• Posts by John
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Marketing Platform

Social Media

Tips for taking your social media marketing to the next level

John DOZ

By now, successful professionals understand that social media websites like Facebook and Twitter are more than just places to share photos of their latest meal. If you’re not among these individuals then it’s time to take advantage of these popular...

Content & Blogging

Why is your content marketing struggling?

John DOZ

When you first began producing content for an online marketing strategy, you might have had grand plans about how you would instantly shoot to the top of search engine result pages. However, the reality may be drastically different from your...

Content & Blogging, Marketing Resources

Are you prepared for interactive marketing?

John DOZ

Being a content marketing professional means that you always have to look toward the future. Previously, this focus on the unknown has led to some innovative new types of content, and that trend shows no signs of slowing down. As...

Marketing Resources, Videos, Ebooks, Infographics

Incorporate visual elements into your marketing strategy

John DOZ

There’s a reason sites like Pinterest continue to attract users – and why so many companies are having success with the unique visual elements medium. Images are an integral part of any website, but they frequently go overlooked by businesses...

Content & Blogging

Try these content marketing formats this year

John DOZ

Content has evolved beyond blog posts stuffed with keywords. If you want to stick out in today’s competitive environment, you have to produce material that is unique – and that means branching out from the traditional content marketing formats used...

Content & Blogging, Social Media

Online marketing crisis: what you need to know

John DOZ

Everyone wants to think that their content marketing is doing wonders for their company. Whether it’s building up your brand authority or attracting new consumers to your space, the content you’re putting online is intended to enhance your business and...

Content & Blogging

What does your audience want from content marketing?

John DOZ

All of the best content in the world won’t do a thing for your company if no one is reading it. But how do you reach an audience? The task can seem overwhelming at times, especially with the Internet enabling...

Content & Blogging

Content marketing: It’s more than just blog posts

John DOZ

In the past, companies that wanted to capitalize on search engine marketing could simply pump out blog posts stuffed with keywords and links. While that type of effort may have been rewarded previously, with today’s Google algorithms, you’re more likely...

Content & Blogging, Marketing Resources

5 tips for creating viral content

John DOZ

It sometimes seems as if the Internet today were dominated by viral content. It’s hard to scroll through any type of newsfeed without spotting a shared video or popular list that is making the rounds among the public. This phenomenon...

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