Marketing a greener perspective can rapidly become a challenge nowadays. Indeed, some companies have been (rightfully) accused of greenwashing their brand. The term ‘greenwashing’ carries along a negative connotation. It stipulates that a non-green business is marketing an eco responsible status.
Although some brands are abusing the terminology and taking the dare too far, others, probably like you and I, are merely looking for ways to actually become greener. The initiative is noble-minded. And this article is aiming to give you possible lines of approach to the matter.
Now that we have set our intentions, let’s dive right into the content!
The Benefits of Marketing a Greener Perspective
Choosing to advertise following a highly political cause is anything but personal. Obviously, as an individual and business owner, you cannot dismiss your personal point of view. However, I do want to stress a point: turning green is more about business than about making the world a better place.
As down-to-earth as my words may sound, the objective of a business is to make profit. Fun fact? You can make profit AND be green. Which is pretty good news, isn’t it?
Positive brand image
We already talked about this: brand image is key when deciding a marketing strategy. The fact is that brand image is not only important for your customers, but also for your employees. I also already mentioned that in a previous post, but your employees are the ones rocking your business! Having a positive brand image will give them the feeling they are working for something greater, meaning that by working for you they are leaving a positive mark on the world around them. And you know, when your people are motivated, they make your business run… fast!
The idea of sustainability which goes along with green businesses, does trigger a positive thought into investors’ minds. By definition, investors invest and what business would they be willing to invest in? Exactly: one that will last long enough for them to maximize their profits. Showing a green perspective demonstrates your ability to follow through and insert yourself in current trends. This makes your business a safe investment for you, the chief officer, are aware of the environment you are evolving in.
A last benefit I will list out here is the cost-effectiveness of the green initiative. Any change within a company or brand is costly in the beginning. However, the fact is that turning your business green will help you save money through time. As a business owner, you cannot overlook this financial advantage, and, at least, take it a minimum into consideration.
Marketing a Greener Perspective
Now that we have stated three reasons to market a greener perspective, I am going to give you six ways to actually make it happen. These tips include brand identity, community management, brand image, SEO, and company culture.
If you are reading this article, there is a great chance you have not yet figured out ways to make your business greener. The first step to marketing a greener perspective is to make the research. There are hundreds of ways to make your business greener. However, there are probably only a dozen which will actually correspond to your business.
I recommend you start researching ways of making your business greener in your field. You can browse your competitors’ websites, discuss with your business partners, and interview your clients to seek what they would be looking for in a brand.
Once you have done the research regarding what is offered in your field, you can start researching other fields. Often, the best ideas come when trying to apply foreign concepts to usual ones. This is actually what I do with my articles. Take the Tesla one for instance: there is no obvious link between the Tesla Model 3 and digital marketing. However, by searching ways to apply the Model 3 features to digital marketing, I was able to write 2 entire articles! Maybe this one was far-fetched, however, do keep in mind that creative marketing ideas often come from unexpected places.
We cannot talk about a green business without mentioning its transparency. Transparency is the key-word for marketing a greener perspective.
If you are selling products, it is essential for you to be transparent with your customers regarding the products’ origin. Which companies are you working with? What is their reputation? Are you having your products travel half-way across the world? If so, how are you minimizing CO2 emissions? And the list goes on… The idea here is not to show a perfect business model. Your customers know no business has it all figured out. But showing you are making the effort to become greener is already a lot.
If you are not selling any products, you can still show transparency through the products you are internally using as a business. Be it the light bulbs you use, the paper, the energy policy within your company, etc. Keep in mind there is always a way to be transparent with your public, and once you find it: show it.
A greener perspective generally goes hand in hand with diversity. Without falling into the cliché of an eco-friendly, more inclusive brand, you can still give a thought to diversity when revisiting your marketing strategy.
Depending on the brand message you are trying to convey, you can maybe diversify your muse or personas. Keep in mind your customers will likely come from different backgrounds, so will your employees. Therefore, it is important to take diversity into consideration.
A fun way to create diversity and conciliate it with a greener perspective in your marketing campaigns would be to impersonate trees, rocks or any impersonal being. Having a pine tree and a duck interact with one another shows diversity without actually mentioning it.
This one is my favorite! Discussing green matters with your community (it also works with your employees). Have your community manager initiate conversations with your customers and followers regarding green initiatives.
