websites, checking ranked keywords, SEMrush gives many useful data for your SEO strategy. These functionalities can complete other information that you get from Google tools, such as Google keyword planner, Google Analytics or Google Webmaster Tool; by getting related keywords, monthly research volume and figures about your organic keywords.

    logo semrush

    10. Last but not least: DOZ

    Logo DOZ(Disclaimer, I’m working at DOZ 🙂

    How can I not mention DOZ! Our online marketing platform is building something unique to help websites to grow their organic audience and reach new international markets.  Thanks to the curation of web marketers, DOZ is able to deliver ROI oriented campaigns  with a focus on Search Engines, Social Media and Content Marketing. DOZ also brings high transparency to online marketing by allowing its clients to access every single task composing a campaign.
    See why DOZ is becoming one of the best marketing software.

    Are you using any other online marketing platform that you would like to share with us?  Tell us why!

    Share.

    52 Comments

      • Nelson Weru on

        How does one start their own platform?
        How does one manage a marketing platform?
        And is it only used to sell your goods or is it a trading platform where people trade there own goods and you profit out of it?
        And is it age rendered 18 and above?

      • leval Ainah on

        Thanks for your excellent and relevant article. This article has given me some ideas to work on. You have covered extremely important points. Thanks for sharing

      • leval Ainah on

        Very useful and informative article
        Thanks for sharing your knowledge with us.
        Keep posting.

    1. Alex Bisset on

      These tools cover a huge range as far as what they do and can be utilized for in online marketing. Another aspect of online marketing that I think you missed, is content marketing, which tools like Opentopic are used for. They allow you to discover,curate and publish content directly to your social media feed, web application or newsletter template. They also help you monitor and track content performance.

    2. Thanks for this short list but as I’m living in Canada I would like to bring to your attention a platform not really known outide US and CA but worth to mention : Gshiftlabs (I’m not working for them)

    3. Www.Slideshare.Net on

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    4. Marketing Online on

      I’m not that much of a internet reader to be honest but your sites really nice,
      keep it up! I’ll go ahead and bookmark your website to come back later on. Cheers

    5. Thanks for the list of marketing software, here are few more:

      1. inBoundio PRO
      2. Marketo
      3. Pardot
      4. Loopfuse
      5. infusionsoft
      6. Genius
      7. Neolane
      8. Demandforce

    6. SAMUEL LINCK on

      Thanks a lot for the list. I live in Ghana West Africa and I really want to enter internet marketing, I need help.

    7. Really helpful list of online marketing platform. As an internet marketer i would appreciate these listing.

    8. Amita Johnsy on

      Excellent software for Internet based marketing. Though, most of them are not new to me, but still i got something new from here, thanks Ben Issa for the useful post!

    9. TampilSehatCantik on

      Awesome write-up. I’m a regular visitor of your site and appreciate you taking the time to maintain the nice site. I will be a frequent visitor for a really long time.

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    16. LOUIS ANTONY PULLE on

      Thank you Ben Issa for the platform notes, im actually in kenya and im really in need of help about online marketing, i want to start a business selling african crafts in USA via online market but honestly have no idea where to start from. i’ll be glad if you help me through this.
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      • Lina Albin-Azar on

        Your comment is appreciated, thank you. We hope our posts will continue to satisfy you in the future.

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    27. Yukti Arora on

      Nice and very informative post about online marketing because online marketing trend is increasing day by day and this field is really very secure and easy we can earn unlimited by online marketing and thank you for sharing 10 platforms for online marketing and keep posting.

    28. harish kumar on

      I think a lots of website also doing very good jobs ,please add those also.Thanks for vailubale information

    29. Vengat owen on

      this gave an instant knowledge on digital platforms for marketing and the techniques where included perfectly

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    32. Nelson Weru on

      How does one start their own platform?
      How does one manage a marketing platform?
      And is it only used to sell your goods or is it a trading platform where people trade there own goods and you profit out of it?
      And is it age rendered 18 and above?

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