• Posts tagged : greener perspective

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How to Use Copywriting to Advertise a Greener Perspective?

John DOZ

As a rule, when the subject of environmental protection is brought up these days, it is usually done through the lens of some event or a social movement. While we have personalities like Greta Thunberg who use the power of...

Marketing Resources

Marketing a Greener Perspective Without Falling Into Greenwashing

Lina Albin-Azar

Marketing a greener perspective can rapidly become a challenge nowadays. Indeed, some companies have been (rightfully) accused of greenwashing their brand. The term ‘greenwashing’ carries along a negative connotation. It stipulates that a non-green business is marketing an eco responsible...

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