First, this is a great way to get to know your followers’ perspective on the matter (and thus, know whether or not it would actually be effective to market a green perspective to them).
Second, you can show your efforts and initiative without falling into greenwashing. Nothing is more authentic than someone (your brand) posting and asking about people’s perspective on making a business greener.
This is also where your research (see point 1) becomes handy. You can, for instance, show a piece of research and ask your community about it. What do they think about this topic? about the method? Does it really matter to them?
If you have already initiated a greener marketing campaign, you can also encourage your followers to post something related to it. For example, say you marketed a green product of yours. You can launch a contest where your customers can take a picture of them using the green product and the best picture can earn a special prize or discount.
Possibilities are endless. Brands too often disregard their communities, when the true power actually comes from them.
You know the saying we have about beauty? All people who are beautiful inside radiate outside. And reverse, no matter how pretty one may appear pretty on the outside, being ugly on the inside will take away all their beauty potential. Okay, regardless of whether it is true or not, I can assure you it actually works for marketing campaigns.
Following through what we stated in the first part of this article, having your employees convinced about your initiative is the best way to market a truly greener perspective. Your employees are your business. If they can see your undertakings daily, they will naturally believe and market it.
So before wanting to show off a greener perspective to your business, start embodying it.
The last point I am going to address is SEO. Indeed, you cannot market a greener perspective if you do not start talking about it.
Therefore, I recommend you do an SEO research about the right key-words to use in your articles. And, obviously, start writing articles about this topic or related topics.
Having a mention for greener perspectives in each article can be a good way of including this in your campaign without falling into greenwashing. It also prevents you from having this stand take-on too much space in your communication.
If you already have a considerable amount of articles, like we do on The DOZ Blog, I recommend you start remastering your articles and including these SEO green factors in them.
Marketing a greener perspective for your business is a stand which must be thought-through. It is not about making the world a better place, but about profit. (Although going green is a good way to conciliate both.)
Marketing a greener perspective is a considerable undertaking, like any shift in marketing strategy. Therefore, it should be taken seriously. This article summed up six ways to market a green perspective for your business. I hope it sparked some ideas! Let me know in the comment section which undertaking you decided to follow-through with!
OKBET is one of the most trusted online betting site in the Philippines!!! Want to know more about site? visit here —>> okbet
You ought to take part in a contest for one of the greatest sites online. I will recommend this site!
Hi my friend! I wish to say that this post is amazing, nice written and include almost all significant infos. I would like to see more posts like this.
The Philippines is a higly prominent gaming area!!! Want to know more about the site? visit here —>> online casino philippines
A unique sport, American football has all the potential to provide quality entertainment and big winnings for gamblers!!! Want to know more about the site? visit here —>> american football positions
Hey there! I know this is kinda off topic nevertheless I’d figured I’d ask. Would you be interested in exchanging links or maybe guest authoring a blog post or vice-versa? My website discusses a lot of the same subjects as yours and I believe we could greatly benefit from each other. If you’re interested feel free to send me an e-mail. I look forward to hearing from you! Superb blog by the way!
Excellent blog post. I certainly appreciate this website. Keep it up!
You ought to take part in a contest for one of the best blogs online. I am going to recommend this web site!
Thanks for a marvelous posting! 메이저사이트
I seriously enjoyed reading it, you might
be a great author. 카지노사이트
I will make sure to bookmark your blog and will come back down the road. 사설토토
I don’t even know how I ended up here, but I thought this post was great. 토토
A motivating discussion is worth comment. I do believe that you should publish more on this subject matter, it may not be a taboo subject but typically folks don’t discuss such issues. To the next! Cheers!!
Hmm it looks like your website ate my first comment (it was extremely long) so I guess I’ll just sum it up what I had written and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog blogger but I’m still new to everything. Do you have any points for novice blog writers? I’d certainly appreciate it.
You can definitely see your expertise within the work you write. The sector hopes for even more passionate writers like you who aren’t afraid to say how they believe. At all times go after your heart.
Hey very nice blog!! Man .. Excellent .. Amazing .. I’ll bookmark your web site and take the feeds also…I am happy to find so many useful info here in the post, we need develop more strategies in this regard, thanks for sharing. . . . . .
Attractive section of content. I just stumbled upon your web site and in accession capital to assert that I get in fact enjoyed account your blog posts. Any way I’ll be subscribing to your feeds and even I achievement you access consistently quickly.
