• Posts by Lina

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Social Media

4 Reasons Twitter Is The Right Place for Your Career

Lina Albin-Azar

Do you remember, back in 2017, when Twitter decided to double its number of characters? If you followed the trends at the time, you probably noticed that, in a year, the length of tweets did not increase. On the contrary,...

Tech & Startups

Tesla Model 3: 6 Keys For a Winning Marketing Strategy Part 2

Lina Albin-Azar

Welcome back!  Last week we talked about the first three digital marketing lessons your business can take away from Tesla’s Model 3 engine. Today, we are ending this topic with the last three lessons. Ready? Let’s go! Lesson 3.bis –...

Tech & Startups

Tesla Model 3: 6 Keys For a Winning Marketing Strategy Part 1

Lina Albin-Azar

Last Monday, Tesla passed the $1 trillion stock bar. With the launch of the Tesla Model 3 at the beginning of the year, and the rumor of Hertz’ huge order of 100.000 cars last week, the stock market drove itself...

Marketing Resources

From Kanye to Ye : 5 Signs Your Business Needs a New Identity

Lina Albin-Azar

Last week Kanye West changed his name to Ye. Not only was Ye his surname, but also his 2018 album title. The music celebrity is currently divorcing his wife Kim Kardashian. Although he does invoke the religious influence of his...

Social Media

4 Golden Rules for Social Media Content Strategy

Lina Albin-Azar

As I explained in my previous post “Why Social Media Matters to Your Business”, social networks matter. However, with the dozens of possibilities, it can be hard at times to select the right Social Media Content Strategy for your business,...

Marketing Resources

Working Smart: 4 Steps Towards Productivity

Lina Albin-Azar

As I have been busy with Varanida lately, I am still finishing up the social media articles. Meanwhile, today, I would like to talk about productivity. Many people mistake being busy with productivity. I would like to make it clear...

Social Media

Why Social Media Matters to Your Business

Lina Albin-Azar

Marketing your business does not require specific skills. All it really takes is to know each aspect and feature of your product/service and… to know the game. Presently, social media is the main vector through which you can market your business....

Content & Blogging

The Writer’s Block and What I Did About It

Lina Albin-Azar

Do you know the blank page syndrome? or as Wikipedia calls it, the writer’s block? It is that stare in front of your bear page. It is that pen trembling in your hands or your fingers paralyzed on your keyboard. It...

Marketing Resources

How to Reinforce Your Company’s Culture – Part Two

Lina Albin-Azar

Define what company culture is Not all organizations are the same. No matter how fun and attractive Zappos’ company culture may seem to be, it would not suit certain people, certain organizations, or certain industries. Do not forget that the...

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