Author: John DOZ

Content has evolved beyond blog posts stuffed with keywords. If you want to stick out in today’s competitive environment, you have to produce material that is unique – and that means branching out from the traditional content marketing formats used by businesses. While regularly updating a blog and providing helpful interviews is a great way to build up a readership, you’ll need to try some different formats occasionally. Try one of these three types for your next marketing project: Infographics Companies that have their sights set on going viral need to appeal to more than consumers’ curiosity. It is just…

Everyone wants to think that their content marketing is doing wonders for their company. Whether it’s building up your brand authority or attracting new consumers to your space, the content you’re putting online is intended to enhance your business and its efforts. However, there are times when some kind of online marketing crisis may arise, either due to something you created and posted, negative product feedback from a customer or the work of hackers. Many of these incidents are unavoidable, but you can control how your business reacts to the problem. Just as you formulate a strategy for content marketing,…

All of the best content in the world won’t do a thing for your company if no one is reading it. But how do you reach an audience? The task can seem overwhelming at times, especially with the Internet enabling you to reach consumers in all corners of the world. Even with all of the obstacles, content marketing has proven to be a smart investment for many businesses. Consumers want content You may be asking yourself if content marketing is a worthwhile endeavor for your company. The reasons why this effort is beneficial for your brand go far beyond Google…

In the past, companies that wanted to capitalize on search engine marketing could simply pump out blog posts stuffed with keywords and links. While that type of effort may have been rewarded previously, with today’s Google algorithms, you’re more likely to see your site punished for such behavior. That has necessitated some serious changes in the world of SEO, and content marketing evolved as a result. No longer is it about mindless blog posts – in fact, those companies that are not afraid of embracing online marketing are accomplishing much more than simply moving up the ranks on results pages.…

It sometimes seems as if the Internet today were dominated by viral content. It’s hard to scroll through any type of newsfeed without spotting a shared video or popular list that is making the rounds among the public. This phenomenon can be great for brands, but before you can capitalize on the free publicity, you have to craft the right product. Here are a few tips for creating and promoting your own content when trying to go viral. Manage expectations You may start out expecting your content to become the next big thing on the Internet, but it’s important to…

It’s already been established that social media is just one cog in the giant machine of your marketing efforts. However, sites such as Twitter, Facebook, LinkedIn and Pinterest are good for more than simply making connections with others in your industry – they are also a great way to test the boundaries of your marketing campaigns and enhance all efforts. Because you are likely operating on a budget and with limited resources, consider using social media to find ways to enhance more traditional search engine marketing efforts. Share and test creative content This is a no-brainer: Social media can be…

If you aren’t taking part in social media marketing, then quite frankly you are missing out. According to data from the Pew Research Center, approximately 73 percent of adults use at least one social networking site. This isn’t restricted to just young adults, either. Nearly half of people ages 65 and older have accounts on at least one of the major sites, and the numbers keep increasing as the age groups get younger. Of course, you have to do more than simply set up a social media profile to succeed. Here are two actions you should be applying to your…

Small businesses may not have all of the resources they want to pump into search engine marketing and SEO, but that doesn’t mean they have to be left out in the cold. In fact, these startups or even older, smaller companies can successfully employ this type of content marketing to make an impact on customers. Focus on your brand Before a small business can make its mark on the community, it must first decide what that mark will be. To begin, set attainable goals as well as a timeline for achieving these ends. Then come up with a plan that…

With so many types of content fighting for the spotlight on the Internet, it’s easy to get caught up in the prospect of in-depth pieces, expert interviews, Q&A blogs and more. However, throughout all of the changes in the industry, one form of content marketing has remained extremely effective: lists. These handy catalogs are perfect for any kind of reader, and as such, any website. Lists are one of the few types of content that have remained strong even amongst a sea of changes, and they show no signs of slowing down. Here are three reasons lists matter in content…

In a world where content marking is constantly changing, it’s easy to get swept away with common myths and misconceptions regarding the best practices. You need to stay on top of the truths to dominate the Web, however, so it is essential to sift out the false strategies that only lead to stagnant rankings. Effective game plans will use up-to-date information to influence actions, which means you need to be able to determine the real from the fake. Here are five common myths about content marketing, as well as the truths you should know: Myth #1: Google + followers make…