Last week Kanye West changed his name to Ye. Not only was Ye his surname, but also his 2018 album title. The music celebrity is currently divorcing his wife Kim Kardashian. Although he does invoke the religious influence of his name change, the fact is there seems to be a need for him not only to turn the page but to rip it off — and that’s okay.
Businesses too, go through transitions. It is merely a part of life. Sometimes, brushing everything off and starting new shows resilience.
In this article, we’ll talk about business identity and signs your business might – like Kanye West – require a new one.
Sign 1 – You underwent a car accident
The first sign your business needs a new identity is it has undergone tough times.
On the 23rd of October 2002, Kanye West survived a traumatizing car accident. His jaw got fractured in three different spots, and he struggled to recover from it. So he was advised to go to Pain Control Clinic in QC Kinetix (Charleston) for his fast recovery and proper medication. After only 2 weeks however, he decided to record a song. Yes, that one : Through the Wire. He even says in the lyrics:
“I really apologize for everything right now If it’s unclear at all, man They got my mouth wired shut For like… I dunno, the doctor said like six weeks”
Kanye West placed that song as the first of his first solo album The College Dropout.
Now, as a business, what can you take-away?
Your business might have suffered hard times (downglows, scandals…) and not only do you need to lift that spirit up, you must also reassure your customers and investors by giving out a confident image.
Kanye West almost died from this accident. However, instead of patiently waiting to recover, and starting recording his first album later on, he jumped on the bandwagon and used this trauma to share his unique perspective.
Thus: do not wait for the media or your customers to make up their own opinion about you. Show them the light in which you want to be seen.
Concretely, this means diving right in through the scandal: take a stand, share an opinion, show resilience. When somebody gives a hit to your business identity, stating you are not who you say you are because you cannot or did not do what was expected of you, show them it is merely the opposite. Show that despite whatever situation is facing you, you have the means and the will to outsmart it and turn it to your advantage.
Sign 2 – You were accused of plagiarism
The second sign your business might require an update in its identity is your business identity is not clearly defined or, worse, it is too similar to that of your competitors.
In 2011, Kanye West was accused of plagiarising the movie Enter the World in his video clip All the Lights. One could argue the video clip itself is pretty unique. The typography, the design, and the final output, quite extravagant, suit the music perfectly. Yet, he was accused of plagiarism due to the first sequence.
Undergoing scandals such as a plagiarism case would, itself, require a restructuring of your business identity (as we saw in sign 1). However, merely noticing your business does not really differentiate itself in terms of identity from the competition in your field, can be a game changer.
Business identity is not just a marketing terminology made up to sound smart in conferences. It is the sine qua non condition to success. Consciously or unconsciously, your customers will associate your business with a certain feeling or opinion. If you do not find a way to make a difference in terms of communication and, more largely, in terms of identity, your business will soon be replaced or, in the best case, stick to its achievements.
When your business identity is too close to that of another business, it might be time to start reshaping it.
Sign 3 – Your last album is darker than the previous ones
The third sign your business needs a shift in its identity is when it has been taken for granted by its customers.
In 2013, Kanye West released a surprising album: Yeezus. The album reflected a complete change in the artist’s perspective, as it was much darker than the previous ones. Kanye West managed to shock everyone with a mix of genres going from punk to hip hop along with new wave vibes.
At the time, Kanye West was already pretty popular. Yet he was taken for granted by his public. Offering a new identity – or at least a new side to his yet established identity, enabled him to grow his fanbase and place himself even higher socially and artistically.
When your business identity is taken for granted by your customers, you observe that even though your customer base doesn’t reduce, it doesn’t grow either. This is when you must reaffirm your business identity by showing a certain form of novelty.
You must demonstrate that your business is able to renew itself and appeal to a larger customer base. In this situation, you do not have to completely reshape your whole business identity. However a few changes or specifications would be welcomed.
They can be as small as a shift in the tone of your voice on social networks or as big as a redesign of your website.
Sign 4 – Your future name was already announced
The fourth sign is maybe the most straightforward. Does your business have an identity? No? Then get it one.
Kanye West released in 2018 the album that would, three years later, share his only name. Fans, friends, colleagues and family already knew Kanye West as Ye. However, the world only knew Ye as Kanye West.
The analogy I am making here is the following: you might know who your business is. You might even have a pretty clear idea of what it is not. However, what you have in your head is not necessarily what shows through from an external perspective.
