Author: John DOZ
Laura Jonson is a creative writer and a social media expert. She works on different projects online with her current focus centered on an essay writing service, AssignmentMasters. She has brought all her knowledge and skills to bear to make it a well-planned and a profitable business while concurrently working to launch her own agency for online promotion and branding. Social bookmarking sites, such as reddit, Digg and StumbleUpon, can really boost the traffic at your website. The best part is that your efforts to get your site bookmarked will yield long-term results, and you’ll keep getting more visitors on a permanent basis. If you’re new to…
This is a guest post by Garrett Gan is the Co-Founder & CEO of Thalamus, the largest research database of advertising vendors in the world. With over 50,000 ad partners and counting, Thalamus houses the most comprehensive dataset of ad partner capabilities, contacts, files, ad specs, network data, and marketer reviews for vendors across the globe. Follow Thalamus on Twitter, connect with them on LinkedIn As marketers, one of the biggest challenges we face today is keeping a close eye on the marketplace without having to dig and sift through mountains of data to find the information we need. Data and information…
Let me throw two content marketing strategies at you: limited access on-site content, and webinars. Know what I’m talking about? If you are shaking your head, don’t panic and keep reading. Believe it or not, you can apply these two strategies that have been proven to be useful time and time again. Best of all, they are ones that any business can implement. It doesn’t matter if you are just starting out or are already established, have a small budget or a large one, or are a one-person shop or an entire team – whatever your situation, you can make…
The following post was contributed by an online marketing expert on DOZ. When you are a solo entrepreneur you are the CEO, the salesperson, the marketer, the accountant, and the secretary. In other words, you are the everything of your company. As a solo entrepreneur it is impossible to compete with bigger companies with respect to the finances or human resources you can bring to bear in your digital marketing. You don’t have the budget to pay for display ads on high-traffic websites nor the time and people to spend time optimizing your search engine rankings. Yet at the same time…
The following post was contributed by Prasanna Bidkar, online marketing expert on DOZ. Digital marketing. The term is almost meaningless in a world where the line between digital and traditional media has blurred to the point where most leading marketers now just use the term “marketing” as their catch-all. Yet even if the line has blurred the very fact that people are increasingly looking at their phones when shopping in stores, sharing websites with friends, and turning to Google before turning a page in a magazine means digital channels demand your attention. You need your marketing kitty to be packed…
Taylor Tomita is a creative writer and musician residing in Boise, Idaho. He loves all aspects of marketing and social media, and spends too much time researching these topics. In his free time you can find him creating music or exploring the town in search of good pizza. Follow him on Twitter! The world of online marketing is constantly changing. Social media, content marketing, and ad re-targeting are all hot topics among online marketers. This has sometimes meant that search engine optimization (SEO) gets pushed to the back burner, or worse, avoided entirely. While a business can stay afloat without actively…
You’ve arrived! Your brand new website is up and running, your world-changing solution is ready to go, and your phone is expected to ring any time now with your first client. Unfortunately, nothing happens. And why? Well, you may have forgotten about the importance of being visible online. Here are a couple of ways you can gain some early visibility online when launching that new site. Take Advantage of Paying for Software It’s almost certain you’ll be using software – SaaS or otherwise – as part of your new venture. Also sure is that the software vendor will have a…
The following post was contributed by Cidji Ortega, online marketing expert on DOZ. At the core of the new media ecology lies the idea of a participatory and user-centered culture, the essential characteristic of Web 2.0. Popularized by Tim O’Reilly in 2004, the expression Web 2.0 symbolizes a new phase in the history of the Internet: its empowerment by active and engaged users. But what are the consequences of Internet user participation for your company? The Good and Bad of User Participation On social media, your stakeholders (customers, partners, etc.) can easily share their opinions and experiences about your company. They…
The following post was contributed by Sam Curcuruto, online marketing expert on DOZ. Are you a robot? The evolution of the CAPTCHA has been remarkable. What began as a garbled series of letters and numbers that you had to somehow decipher to submit a form or query has become more and more advanced, yet simpler at the same time. Now you can answer math problems. Or answer a question. Or correctly click a button. As marketers, we’ve long desired the ability to market to people in simpler, smarter ways. But through all of the advances we’ve made in automation technology, we…
The following post was contributed by Pat Ahern, online marketing expert on DOZ. Shortly after building a client website, I often receive a confused email from the client asking why their website isn’t ranking on the first page of Google search results. I find myself constantly explaining that search engine optimization – a series of tactics used to increase a website’s ranking on search engines – takes time. People often expect that their website will rank on the first page of Google and other search engines from day one, but the reality is that ranking well on search engines takes several…