Author: John DOZ
There are few things as powerful as word of mouth, and for that reason alone, you should strive to foster brand loyalty among your customers. Not only can this improve your chances of referrals and positive reviews, but it also ultimately raises the bottom line. Of course, creating a legion of loyal followers is no easy feat, but it is possible – especially if you employ good content marketing strategies. Add value for consumers The first thing that must be done to gain loyal consumers and improve your brand loyalty is to provide them with something of value. This doesn’t…
We’re inching closer to the midpoint of 2014, and that means it’s time to reassess some content marketing practices. While there will certainly be changes – and likely some unexpected twists – on the horizon, there are also a few trends that may have staying power. Here are five digital trends that may continue reaping rewards through 2014: 1. Google Authors Content marketing is taking over many aspects of the Internet, but consumers still want quality information, regardless of the keywords and links we deem to be so important. As a result, the focus should always be on providing content…
No matter what is going on in the world of content marketing or beyond, you want your website to remain a valuable source of information and products. One of the best ways to do this is to establish credibility with readers, users and customers. Everyone who comes across your website, blog, social media page or any other online presence is a potential consumer, and it’s up to you to earn their trust. The only way you can do this is by demonstrating your knowledge and expertise in the field, but this isn’t always easy to accomplish online. Create a cohesive brand…
Whether you are a beginner or already mastering online marketing, you’re probably looking to enrich your knowledge. If you don’t know them already, here are some valuable influencers you should look up. We are featuring 7 bloggers in this article, enough to keep you busy reading for this coming week. Seth Godin is the founder of Squidoo.com, a powerful online publishing platform and a marketing strategist notably known for his books ( all are must read: ‘Purple Cow’, ‘All Marketers are Liars’, ‘Permission Marketing’, ‘Tribes’ etc.). More than that, Seth is a famous online marketing influencer who shares his expertise…
The online competition is growing stronger and keeping up with old trends won’t be enough for 2014. It’s now time to get ahead of your competitors by anticipating the coming up SEO trends! A picture is worth a thousand words Pinterest, Instagram, Snapchat: 2014 is all about helping your content stand out with great pictures. Get your data out on infographics, write richer content by adding pictures to your blog posts, use videos, take advantage of the new Twitter update and add pictures to your tweets, and make sure you keep strengthening your content with relevant alt attribute labels for…
As they say “unity is strength”, that’s why many bloggers do some guest blogging. It’s a good way to improve their blog visibility and develop partnerships. But you should know that hosting guest bloggers is like hosting guest dinner, there are few customs to consider. Guest blogging, what and why? Guest blogging consists in inviting another blogger to write a post on your own blog. It aims at increasing your visibility and give your readers an other point of view or expertise on a specific topic. This infographic form Bigoak shows you what are the 8 benefits of guest…
You’ve got many professional pages in social media, and you think it’s enough to give more visibility to your business website? You’re totally wrong! You forgot to set up your business blog, a must-have for succeeding in your online marketing strategy ! What is a business blog? A business blog is a good way to give news to your community of clients, future clients, suppliers, investors etc. You can use it to introduce a new product, announce a special offers, educate your customer to use your product / service, give news about your market etc. Content on your business…
Creating a new post on your blog is one of the best way to warn search engines that your website is active. This content will also empower your internal linking strategy and improve your rankings. Here are few tips to create the perfect blog post. 9 steps to write a blog post The people at Hubspot explained how to write a blog post in 9 steps : You have to understand your audience. What are their interests? What they look for? You must start by choosing your topic and a catchy title Your intro must be tempting to your audience Use…