Thus, if your business doesn’t have a clear identity yet, then you must give it one. You can test the feelings and opinions you trigger by asking your customer base, clients or even strangers about it. Ask them what your logo or your social media posts inspire them, how they make them feel, and would they enjoy following this type of content (if they’re strangers) or if they do (if they are customers).
If you find your business lacks a clear and set identity, you must start rethinking your strategy. In order to shape an identity, you must give your business a personality. Think about it: if they were a person, how would they talk, react and share their products or services?
There, you have the basis of a working marketing strategy.
Sign 5 – You changed perspective on life
The last sign your business needs a new identity is because you are no longer the business you used to be.
After several shifts, Kanye West released in 2019 the album Jesus is King. This album marks a consequent change. Contrary to the mix of genres we saw in Yeezus, Jesus is King is a full gospel album, which is by the way, more congruent with his new identity as Ye.
If your website, products, services, or anything consequent have been changed in your strategy and have had a severe impact on your business, you must change your business identity. Regardless how big or how small the changes were, if they had an impact on your business identity, you must redefine it.
Change is scary, but when you decide to take the leap, you must go through with it. In this case, it means adapting your business identity in order for it to be a better fit for your business and communication strategy.
Conclusion
Kanye West’s life until now has been a huge battle within himself to define his identity. Since the artist struggles with bipolar disorder and must also bear the downsides of notoriety that go along with his career, he has had to change his public identity several times. Today, he has come to a compromise by adopting as a legal name his surname Ye.
Whether you know and like Kanye West or not, some business insights arose from his own way of managing his business which is his identity itself. Thus, you can use the artist’s highs and lows to decide whether or not you too should shorten your business name from Kanye to Ye.
Who knows, maybe DOZ.COM is also undergoing this tough process…
105 Comments
Finding a trusted source of online sports betting in the Philippines takes a lot of work!!! Want to know more about the site? visit here —>> Okbet Online Sportsbook
Thanks , I’ve just been looking for information about this subject for ages and yours is the best I’ve discovered so far. But, what about the bottom line? Are you sure about the source?
I have been absent for some time, but now I remember why I used to love this website. Thank you, I will try and check back more often. How frequently you update your site?
I have read a few good stuff here. Certainly worth bookmarking for revisiting. I surprise how much effort you put to create such a wonderful informative web site.
Recognizing the signs that your business needs a new identity is crucial for staying relevant and competitive. If your brand is experiencing a decline in customer engagement, struggling to differentiate itself from competitors, or no longer resonating with your target audience, it might be time to consider rebranding. Embracing a fresh identity can breathe new life into your business, attract new customers, and position you for long-term growth and success. Hangease: What Happened After Shark Tank – SharkTankWiki
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.
You could certainly see your skills in the paintings you write. The world hopes for even more passionate writers such as you who are not afraid to say how they believe. Always go after your heart.
Right now it seems like WordPress is the top blogging platform out there right now. (from what I’ve read) Is that what you’re using on your blog?
I do like the way you have presented this specific challenge plus it does offer me a lot of fodder for thought. However, coming from what I have witnessed, I just wish as other opinions stack on that individuals stay on point and not embark on a tirade of some other news of the day. All the same, thank you for this outstanding piece and whilst I do not necessarily agree with the idea in totality, I value your viewpoint.
I’m really enjoying the theme/design of your site. Do you ever run into any web browser compatibility issues? A couple of my blog audience have complained about my website not operating correctly in Explorer but looks great in Safari. Do you have any ideas to help fix this problem?
Fantastic goods from you, man. I’ve understand your stuff previous to and you’re just too great. I really like what you’ve acquired here, really like what you are saying and the way in which you say it. You make it enjoyable and you still care for to keep it sensible. I can not wait to read far more from you. This is really a great web site.
Keep working ,fantastic job!
When I originally commented I clicked the -Notify me when new comments are added- checkbox and now each time a comment is added I get four emails with the same comment. Is there any way you can remove me from that service? Thanks!
I have not checked in here for some time since I thought it was getting boring, but the last several posts are great quality so I guess I will add you back to my everyday bloglist. You deserve it my friend 🙂
whoah this blog is magnificent i like studying your posts. Keep up the great work! You realize, a lot of individuals are hunting around for this information, you can aid them greatly.
Thanks for sharing superb informations. Your web site is so cool. I am impressed by the details that you have on this web site. It reveals how nicely you understand this subject. Bookmarked this web page, will come back for more articles. You, my pal, ROCK! I found just the info I already searched everywhere and just couldn’t come across. What an ideal site.