Thank you for the good writeup. It in fact was a amusement account it. Look advanced to far added agreeable from you! However, how could we communicate?
Great site! I am loving it!! Will be back later to read some more. I am taking your feeds also.
Hey there, You have done an incredible job. I’ll definitely digg it and personally recommend to my friends. I’m confident they’ll be benefited from this website.
Excellent read, I just passed this onto a colleague who was doing some research on that. And he just bought me lunch as I found it for him smile So let me rephrase that: Thank you for lunch!
Your enticle helped me a lot, is there any more related content? Thanks! https://www.binance.com/en/register?ref=P9L9FQKY
I am usually to running a blog and i really admire your content. The article has actually peaks my interest. I am going to bookmark your web site and preserve checking for new information.
After research a couple of of the weblog posts on your web site now, and I actually like your approach of blogging. I bookmarked it to my bookmark website checklist and will be checking again soon. Pls check out my site as well and let me know what you think.
With havin so much written content do you ever run into any issues of plagorism or copyright infringement? My site has a lot of unique content I’ve either authored myself or outsourced but it seems a lot of it is popping it up all over the web without my authorization. Do you know any ways to help stop content from being ripped off? I’d genuinely appreciate it.
All it takes is filling out our easy kind on our web site and you’ll obtain your answer in a brief time period.
My wife and i were absolutely joyful when Emmanuel could finish off his survey through your ideas he was given when using the web page. It’s not at all simplistic to just be giving for free concepts which usually other people might have been trying to sell. And we also do understand we need the writer to thank for this. The most important illustrations you made, the simple blog menu, the friendships you will help to foster – it’s everything unbelievable, and it is helping our son and us imagine that that matter is pleasurable, and that is quite mandatory. Thank you for all!
I’ve been absent for a while, but now I remember why I used to love this site. Thanks, I will try and check back more often. How frequently you update your website?
Youre so cool! I dont suppose Ive read something like this before. So good to search out any person with some authentic ideas on this subject. realy thank you for beginning this up. this web site is something that’s needed on the web, someone with a little bit originality. useful job for bringing something new to the web!
They handled the funeral flowers, and so they have been beautiful.
I like this weblog its a master peace ! Glad I noticed this on google .
I’m still learning from you, but I’m improving myself. I definitely love reading everything that is posted on your site.Keep the information coming. I loved it!
Hi, I think your site might be having browser compatibility issues. When I look at your website in Safari, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, fantastic blog!
What’s Happening i am new to this, I stumbled upon this I have found It absolutely useful and it has helped me out loads. I hope to contribute & help other users like its helped me. Great job.
Hello, Neat post. There’s an issue along with your site in internet explorer, might check thisK IE still is the market chief and a big component of people will miss your magnificent writing because of this problem.
I dugg some of you post as I cerebrated they were very beneficial handy
Wow! This blog looks exactly like my old one! It’s on a completely different topic but it has pretty much the same layout and design. Great choice of colors!
F*ckin’ tremendous things here. I’m very glad to see your article. Thanks a lot and i’m looking forward to contact you. Will you please drop me a e-mail?
I am often to blogging and i really appreciate your content. The article has really peaks my interest. I am going to bookmark your site and keep checking for new information.
Valuable info. Lucky me I found your site by accident, and I’m shocked why this accident didn’t happened earlier! I bookmarked it.
Do you have a spam problem on this blog; I also am a blogger, and I was curious about your situation; many of us have developed some nice methods and we are looking to exchange strategies with other folks, please shoot me an e-mail if interested.
I went over this web site and I think you have a lot of great information, bookmarked (:.
Hiya very cool web site!! Man .. Beautiful .. Wonderful .. I will bookmark your website and take the feeds additionally?KI’m satisfied to find numerous helpful information here within the post, we’d like work out more techniques in this regard, thanks for sharing. . . . . .
I discovered your blog site on google and check a few of your early posts. Continue to keep up the very good operate. I just additional up your RSS feed to my MSN News Reader. Seeking forward to reading more from you later on!…
I really appreciate this post. I have been looking all over for this! Thank goodness I found it on Bing. You have made my day! Thx again
Howdy! Would you mind if I share your blog with my facebook group? There’s a lot of people that I think would really enjoy your content. Please let me know. Thanks
Pretty section of content. I just stumbled upon your site and in accession capital to assert that I get actually enjoyed account your blog posts. Anyway I will be subscribing to your feeds and even I achievement you access consistently rapidly.
