• Posts tagged : color

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Understanding the Basics of Color Psychology

Dylan Kissane

There are many factors that go into creating your brand’s personality, from the mediums you market through to the target groups you advertise to. However, one of the most influential attributes of your brand is color. In fact, it’s such...

Marketing Resources

5 Tools For Picking the Perfect Color Palette

Dylan Kissane

Color has always been an important element in marketing. Not only have studies proved that the colors associated with a brand or product have a tangible effect on the behavior of consumers, color all quickly become associated with brands to...

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