Its such as you learn my mind! You seem to understand a lot about this, like you wrote the e book in it or something. I believe that you can do with a few p.c. to force the message house a bit, but other than that, this is great blog. An excellent read. I will definitely be back.
Some truly choice blog posts on this web site, saved to bookmarks.
Loving the information on this internet site, you have done great job on the articles.
I like the efforts you have put in this, thanks for all the great content.
Hey there just wanted to give you a quick heads up and let you know a few of the images aren’t loading properly. I’m not sure why but I think its a linking issue. I’ve tried it in two different internet browsers and both show the same results.
Hi there, You have performed a great job. I will definitely digg it and in my view recommend to my friends. I am sure they will be benefited from this web site.
It is perfect time to make some plans for the future and it’s time to be happy. I’ve read this post and if I could I want to suggest you some interesting things or suggestions. Perhaps you can write next articles referring to this article. I want to read more things about it!
I’d constantly want to be update on new content on this web site, bookmarked! .
Wohh precisely what I was looking for, regards for putting up.
I have been exploring for a little bit for any high quality articles or blog posts on this kind of area . Exploring in Yahoo I at last stumbled upon this site. Reading this information So i am happy to convey that I have a very good uncanny feeling I discovered exactly what I needed. I most certainly will make certain to do not forget this site and give it a look on a constant basis.
Very interesting info !Perfect just what I was searching for! “To see what is right, and not to do it, is want of courage or of principle.” by Lisa Alther.
Regards for helping out, superb info .
I’m really impressed with your writing skills and also with the layout on your weblog. Is this a paid theme or did you customize it yourself? Either way keep up the nice quality writing, it is rare to see a great blog like this one these days..
Some really nice and useful info on this web site, besides I think the design has got superb features.
Great post. I am facing a couple of these problems.
Very great post. I simply stumbled upon your blog and wanted to say that I have really loved surfing around your weblog posts. After all I’ll be subscribing to your feed and I’m hoping you write again soon!
Howdy, i read your blog from time to time and i own a similar one and i was just curious if you get a lot of spam responses? If so how do you prevent it, any plugin or anything you can recommend? I get so much lately it’s driving me mad so any support is very much appreciated.
With havin so much written content do you ever run into any problems of plagorism or copyright violation? My website has a lot of unique content I’ve either written myself or outsourced but it appears a lot of it is popping it up all over the web without my permission. Do you know any techniques to help prevent content from being stolen? I’d truly appreciate it.
Good info. Lucky me I reach on your website by accident, I bookmarked it.
I like this post, enjoyed this one thanks for putting up.
Just wanna comment on few general things, The website design and style is perfect, the content material is real great. “We can only learn to love by loving.” by Iris Murdoch.
There is perceptibly a bundle to identify about this. I think you made various nice points in features also.
I have been checking out a few of your posts and i must say clever stuff. I will definitely bookmark your website.
Hey very cool blog!! Guy .. Beautiful .. Wonderful .. I will bookmark your web site and take the feeds additionally…I am happy to search out numerous helpful info right here within the submit, we want develop extra techniques in this regard, thanks for sharing.
This site is mostly a walk-by way of for all the data you needed about this and didn’t know who to ask. Glimpse here, and also you’ll definitely discover it.
Thanks for another great post. Where else could anyone get that kind of info in such a perfect way of writing? I have a presentation next week, and I am on the look for such information.
It’s hard to find knowledgeable people on this topic, but you sound like you know what you’re talking about! Thanks
I got what you intend,bookmarked, very nice web site.
Useful info. Fortunate me I discovered your website by chance, and I am stunned why this accident didn’t happened in advance! I bookmarked it.
I have been browsing on-line more than 3 hours nowadays, but I never discovered any interesting article like yours. It’s beautiful value enough for me. In my opinion, if all site owners and bloggers made good content as you did, the web will probably be much more helpful than ever before.
Hmm it looks like your site ate my first comment (it was extremely long) so I guess I’ll just sum it up what I had written and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog blogger but I’m still new to everything. Do you have any tips and hints for first-time blog writers? I’d genuinely appreciate it.
Thank you for the good writeup. It in fact was a amusement account it. Look advanced to more added agreeable from you! However, how could we communicate?
whoah this blog is wonderful i love reading your posts. Keep up the good work! You know, a lot of people are searching around for this information, you can help them greatly.
