Presentation:
Vacanciel is an all-inclusive vacation program provider. Anywhere in France, from Ski Resort to Sea spots, cabins high in mountains to bungalows by the beach. Vacanciel has a wide selection of offers designed for families who are willing to take a break and have some fun.
The problem:
Vacanciel is an historic distributor of holidays. The transition to internet and online booking was made a few years ago and the brand needed to work on its search engine presence. While cost of sponsored links are increasing, Vacanciel were looking to improve its audience and its conversion rate.
- How to increase product exposure through blogs marketing campaigns ?
- How to use social media to cover an international event?
- How to go international with SEO?
- How to use Branded Content to generate brand awareness?
- How to increase online sales through SEO?
- How to engage a social media community in foreign countries?
- How to become a recognized brand online?
Results after 12 months:
180%
Increase in revenues from organic search
52%
Increase of unique visitors from organic search
60%
Of targeted keywords ranked in Top 10
Christel Pradon
Head of Marketing
“ DOZ's work was very effective and wise, which leads to efficient rankings. Vacanciel is pursuing its DOZ campaign in 2014, confident to obtain convincing results on the web.
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The solution
For Vacanciel, DOZ has focused on high quality content. First, DOZ identified keywords with high conversion rate to create relevant, unique and fresh content to be implemented on-site. This content helped to build and optimize Vacanciel’s landing pages. Finally, DOZ implemented a high qualitative link building strategy to present the brand.
Conclusion
Vacanciel has the typical issue of great off-line brand looking to have more presence online. But being online also means to generate revenues. This is what DOZ has helped Vacanciel to do. Not only by increasing its online visibility but also by developing a real sales channel.