Presentation:
Europ Assistance watches out for more than 300 million people around the world. With 8,000 staff and 33 local companies taking action in the field, the Group has developed an international, on-the-spot system to enact its innovative, everyday vision of its Care Services, supported by a close-knit network of 425,000 partners.
The problem:
In the aim of entertaining its community and informing people, Europ Assistance launched netglobers.com, which is a site to share news and thematic magazine about anything that may affect travelers during their journey abroad. As any site, the highest value is the content shared on it. In order to get an increase on qualified audience, Netglobers needed to have a unique, relevant and very informative branded content by targeting English speaking travelers from all over the world.
- How to increase product exposure through blogs marketing campaigns ?
- How to use social media to cover an international event?
- How to go international with SEO?
- How to use Branded Content to generate brand awareness?
- How to increase online sales through SEO?
- How to engage a social media community in foreign countries?
- How to become a recognized brand online?
Results after 12 days:
450
Unique & optimized articles published
450
Indexed content on Google News
300%
Increase in traffic from Search Engines
Audrey Chatel
E-Marketing Manager
“ We asked DOZ to write engaging content for Netglobers. Due to the quality of articles, SEO optimized, and a very fast delivery; we could significantly increase our traffic and reduced our bounce rate.
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The solution
As a strategy it was decided to source verified news affecting travel plans all around the globe from news providers. DOZ sourced English natives writers that have expertise in the travel/tourism industry. The content were structured to respect Google News guidelines and Search Engine Optimization best practices. Finally, the branded content was built in the aim to be sharable on Social Networks with relevant illustrations.
Conclusion
Not all companies have super fun products. Actually, most successful brands fulfill serious needs that need to be handled with care. Creating high quality content that add value to your end users is a key to reach your targeted audience. This what DOZ has successfully helped Europ-Assistance with.