Nice weblog right here! Also your site quite a bit up fast! What host are you using? Can I am getting your associate hyperlink to your host? I want my site loaded up as quickly as yours lol
Ang OkBet ay isa sa mga nangungunang online sportsbook sa Pilipinas na mayroong tayaan para sa mga pinakasikat na mga laro!!! Want to know more about the site? visit here —>> sports betting philippines
Great post. I am facing a couple of these problems.
Hello There. I discovered your blog using msn. This is an extremely neatly written article. I will make sure to bookmark it and come back to read extra of your useful information. Thank you for the post. I will definitely comeback.
I have not checked in here for a while as I thought it was getting boring, but the last few posts are great quality so I guess I will add you back to my everyday bloglist. You deserve it my friend 🙂
Whats up very cool website!! Man .. Excellent .. Amazing .. I will bookmark your web site and take the feeds additionally…I am happy to seek out numerous useful information right here within the publish, we want develop extra strategies in this regard, thank you for sharing.
Regards for helping out, great information.
Some truly interesting points you have written.Helped me a lot, just what I was searching for : D.
I found this post very interesting and informative. Thank you for sharing your special thoughts with us. My site: volleyball live betting
This web site is really a walk-through for all of the info you wanted about this and didn’t know who to ask. Glimpse here, and you’ll definitely discover it.
Youre so cool! I dont suppose Ive learn anything like this before. So nice to seek out someone with some authentic ideas on this subject. realy thanks for starting this up. this web site is something that’s wanted on the net, someone with slightly originality. useful job for bringing one thing new to the web!
Hello! This is kind of off topic but I need some advice from an established blog. Is it tough to set up your own blog? I’m not very techincal but I can figure things out pretty fast. I’m thinking about making my own but I’m not sure where to start. Do you have any tips or suggestions? Appreciate it
My brother suggested I may like this web site. He used to be entirely right. This put up truly made my day. You can not believe just how a lot time I had spent for this information! Thank you!
Lovely just what I was looking for.Thanks to the author for taking his time on this one.
I just couldn’t depart your website before suggesting that I extremely enjoyed the standard information a person provide for your visitors? Is gonna be back often in order to check up on new posts
Cool blog! Is your theme custom made or did you download it from somewhere? A design like yours with a few simple adjustements would really make my blog shine. Please let me know where you got your design. With thanks
Im not certain the place you are getting your info, however great topic. I needs to spend some time finding out more or figuring out more. Thanks for magnificent information I was on the lookout for this info for my mission.
I used to be suggested this blog by my cousin. I’m no longer positive whether this publish is written by him as no one else realize such exact approximately my trouble. You are wonderful! Thanks!
I have recently started a blog, the information you offer on this web site has helped me greatly. Thank you for all of your time & work.
great points altogether, you just gained a new reader. What would you recommend about your post that you made a few days ago? Any positive?
Can I simply say what a reduction to seek out somebody who truly knows what theyre speaking about on the internet. You undoubtedly know the right way to convey an issue to mild and make it important. Extra folks have to learn this and perceive this side of the story. I cant imagine youre no more common because you definitely have the gift.
I cherished as much as you will obtain carried out right here. The comic strip is attractive, your authored subject matter stylish. nevertheless, you command get bought an nervousness over that you would like be delivering the following. sick for sure come more in the past again since exactly the same just about a lot frequently within case you shield this hike.
Hmm is anyone else encountering problems with the images on this blog loading? I’m trying to find out if its a problem on my end or if it’s the blog. Any feed-back would be greatly appreciated.
Hi, Neat post. There’s an issue along with your web site in internet explorer, may check this?K IE nonetheless is the marketplace leader and a big part of folks will miss your wonderful writing because of this problem.
I?¦ll right away grab your rss feed as I can not to find your e-mail subscription hyperlink or e-newsletter service. Do you have any? Kindly permit me know so that I could subscribe. Thanks.
I’d perpetually want to be update on new posts on this web site, saved to favorites! .
Hi, I think your site might be having browser compatibility issues. When I look at your website in Safari, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, fantastic blog!
Hi, Neat post. There is an issue together with your website in web explorer, could test this… IE nonetheless is the market chief and a large section of people will miss your excellent writing because of this problem.
