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Marketing Resources

Marketing Resources

Organising Yourself as a Small Business Owner

John DOZ

2021 is coming to an end… To help you transition from this year to the next, we are going to explore a step by step process to organize yourself as a small business. You have probably already read tons of...

Content & Blogging

How to Use Copywriting to Advertise a Greener Perspective?

John DOZ

As a rule, when the subject of environmental protection is brought up these days, it is usually done through the lens of some event or a social movement. While we have personalities like Greta Thunberg who use the power of...

Marketing Resources

Marketing a Greener Perspective Without Falling Into Greenwashing

Lina Albin-Azar

Marketing a greener perspective can rapidly become a challenge nowadays. Indeed, some companies have been (rightfully) accused of greenwashing their brand. The term ‘greenwashing’ carries along a negative connotation. It stipulates that a non-green business is marketing an eco responsible...

Tech & Startups

Overcoming Cybersecurity Threats Within the Digital Marketing Sector

John DOZ

Many professionals will automatically equate the top cybersecurity threats to well-known sectors such as banking, cloud-based big data storage, and governmental agencies. However, it is wise to highlight that digital marketing is equally at risk. The dangers are indeed very...

Tech & Startups

Squid Token Case: 4+ Tips to Avoid Getting Hacked Online

Lina Albin-Azar

Last month a crypto scam was revealed: the Squid Token. This token traded on Binance is based upon the famous series Squid Game. It was, however, unapproved by Netflix. Regardless, it managed to reach a total of $2,856.65 per token...

Social Media

A Quick Guide to LinkedIn’s 2021 New Features, Tools, and Options

John DOZ

DSocial media is all about innovation and keeping up with the latest trends. And LinkedIn shows the lead this year with some pretty substantial changes in its features. But the thing is that although all the new options have the...

Social Media

4 Reasons Twitter Is The Right Place for Your Career

Lina Albin-Azar

Do you remember, back in 2017, when Twitter decided to double its number of characters? If you followed the trends at the time, you probably noticed that, in a year, the length of tweets did not increase. On the contrary,...

Tech & Startups

Affiliate Marketing: A Great Way to Grow Your Small Business

John DOZ

Affiliate marketing is a way to generate sales for your business by using paid affiliates who earn commissions for every customer or sales they generate for your business. Affiliate marketers work hard to generate sales for your business because they...

Tech & Startups

Tesla Model 3: 6 Keys For a Winning Marketing Strategy Part 2

Lina Albin-Azar

Welcome back!  Last week we talked about the first three digital marketing lessons your business can take away from Tesla’s Model 3 engine. Today, we are ending this topic with the last three lessons. Ready? Let’s go! Lesson 3.bis –...

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