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Marketing Platform

Social Media

Harness social media data to enhance marketing campaigns

John DOZ

It’s already been established that social media is just one cog in the giant machine of your marketing efforts. However, sites such as Twitter, Facebook, LinkedIn and Pinterest are good for more than simply making connections with others in your...

Social Media

What makes a good social media profile?

John DOZ

If you aren’t taking part in social media marketing, then quite frankly you are missing out. According to data from the Pew Research Center, approximately 73 percent of adults use at least one social networking site. This isn’t restricted to...

Search Engines, Tech & Startups

SEO for startups: 5 things you need to know

John DOZ

Small businesses may not have all of the resources they want to pump into search engine marketing and SEO, but that doesn’t mean they have to be left out in the cold. In fact, these startups or even older, smaller...

Content & Blogging, Marketing Resources

3 reasons lists still matter in content marketing

John DOZ

With so many types of content fighting for the spotlight on the Internet, it’s easy to get caught up in the prospect of in-depth pieces, expert interviews, Q&A blogs and more. However, throughout all of the changes in the industry,...

Content & Blogging

Toppling 5 common content marketing myths

John DOZ

In a world where content marking is constantly changing, it’s easy to get swept away with common myths and misconceptions regarding the best practices. You need to stay on top of the truths to dominate the Web, however, so it...

Content & Blogging, Marketing Resources

Build brand loyalty through content marketing

John DOZ

There are few things as powerful as word of mouth, and for that reason alone, you should strive to foster brand loyalty among your customers. Not only can this improve your chances of referrals and positive reviews, but it also...

Content & Blogging

Content marketing: 5 trends to watch

John DOZ

We’re inching closer to the midpoint of 2014, and that means it’s time to reassess some content marketing practices. While there will certainly be changes – and likely some unexpected twists – on the horizon, there are also a few...

Marketing Resources

Online presence: 5 steps to establishing your credibility

John DOZ

No matter what is going on in the world of content marketing or beyond, you want your website to remain a valuable source of information and products. One of the best ways to do this is to establish credibility with readers,...

Content & Blogging

7 bloggers to follow to become an Online Marketing Expert

John DOZ

Whether you are a beginner or already mastering online marketing, you’re probably looking to enrich your knowledge. If you don’t know them already, here are some valuable influencers you should look up. We are featuring 7 bloggers in this article,...

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