“Social media strategy isn’t rocket science, but it might as well be if you don’t know what you’re doing”- Sherree Mongrain.
In today’s world, organizing a thorough social media strategy is an integral part of website development. The perfect strategy can help you target your audience and drive more traffic to your website. This brings us to the big question: how can you organize a great social media strategy?
For many marketers and business owners, a social media strategy is just like a box of pizza. You want it (or need it even), but you’d rather not go through the hassle of making it yourself. Instead, paying someone (Domino’s or Pizza Hut) to get the job done seems like a much better option.
Well, the truth is that drafting a foolproof strategy isn’t so hard once you grasp the basics. So in this guide, we’ll explore the best tips for creating a social media marketing strategy for your website. Let’s kick off with the basics, shall we?
Why do you need a social media marketing strategy?
Sure, you’re here to learn what it takes to organize a social media marketing strategy for different areas, starting from retail up to the different open air events. But do you actually know why you need one? Here’s why:
It helps to create direction
Do you throw random ingredients into a pot and hope that they turn into a sumptuous meal? Of course not. It’s just the same with social media marketing. Without a clear plan, you’d only be shooting aimlessly into the sky.
Although posting randomly on socials without a strategy might seem to work at first, your lack of direction could prevent you from seeing actual marketing results. On the other hand, a foolproof social media strategy will lead to brand awareness and draw new prospects to your website.
Helps you to improve
If you’re handling your social media accounts daily without a clear plan or strategy in mind, there’s a huge chance that your improvement rate will drastically decline. You could get focused on posting and leave out monitoring and measurement.
But without monitoring and measuring your activities, there’s really no way to tell if they’re working or not. The bottomline is that you could be pouring time and money into ineffective content and platforms.
On the other hand, a social media strategy is a framework that lets you carve out time for analyzing each post’s performance. This way, you can use the insights gleaned from this analysis to guide your content creation.
Creates room for consistency
We all know a brand or two that pops up once every two weeks with a random Instagram ad or blog post. The next minute, they’re under the radar and won’t show up again until after two weeks have elapsed. Well, don’t be that brand.
One of the biggest barriers to social media conversions isn’t the algorithm; it’s inconsistency. Your audience wants to see that you’re consistent and faithful to them. As such, sporadic posts followed by days, weeks, or even months of silence just won’t cut it.
However, a thorough strategy helps to ensure that you never run out of content. With a pre-planned calendar, you’ll always know what to post, when to post, and where to post it.
It helps you create efficient, mind-blowing campaigns
Creating a social media strategy helps you to sit down and come up with a really thorough plan. Sometimes, the thought of putting together complex campaign ideas can be off-putting. However, these are always easier to put together in the planning stage. With a foolproof strategy, you can come up with incredible campaign ideas (such as Twitter chats, influencer marketing, or cross-platform campaigns) that will drive traffic and conversions for your brand.
How to Create an Efficient Social Media Strategy
So, we’ve arrived at the crux of the matter: how to create an efficient social media strategy for your website. Contrary to popular opinion, creating a social media strategy isn’t synonymous with slapping a few random posts onto your content calendar. In this section, we’ll take a closer look at some of the best practices for creating an efficient strategy. Here they are:
Set out realistic goals
Mapping out your goals is the first step to creating an efficient social media strategy that will boost your brand and website. Thus, it’s important to ask yourself: “what do I really want from social media?”
This question will help you map out realistic goals and then build a strategy targeted at smashing those goals. Notice how we emphasized “realistic?” Well, the truth is that not every goal is realizable. For instance, let’s assume you’ve just created an Instagram account. Expecting your follower count to grow up to a million followers in just one week is flat out unrealistic (unless you’re Jennifer Aniston).
Some examples of realistic goals could be increasing brand awareness, generating leads, or growing your brand’s audience (not in one day though).
Our advice? Pick only a few goals and then build a simple social media strategy around them. Having too many objectives might confuse you and muddle the entire process.
Research your target audience
Who is your audience? Before you draft any social media marketing plan, it’s important to research and establish who your audience really is. This way, you can ensure that you’re catering to their needs and interests. If you’re trying to establish your audience, you could start by using a social media dashboard that can provide an overview of who’s following you and how they interact with you. Remember: different platforms attract different audiences.
Create and curate engaging content
Here’s the truth: a large part of your social media strategy is hinged on creating great content. Not just any type of content that would probably bore your readers, but great content. But what kind of content should you be creating?
Well, you could start by coming up with stories and short videos (think of Instagram reels). Long-form content is also great if your website has a blog. However, it’s important to note that the type of content you create should tally with each platform. Videos and pictures are great for Instagram, but if you have long, textual content, you might want to save that for your blog instead.
Pro tip: If you ever run out of content ideas, you should try repurposing your existing content to ensure that you never leave your audience high and dry.
Creating a social media marketing strategy is essential if you’re trying to develop your website and build brand awareness. Start by mapping out your goals and establishing your target audience. This way, you can create a customer-centric marketing strategy that works.
This is an article by Kelly Richardson. She is an expert content writer and dating coach. Kelly is committed to helping bachelors find love in the arms of Ukranian brides and women from other nationalities. When she’s not matchmaking, Kelly loves to write engaging content and blog posts.