Some truly excellent info , Gladiola I noticed this. “No men can be lords of our faith, though they may be helpers of our joy.” by John Owen.
Thanks for helping out, excellent info. “The health of nations is more important than the wealth of nations.” by Will Durant.
Hello, you used to write wonderful, but the last several posts have been kinda boringK I miss your super writings. Past few posts are just a little out of track! come on!
Hiya, I am really glad I’ve found this info. Today bloggers publish just about gossips and internet and this is really annoying. A good website with interesting content, this is what I need. Thanks for keeping this website, I’ll be visiting it. Do you do newsletters? Can’t find it.
Sweet website , super design, really clean and use genial.
Hello my loved one! I wish to say that this post is awesome, nice written and come with approximately all vital infos. I would like to see extra posts like this .
I got what you mean , thankyou for posting.Woh I am thankful to find this website through google.
It?¦s actually a great and useful piece of information. I?¦m glad that you simply shared this helpful info with us. Please stay us up to date like this. Thank you for sharing.
magnificent post, very informative. I wonder why the other specialists of this sector don’t notice this. You should continue your writing. I am confident, you have a huge readers’ base already!
Whoa! This blog looks exactly like my old one! It’s on a entirely different subject but it has pretty much the same layout and design. Outstanding choice of colors!
You should take part in a contest for one of the best blogs on the web. I will recommend this site!
I not to mention my pals were found to be reviewing the good guides from the blog and then the sudden I had a horrible feeling I never expressed respect to the blog owner for those strategies. Those young boys happened to be totally passionate to read through all of them and have in effect truly been taking pleasure in them. Thank you for being so kind and then for picking this kind of high-quality guides millions of individuals are really wanting to discover. Our own honest apologies for not expressing gratitude to you earlier.
Good day! Do you use Twitter? I’d like to follow you if that would be ok. I’m absolutely enjoying your blog and look forward to new updates.
There is noticeably a bundle to know about this. I assume you made certain nice factors in features also.
It’s really a great and helpful piece of info. I’m glad that you shared this useful information with us. Please stay us informed like this. Thanks for sharing.
I got what you intend, regards for putting up.Woh I am lucky to find this website through google.
I conceive you have noted some very interesting details , regards for the post.
whoah this blog is wonderful i love reading your articles. Keep up the good work! You know, many people are searching around for this info, you can aid them greatly.
Perfectly composed content material, Really enjoyed reading through.
It’s the best time to make a few plans for the longer term and it’s time to be happy. I have learn this post and if I may just I want to recommend you some interesting issues or tips. Perhaps you could write subsequent articles referring to this article. I wish to learn even more things about it!
I’ve learn some excellent stuff here. Certainly worth bookmarking for revisiting. I surprise how much attempt you put to make any such great informative site.
of course like your website however you have to check the spelling on several of your posts. Several of them are rife with spelling issues and I find it very troublesome to inform the truth however I?¦ll certainly come back again.
What i do not understood is actually how you are no longer really a lot more neatly-preferred than you might be now. You are very intelligent. You realize therefore considerably on the subject of this matter, made me in my opinion imagine it from a lot of numerous angles. Its like women and men are not fascinated until it is one thing to do with Woman gaga! Your individual stuffs excellent. All the time handle it up!
When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get four emails with the same comment. Is there any way you can remove people from that service? Thank you!
I together with my guys were found to be examining the nice helpful hints found on your web blog while at once came up with a horrible suspicion I had not expressed respect to the blog owner for those techniques. All of the young boys had been consequently happy to study all of them and already have really been loving those things. I appreciate you for really being really helpful as well as for choosing some good themes millions of individuals are really desperate to discover. Our honest apologies for not expressing appreciation to earlier.
Thanks for helping out, great info .
Wonderful site. Plenty of useful information here. I’m sending it to several friends ans also sharing in delicious. And of course, thank you for your effort!
You really make it seem so easy with your presentation but I find this topic to be really something which I think I would never understand. It seems too complex and extremely broad for me. I am looking forward for your next post, I’ll try to get the hang of it!
There are some attention-grabbing time limits on this article however I don’t know if I see all of them middle to heart. There is some validity however I’ll take maintain opinion till I look into it further. Good article , thanks and we would like extra! Added to FeedBurner as properly
Football is a competitive game where athletes create art on the pitch!!! Want to know more about the site? visit here —>> Online Football Betting in the Philippines
I am very interested in the information contained in this post. The information contained in this post inspired me to generate research ideas.
