Author: Lina Albin-Azar
We all have favorite brands. And who says favorite, says feelings. Positive feelings. Why are the brands surrounding you your favorites? Why, when, at some point, you had to make a choice, did you make these ones? This one? Each brand has it own personality (if we can say so), and a culture around it that is slightly different from that of its competitors. No matter the product actually. No matter the price. Feelings in branding are what matters. You can try to convince me, or anyone about how fabulous Coca-Cola is, and how best it is compared to Pepsi. Some…
TED Talks have been successful since 1990 where technology, entertainment, and design – the fields behind the TED acronym – and many more, like music, philosophy, and science were approached. Since the launch of its free access on the web in 2006, TED has acquired at least a billion views worldwide with over 2,400 available videos, and more than 500 one-on-one interviews altogether. ‘Ideas worth spreading’ is the TED slogan – Are you ready to have a look at some ideas worth spreading in the field of business? 1 – The Best Ted Talk Ever Sold – Morgan Spurlock ‘Embrace Transparency’.…
A lot of customs, beliefs, and traditions are driven by our cultures. Depending on where we live, the time we live in, and the religion we practice, certain habits emerge. As a result, there is a ‘way’ of proposing marriage to a woman that is different in Brazil and India, a means of celebrating a birthday that is different in Japan and the US, and a way to eat in Australia that is different to the way of eating in Morocco. However, sometimes the reason that a tradition emerges has less to do with cultural norms and more to do…
In 2008, Roald Dahl was placed 16th on “The 50 greatest British writers since 1945” list. Indeed, his impressive life not only lead him to be a famous writer, but also a notorious WWII soldier. With over 50 books published in various fields (children books, adults novels, screenplays, etc.) in less than 50 active years, and over 200 million copies sold worldwide, the writer did manage to do a quite great job. Indeed, his productivity is impressive. This charismatic, yet annoying man has taught me life-lessons as a child, but also working tips I am going to share with you today.…
“Devilish” is the ancient name of the Tokio Hotel rock music group. Launched in 2001 when the leader Bill Kaulitz was only 12. The group saw a impressive increase since 2005 with its name change, and the first records of original songs. Since then, the band never saw a strong decrease in popularity. In the way people either love or hate a very notorious person, the public either loved or hated Tokio Hotel. However, as the media mainly wrote positive criticism, the group always managed to keep a strong and reliable audience. People love them, and the fact that they have taken 5…
Good news: the second biggest retail holidays are there. Okay, it is good, but it is not news. However, maybe you didn’t know about the $828 billion estimation for its 2016 customer expenses? I guess I taught you something. Anyways, Back-to-School 2016 is here. And actually, it has been for the past four months. $828 billion is quite a piece (actually about 17.2% of a year’s retail sales) and you might want to get some of it. And if, like some kind of creative parents out there, you are late, have a look at TheShelf’s infographic below. You sure will learn…
Do you know anything about G-Dragon? Ji-Young Kwon? No? And BIGBANG? Not the theory. Not the show. The music group. Okay, and K-Pop? Sounds familiar? No? Anyways, unless you have teenagers, or girl friends that love Asian culture, it is unlikely that you know what I am talking about. However, you would be surprised to learn that thanks to this Korean music genre, Korea’s music industry counted $3.4 billion by half of 2012, and that it has been recognized by the Times as the ‘most profitable South Korean exportation’. Still skeptical? Ask the web if you want: this musical trend…
Two years ago today a beloved man in the entertainment industry died: Robin Williams. Although this 63 year-old man was loved and admired by pretty much everyone, he still couldn’t stand his Parkinson’s disease and his persistent depression, which drove him to commit suicide. Unlike human beings, your business cannot suffer mental, or physical disease; either people love it, or not. Either it works, or it doesn’t. The gifted comic taught the world life lessons thought his acting, and made people love him for it. So, let’s dig into the process, and get out some profound successful business ideas. Here is why Robin…
This article was co-written by Dylan Kissane. He is a thought leadership manager at The CoSMo Company. Feel free to follow him on Twitter, LinkedIn, Google+, and to check out his blog. Although Nintendo’s shares are experiencing a first fall since Pokémon Go’s release on the 6th of July, the app has managed to bring them up by 120% in less than two weeks. We can undoubtedly say that Pokémon has conquered the world a second time with this innovative mobile game. With over 10 million downloads within the first few days, Niantic managed to make the game’s downloads rise…
Last week we brought you the first part of our look at social media and the NBA. We explained the sorts of things that explain why even a team that isn’t the best on the court can dominate the social media boards – if you haven’t read it, check it out now. Today we bring you the second part of our series and this time it is all about you. No, we don’t think you’re likely to make the step-up to the NBA no matter how good your driveway jump-shot is getting. We’re talking today about how you can learn…