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Tokio Hotel – How to Reach Success With Good Marketing

Lina Albin-Azar

“Devilish” is the ancient name of the Tokio Hotel rock music group. Launched in 2001 when the leader Bill Kaulitz was only 12. The group saw a impressive increase since 2005 with its name change, and the first records of original songs. Since...

Videos, Ebooks, Infographics

[Infographic] Rock Your Back-to-School Sales and Marketing

Lina Albin-Azar

Good news: the second biggest retail holidays are there. Okay, it is good, but it is not news. However, maybe you didn’t know about the $828 billion estimation for its 2016 customer expenses? I guess I taught you something. Anyways,...

Marketing Resources

How to Make Your Business Go Global – K-Pop Inspiration

Lina Albin-Azar

Do you know anything about G-Dragon? Ji-Young Kwon? No? And BIGBANG? Not the theory. Not the show. The music group. Okay, and K-Pop? Sounds familiar? No? Anyways, unless you have teenagers, or girl friends that love Asian culture, it is...

Marketing Resources

5 Reasons People Love Robin Williams and What It Teaches Your Business

Lina Albin-Azar

Two years ago today a beloved man in the entertainment industry died: Robin Williams. Although this 63 year-old man was loved and admired by pretty much everyone, he still couldn’t stand his Parkinson’s disease and his persistent depression, which drove him to commit...

Marketing Resources

Pokémon Go – Marketing for Small Businesses

Lina Albin-Azar

This article was co-written by Dylan Kissane. He is a thought leadership manager at The CoSMo Company. Feel free to follow him on Twitter, LinkedIn, Google+, and to check out his blog. Although Nintendo’s shares are experiencing a first fall...

Social Media

Who Won the NBA Social Media Title in 2016? Part Two

Lina Albin-Azar

Last week we brought you the first part of our look at social media and the NBA. We explained the sorts of things that explain why even a team that isn’t the best on the court can dominate the social...

Marketing Resources

How Online Gambling Gets You Hooked and Keeps You Playing

Lina Albin-Azar

If you live in Europe or are a passionate football fan you are probably enjoying the UEFA Euro 2016 Championship that’s been the talk of the continent since the beginning of June. You’ve been following the group stage, are getting...

Videos, Ebooks, Infographics

The Top 10 Commercials from Euro 2016

Lina Albin-Azar

The European football championships known as Euro 2016 is full of awesome games, awesome players, awesome teams, and – yes – awesome commercials. We took a look at the major official sponsors of the football championship and the commercials they...

Social Media

Who Won the NBA Social Media Title in 2016? Part One

Lina Albin-Azar

  The NBA season is over for another year and the Los Angeles Lakers are champs again. What? You thought the Cleveland Cavaliers had won the title? Brought the championship back to Ohio? You could’ve swear that you saw Lebron...

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