From Kanye to Ye : 5 Signs Your Business Needs a New Identity
Lina Albin-Azar
Last week Kanye West changed his name to Ye. Not only was Ye his surname, but also his 2018 album title. The music celebrity is currently divorcing his wife Kim Kardashian. Although he does invoke the religious influence of his...
Organising Yourself as a Small Business Owner
John DOZ
Most small business owners have a long list of daily tasks that they need to get done to ensure that their business survives and thrives. Organisation is incredibly important to make sure that these tasks are done. But, unfortunately, without...
Fact-Checking In Marketing: Why Do You Need It?
John DOZ
Marketing has a unique edge over sales; it is a lot more customer-centric than sales. A marketer – unlike his sales counterpart, cares a lot more than just the one-off profit he could make from any particular customer, hence he...
How to Organize the Right Social Media Strategy to Develop Your Website
John DOZ
“Social media strategy isn’t rocket science, but it might as well be if you don’t know what you’re doing”- Sherree Mongrain. In today’s world, organizing a thorough social media strategy is an integral part of website development. The perfect strategy...
A Guide for Writing Product Descriptions
John DOZ
Do you have a truly amazing product that you wish to market to the general public? Perhaps one of the services which your firm offers is set to revolutionize a specific industry. In either of these cases, providing detailed descriptions...
UX For Enterprise: 3 Biggest Challenges (And How To Tackle Them)
John DOZ
The words “corporate” and “design” are harmless when they are not related to each other, but when they are together, everything is different. The UX of enterprise apps has a pretty bad reputation. If you’re thinking about enterprise software, and...
What is a conversion in digital marketing and how to get more?
John DOZ
When it comes to digital marketing, jargon can be confusing and intimidating. But don’t worry. In this article, we’ll go over what conversions are and how to generate more conversions in your e-commerce store. Conversions: the basics A conversion is...
B2B Social Media Strategies for Any Industry
John DOZ
What encompasses a sound B2B social media strategy? Common answers will include addressing the correct target audience, providing regular updates and obtaining valuable feedback in order to hone an ongoing marketing campaign. While all of these observations are true, a...
Interactive Video Solutions Can Take Your Marketing Strategy to the Next Level (and Beyond)
John DOZ
How often do you think about the benefits of interactive video media with your ongoing marketing campaign? You might find it somewhat surprising that most business owners have yet to leverage this powerful tool. To appreciate why this media content...