• Posts tagged : marketing strategy

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Social Media

Introduction to Media Planning

John DOZ

If your recent online marketing campaigns are leaving much to be desired, the chances are high that you might not be leveraging the concept of media planning to its fullest extent. Virtual advertising has advanced in leaps and bounds, so...

Search Engines

How to Integrate a PPC Campaign Together with a Targeted SEO Strategy

John DOZ

When should you use a targeted PPC campaign and how does SEO fit into the equation? This is arguably one of the most important questions that needs to be addressed if you hope to leverage the full power of your...

Marketing Resources

7 Reasons Branding Is More Important Than Ever

John DOZ

It’s easy to answer the question, which reasons make branding more important than ever? Just think about the last three products you bought. Are they branded? Did the brand influence your purchasing decision even a little bit? Well, there you...

Search Engines

7 UX Principles To Apply To Your SEO Strategy

John DOZ

When talking about user experience, beginner web designers tend to focus on what’s happening on a particular web page. While this is a crucial element that should be optimized, UX strategies should focus on other things, such as your email...

Marketing Resources

The Science behind Writing a Winning First B2B Message

John DOZ

Establishing a presence in a B2B market can be difficult. Especially without the right content marketing strategy to back your efforts up. Whether you have a network of B2B associates or are looking for ways to kick-start that network, the...

Content & Blogging

7 Popular Content Marketing Trends That Will Dominate In 2019

John DOZ

Every year, the main goal of marketers is to improve and build off of the current trends. As a result, we see updates and grand changes in video content, augmented reality, influencer marketing – as well as dozens of new...

Content & Blogging

How to Research and Plan Your Blog Content for a Year

John DOZ

2018 is coming slowly to its end and it means that it’s time to not only summarize the results your blog has achieved during this year, but also to start planning and researching content for the next year. Creating content...

Marketing Resources

5 Most Common Mistakes When Creating Your Marketing Plan

John DOZ

Of course you have a marketing plan! Every serious business has one, right? But is your marketing plan good enough to yield huge results? It’s not easy to answer that question. If you’re not experienced in small business marketing, you...

Content & Blogging, Marketing Resources

Content Marketing: The Death or Evolution?

John DOZ

Content creation is a powerful marketing strategy and the most efficient way to raise awareness, generate leads, and drive conversion. After all, numerous reports reveal that content marketing costs 62% less than traditional marketing and generates about three times as...

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