To promote your company on the Internet, there is no need to explain: you must use link building. You realize the incredible importance of links for traffic increase and lead generation. But as the industry develops, it’s getting harder to obtain quality backlinks. The peak of scamming activity has discredited the same concept of external links, and many site owners are scared to use them.

    It doesn’t mean you should give up the idea itself. You just need to think outside of the box. First, learn about upcoming tendencies in Content Marketing. It will give you the overall picture of the market situation and valuable information to adjust your tactics. And now it’s time to proceed to some unconventional ways to create links to your resource.

    Educate Yourself

    This recommendation may seem unrelated to the topic of links generation, but it’s all the same extremely important. Even if you outsource some duties, you have to manage the whole process. It requires deep knowledge of the subject and related aspects. This leads to only one conclusion: constant self-development and self-education are necessary.

    For example, if you are a complete noob in coding, you have no idea about the potential of your site and the possibility of useful features implementation. It doesn’t mean that you need to be a pro in everything, but ensure a high level of knowledge on main subjects, as possible. If you think that it’s too late for you to train at coding, we have good news for you. Any person can reach the basic knowledge of programming and become smart at link building.

    Exploit the Potential of Users

    The most time-consuming, but at the same time, the most effective method is to stimulate your users to create content. This way, you’ll receive truly organic links, more traffic, and raise your brand awareness. This option is also free or at least doesn’t require much spending. The only resource you have to invest is your time. Build a community around your product and stimulate your visitors to discuss it on forums and blogs.

    Don’t concentrate on the online world. You can create quality links without even loading your PC. Are you interested in how? Unite with the local community and make it associated with your brand. Engage yourself in important activities, such as regional sports competitions, and, very soon, links to your resource will naturally appear in social media accounts and local forums. Consequently, it will create link building. This method is especially valuable for local-specific companies, which need promotion in a certain region.

    Be Generous

    Life teaches us that we can receive much more by giving away little things. Link building isn’t an exception. Here are some ways you can use this rule. But remember that to develop an optimal strategy, you have to understand your visitors. Interesting information on this subject you can find in this article.

    Offer a Discount

    Announce a demographic-specific discount campaign. It will cause a lot of discussions on local forums and bring you new links. In this case, the price reduction will pay off in spades. Many successful companies use this method regularly, and the results are incredible.

    Contests and Giveaways

    Starting a contest or giveaway for your users can create tons of links and serve as a method of gathering customers’ emails for future campaigns. With one simple action, you’ll raise your brand awareness and notify multiple people about your offers. But keep in mind that if you make a separate landing page for the contest, the links will be useless. To get all benefits from this promotion, create a page on your resource.

    Charity Actions

    Find ways to help people, and they’ll help you. Unite strength with a local charity organization and start a campaign to search for volunteers. The next day all groups in local social media will post links to your resource. Engaging in such activities is also great for your firm reputation and image.

    Use Your Content

    As a professional and a business person, you have plenty of useful information you can use to receive additional links to the resource. There are several ways you can exploit the potential of content marketing to promote your company.

    Create Guides

    With the knowledge you have in your area, it’ll be easy for you to create user guides and reviews. Users often search for professional advice when choosing something; they also like to share valuable information with friends and relatives. It’s also a great opportunity to highlight the advantages of your products.

    Launch a Workshop Session

    Teach users to do something. It’s a great way to stimulate them to share the links to the resource. Announce free training on your site and thematic forums and make the materials of real quality. The future feedbacks and reviews are worth your efforts.

    Start a Blog

    This is a good piece of advice for any kind of business. On the pages of the blog, you can promote the main resource without any difficulties. From the psychological point of view, a blog shortens the distance between you and your customers, makes the relationships more personal. It builds trust, and users are more likely to post the link to your page on their social media.

    Start Guest Posting

    You can publish the articles with your expert opinion (and the links to your site, of course) on other blogs, accepting guest posting. Such materials are extremely valuable because search engines consider the links on trustworthy resources as legit and valid. These links will raise your ranking and the weight of your site. Make sure you optimize the content the right way and make it interesting and useful. If you meet these requirements, in addition to the links, you’ll receive increased traffic from that blog.

    As you can see, there is a horse-load of opportunities to receive backlinks to resources you want to promote. Be creative and consistent: remember that you have to invest something. It can be your time and effort or your money. Both options are good, so choose according to your preferences. At least now you know some new link-building methods and can control the process if you prefer to outsource it.

    Mary Hunter is a successful American freelance lifestyle blogger with advanced writing skills. She is currently working for Mary had experience in editing, marketing, and her works appeared in different publications and website articles. Her main goal in life is not to set up any goals and keep working every day.



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