Great post. I used to be checking constantly this weblog and I am impressed! Extremely helpful information particularly the final section 🙂 I deal with such info a lot. I was seeking this certain info for a very lengthy time. Thank you and best of luck.
I’m really enjoying the design and layout of your website. It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a developer to create your theme? Outstanding work!
Thank you for another informative site. The place else may I am getting that type of info written in such a perfect means? I have a challenge that I’m simply now running on, and I have been at the look out for such information.
There is noticeably a bundle to know about this. I assume you made certain nice points in features also.
There is visibly a lot to realize about this. I assume you made various good points in features also.
Thank you for sharing with us, I conceive this website genuinely stands out : D.
Hello very cool blog!! Man .. Beautiful .. Wonderful .. I’ll bookmark your website and take the feeds also…I’m happy to find numerous helpful info here within the put up, we want develop extra techniques on this regard, thanks for sharing.
I have been absent for a while, but now I remember why I used to love this blog. Thank you, I’ll try and check back more often. How frequently you update your website?
I have not checked in here for some time since I thought it was getting boring, but the last several posts are good quality so I guess I will add you back to my everyday bloglist. You deserve it my friend 🙂
I got what you mean , thankyou for putting up.Woh I am lucky to find this website through google. “Since the Exodus, freedom has always spoken with a Hebrew accent.” by Heinrich Heine.
This website is my inspiration , very superb design and style and perfect content material.
Very interesting information!Perfect just what I was looking for!
I simply wanted to construct a small word to be able to say thanks to you for those precious hints you are writing here. My long internet look up has at the end been honored with useful suggestions to exchange with my family members. I ‘d admit that many of us website visitors actually are really lucky to dwell in a decent site with so many awesome professionals with insightful guidelines. I feel rather blessed to have seen your entire webpages and look forward to some more pleasurable minutes reading here. Thank you again for a lot of things.
I think other site proprietors should take this site as an model, very clean and great user friendly style and design, let alone the content. You are an expert in this topic!
Hey, you used to write great, but the last several posts have been kinda boring?K I miss your tremendous writings. Past few posts are just a little out of track! come on!
Today, I went to the beachfront with my kids. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She placed the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is completely off topic but I had to tell someone!
excellent post, very informative. I wonder why the other specialists of this sector don’t notice this. You should continue your writing. I am sure, you have a huge readers’ base already!
Just wish to say your article is as astonishing. The clearness in your post is just spectacular and i could assume you’re an expert on this subject. Well with your permission let me to grab your RSS feed to keep up to date with forthcoming post. Thanks a million and please carry on the gratifying work.
Hiya, I am really glad I’ve found this information. Today bloggers publish only about gossips and net and this is really frustrating. A good blog with exciting content, that is what I need. Thanks for keeping this site, I will be visiting it. Do you do newsletters? Can not find it.
Hey there are using WordPress for your blog platform? I’m new to the blog world but I’m trying to get started and create my own. Do you need any coding expertise to make your own blog? Any help would be greatly appreciated!
I carry on listening to the news bulletin talk about getting free online grant applications so I have been looking around for the top site to get one. Could you advise me please, where could i acquire some?
I like this web site its a master peace ! Glad I noticed this on google .
Hello, Neat post. There is an issue together with your website in internet explorer, might check this?K IE nonetheless is the marketplace leader and a huge component of people will leave out your excellent writing because of this problem.
Hi , I do believe this is an excellent blog. I stumbled upon it on Yahoo , i will come back once again. Money and freedom is the best way to change, may you be rich and help other people.
Thanks , I’ve recently been looking for info about this subject for ages and yours is the greatest I’ve discovered till now. But, what about the bottom line? Are you sure about the source?
I like your writing style genuinely enjoying this website .
Deference to post author, some superb entropy.
You really make it seem so easy with your presentation but I find this topic to be actually something that I think I would never understand. It seems too complex and extremely broad for me. I’m looking forward for your next post, I will try to get the hang of it!
You made some first rate points there. I looked on the internet for the difficulty and located most individuals will go together with together with your website.
I am glad to be one of several visitants on this outstanding site (:, regards for putting up.
Hi there would you mind sharing which blog platform you’re working with? I’m looking to start my own blog soon but I’m having a hard time deciding between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design seems different then most blogs and I’m looking for something unique. P.S My apologies for getting off-topic but I had to ask!