Author: John DOZ

DSocial media is all about innovation and keeping up with the latest trends. And LinkedIn shows the lead this year with some pretty substantial changes in its features. But the thing is that although all the new options have the potential to expand your online business, it’s not always easy to keep up with them. Whether you have an online casino or a digital marketing agency, you want to stay focused on running your company. So to make your life easier, we’ve compiled this list of the LinkedIn changes in 2021 every business owner should know. You’ll learn all about…

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Affiliate marketing is a way to generate sales for your business by using paid affiliates who earn commissions for every customer or sales they generate for your business. Affiliate marketers work hard to generate sales for your business because they know that the more sales they generate, the more they earn in commissions. Affiliate marketing is one of the best strategies that you can employ to grow your small business. In this article, we’ll tell you all that you need to know about affiliate marketing and how you can apply it to your business. You can obtain small business loans…

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Search engine optimization evolves year after year as search engines like Google continue to change and improve algorithms. Knowledge of the key ranking factors that change the way businesses optimize their websites is crucial to keeping or improving current rankings. Here, we’ll discuss ranking factors that should be on your radar: Google Page Experience and EAT. What is Google Page Experience? Google has always focused on the user. But this year, they’re taking it further by presenting the page experience update, which brought in the Core Web Vitals (CWV) with its three new ranking factors. Users have always preferred websites…

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Marketing has a unique edge over sales; it is a lot more customer-centric than sales. A marketer – unlike his sales counterpart, cares a lot more than just the one-off profit he could make from any particular customer, hence he always seeks to establish and build trust to ensure continued patronage. Principles of marketing revision, majorly, demands that you always ensure that any information you put out to your clients is completely based on facts and never misleading in any way. If the aim is to attract leads into a magnet and ultimately get them converted, why bother running a…

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“Social media strategy isn’t rocket science, but it might as well be if you don’t know what you’re doing”- Sherree Mongrain. In today’s world, organizing a thorough social media strategy is an integral part of website development. The perfect strategy can help you target your audience and drive more traffic to your website. This brings us to the big question: how can you organize a great social media strategy? For many marketers and business owners, a social media strategy is just like a box of pizza. You want it (or need it even), but you’d rather not go through the…

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Do you have a truly amazing product that you wish to market to the general public? Perhaps one of the services which your firm offers is set to revolutionize a specific industry. In either of these cases, providing detailed descriptions is one of the best ways to encourage individuals to take a closer look. This is also the reason why product descriptions are just as important as images, videos and infographics. So, what defines a “great” product description? What questions should one of these descriptions answer? Are there any professional techniques to keep in mind during the initial creation process?…

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The words “corporate” and “design” are harmless when they are not related to each other, but when they are together, everything is different. The UX of enterprise apps has a pretty bad reputation. If you’re thinking about enterprise software, and you have images of irresponsible, slow and clumsy UX combined with ugly and boring user interfaces, you are not alone. But it doesn’t have to be that way. We want to live in a world where good UX applies to all software, especially corporate software. To make a difference, we have selected 4 biggest challenges and explained how you can…

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When it comes to digital marketing, jargon can be confusing and intimidating. But don’t worry. In this article, we’ll go over what conversions are and how to generate more conversions in your e-commerce store. Conversions: the basics A conversion is a fancy way of saying that a visitor to your site did what you wanted them to do. A conversion is typically a sale, but they could also include lead generation, email sign-ups, and form completions. The number of conversions compared to your total visitors is called your conversion rate. How to get more conversions Here are a few key…

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What encompasses a sound B2B social media strategy? Common answers will include addressing the correct target audience, providing regular updates and obtaining valuable feedback in order to hone an ongoing marketing campaign. While all of these observations are true, a pervasive myth still exists. There is a lingering belief that social media strategies differ between industries. In other words, many feel that the concept of “one size fits all” will never produce results.Thankfully, this is not the case. There are plenty of approaches which can be leveraged across multiple different industries. Let us take a look at which strategies are…

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How often do you think about the benefits of interactive video media with your ongoing marketing campaign? You might find it somewhat surprising that most business owners have yet to leverage this powerful tool. To appreciate why this media content has already taken the online marketing world by storm, it is important to understand the many benefits which it has to offer. All About Client Customer Engagement Were you aware that an incredible 87 percent of video marketing specialists claim that this approach leads to increased website traffic? The main reason behind such a bold observation involves the simple fact…

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