• Posts by Lina

Marketing Platform

Content & Blogging, KAT's Weekly HACKS, Social Media

4 Golden Rules for Social Media Content Strategy

Lina Albin-Azar

As I explained in my previous post “Why Social Media Matters to Your Business”, social networks matter. However, with the dozens of possibilities, it can be hard at times to select the right Social Media Content Strategy for your business,...

KAT's Weekly HACKS, Productivity, Self-Improvement

Working Smart: 4 Steps Towards Productivity

Lina Albin-Azar

As I have been busy with Varanida lately, I am still finishing up the social media articles. Meanwhile, today, I would like to talk about productivity. Many people mistake being busy with productivity.   I would like to make it...

KAT's Weekly HACKS, Social Media

Why Social Media Matters to Your Business

Lina Albin-Azar

Marketing your business does not require specific skills. All it really takes is to know each aspect and feature of your product/service and… to know the game. Presently, social media is the main vector through which you can market your business....

KAT's Weekly HACKS

The Writer’s Block and What I Did About It

Lina Albin-Azar

Do you know the blank page syndrome? or as Wikipedia calls it, the writer’s block? It is that stare in front of your bear page. It is that pen trembling in your hands or your fingers paralyzed on your keyboard. It...

Marketing Resources

How to Reinforce Your Company’s Culture – Part Two

Lina Albin-Azar

Define what company culture is Not all organizations are the same. No matter how fun and attractive Zappos’ company culture may seem to be, it would not suit certain people, certain organizations, or certain industries. Do not forget that the...

Marketing Resources

How to Reinforce Your Company’s Culture – Part One

Lina Albin-Azar

Why You Should Develop Your Company’s Culture In the past article Famous Brands: Here Is Why People Love Them, we saw that what made successful brands successful was mainly their ability to ‘connect’ with their customers. However, before ‘connecting’ with...

Tech & Startups

How to Make Up for Startup Failure?

Lina Albin-Azar

If start-ups and freelance are seen as chilled-type professions, workers in the field can undoubtedly say and prove otherwise. Although this video shows a startup’s daily life in a humorous way, there are times where the situation becomes tough. Indeed, startups do have...

Search Engines

How to Reach SEO Success in 8 Simple Stages

Lina Albin-Azar

The big question comes up every time: how can I improve my SEO? Indeed, Search Engine Optimization has made a lot of noise on the web over the past years. Make your content reachable, make your website accessible, use referrals, make sure users...

Tech & Startups

3 Things That Make Snapchat Different, Great, and Amazing

Lina Albin-Azar

  Anji came to me one morning, and from his 1-foot taller, 10-years older asked me what I was thinking of Snapchat. My eyes opened wide, and I instantly started to gather up the memories I had related to this...

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