• Posts tagged : community management

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Marketing a Greener Perspective Without Falling Into Greenwashing

Lina Albin-Azar

Marketing a greener perspective can rapidly become a challenge nowadays. Indeed, some companies have been (rightfully) accused of greenwashing their brand. The term ‘greenwashing’ carries along a negative connotation. It stipulates that a non-green business is marketing an eco responsible...

Marketing Resources, Social Media

Top 10 Social Media Tools

Cécile R.

After the top bloggers to follow and the top online marketing influencers tips, we decided to continue our “top series” with the top 10 social media tools we recommend. See what tools we suggest to analyze your Google + data,...

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