Lokasi UMJ
I like what you guys are up too. Such smart work and reporting! Carry on the superb works guys I have incorporated you guys to my blogroll. I think it’ll improve the value of my web site :).
You can definitely see your enthusiasm within the paintings you write. The world hopes for even more passionate writers such as you who are not afraid to say how they believe. Always follow your heart.
I wanted to send you the very little word to finally thank you the moment again for these magnificent principles you’ve shared on this site. This has been really unbelievably generous with people like you to grant unreservedly exactly what a number of people could possibly have distributed as an e-book in order to make some money for themselves, specifically seeing that you might well have tried it in the event you wanted. Those advice additionally acted like a good way to be certain that some people have similar fervor much like mine to find out a whole lot more in regard to this condition. I’m certain there are numerous more enjoyable occasions ahead for individuals that browse through your website.
Wonderful work! This is the type of information that should be shared around the web. Shame on Google for not positioning this post higher! Come on over and visit my web site . Thanks =)
I like this weblog its a master peace ! Glad I detected this on google .
I’ve been browsing online more than 3 hours these days, but I never found any interesting article like yours. It is beautiful value sufficient for me. In my opinion, if all webmasters and bloggers made excellent content as you probably did, the net will probably be much more useful than ever before.
I’d must check with you here. Which is not something I often do! I take pleasure in reading a submit that will make individuals think. Additionally, thanks for permitting me to remark!
Very interesting info!Perfect just what I was looking for!
Hi there, I found your website via Google while searching for a related topic, your web site came up, it looks great. I have bookmarked it in my google bookmarks.
Have you ever thought about including a little bit more than just your articles? I mean, what you say is important and everything. However think about if you added some great visuals or videos to give your posts more, “pop”! Your content is excellent but with pics and video clips, this blog could definitely be one of the very best in its niche. Amazing blog!
Wow! Thank you! I continually wanted to write on my site something like that. Can I include a part of your post to my site?
It¦s truly a great and useful piece of information. I¦m satisfied that you shared this useful info with us. Please keep us up to date like this. Thanks for sharing.
With havin so much written content do you ever run into any issues of plagorism or copyright infringement? My site has a lot of unique content I’ve either written myself or outsourced but it looks like a lot of it is popping it up all over the internet without my authorization. Do you know any ways to help prevent content from being stolen? I’d truly appreciate it.
I like what you guys are up also. Such smart work and reporting! Keep up the excellent works guys I have incorporated you guys to my blogroll. I think it will improve the value of my site :).
F*ckin¦ remarkable things here. I¦m very happy to peer your article. Thank you a lot and i am looking forward to touch you. Will you please drop me a e-mail?
Hey! This is my first comment here so I just wanted to give a quick shout out and say I really enjoy reading your blog posts. Can you suggest any other blogs/websites/forums that deal with the same subjects? Thank you so much!
Unquestionably imagine that which you said. Your favorite justification appeared to be at the web the easiest factor to take into accout of. I say to you, I definitely get annoyed even as other people consider concerns that they plainly do not recognise about. You controlled to hit the nail upon the highest as well as outlined out the entire thing without having side effect , folks can take a signal. Will likely be again to get more. Thank you
I?¦m now not positive where you are getting your info, but good topic. I needs to spend a while learning more or working out more. Thank you for excellent info I used to be on the lookout for this information for my mission.
I was suggested this web site by my cousin. I am not sure whether this post is written by him as no one else know such detailed about my difficulty. You are incredible! Thanks!
Great post. I am facing a couple of these problems.
Good day very nice web site!! Guy .. Excellent .. Superb .. I’ll bookmark your website and take the feeds additionally…I am satisfied to search out a lot of helpful information right here within the submit, we’d like develop more strategies in this regard, thanks for sharing. . . . . .
Excellent post. I was checking continuously this blog and I’m impressed! Very useful information specifically the last part 🙂 I care for such info a lot. I was seeking this certain info for a long time. Thank you and best of luck.
After study a few of the blog posts on your website now, and I truly like your way of blogging. I bookmarked it to my bookmark website list and will be checking back soon. Pls check out my web site as well and let me know what you think.
Hey this is somewhat of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding expertise so I wanted to get advice from someone with experience. Any help would be enormously appreciated!
I like this post, enjoyed this one thankyou for putting up.