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Organising Yourself as a Small Business Owner

John DOZ

Most small business owners have a long list of daily tasks that they need to get done to ensure that their business survives and thrives. Organisation is incredibly important to make sure that these tasks are done. But, unfortunately, without...

Content & Blogging

Fact-Checking In Marketing: Why Do You Need It?

John DOZ

Marketing has a unique edge over sales; it is a lot more customer-centric than sales. A marketer – unlike his sales counterpart, cares a lot more than just the one-off profit he could make from any particular customer, hence he...

Marketing Resources

How to Organize the Right Social Media Strategy to Develop Your Website

John DOZ

“Social media strategy isn’t rocket science, but it might as well be if you don’t know what you’re doing”- Sherree Mongrain. In today’s world, organizing a thorough social media strategy is an integral part of website development. The perfect strategy...

Marketing Resources

A Guide for Writing Product Descriptions

John DOZ

Do you have a truly amazing product that you wish to market to the general public? Perhaps one of the services which your firm offers is set to revolutionize a specific industry. In either of these cases, providing detailed descriptions...

Marketing Resources

UX For Enterprise: 3 Biggest Challenges (And How To Tackle Them)

John DOZ

The words “corporate” and “design” are harmless when they are not related to each other, but when they are together, everything is different. The UX of enterprise apps has a pretty bad reputation. If you’re thinking about enterprise software, and...

Marketing Resources

What is a conversion in digital marketing and how to get more?

John DOZ

When it comes to digital marketing, jargon can be confusing and intimidating. But don’t worry. In this article, we’ll go over what conversions are and how to generate more conversions in your e-commerce store. Conversions: the basics A conversion is...

Social Media

B2B Social Media Strategies for Any Industry

John DOZ

What encompasses a sound B2B social media strategy? Common answers will include addressing the correct target audience, providing regular updates and obtaining valuable feedback in order to hone an ongoing marketing campaign. While all of these observations are true, a...

Content & Blogging

Interactive Video Solutions Can Take Your Marketing Strategy to the Next Level (and Beyond)

John DOZ

How often do you think about the benefits of interactive video media with your ongoing marketing campaign? You might find it somewhat surprising that most business owners have yet to leverage this powerful tool. To appreciate why this media content...

Marketing Resources

5 Ways in Which Marketing Automation Software Can Provide Your Enterprise with a Massive Boost

John DOZ

What is the Purpose of Marketing Automation Software? One common myth is that marketing automation software is designed to replace the human element. On the contrary, it is meant to augment lengthy and often redundant processes that might otherwise have...

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