Let me throw two content marketing strategies at you: limited access on-site content, and webinars.
Know what I’m talking about?
If you are shaking your head, don’t panic and keep reading.
Believe it or not, you can apply these two strategies that have been proven to be useful time and time again. Best of all, they are ones that any business can implement. It doesn’t matter if you are just starting out or are already established, have a small budget or a large one, or are a one-person shop or an entire team – whatever your situation, you can make these strategies work for you.
Limited Access On-Site Content
Why buy the cow when you get the milk for free?
We’ve all heard that saying at some point in our lives. Maybe it was on television or we read it in a book, but whether it was last week or last decade, it still delivers a powerful and straightforward message: don’t give it all away!
Of course, if you are selling a service or a product, you aren’t going to just give it to customers without receiving payment. But you could be giving them so much information that they leave your website without turning into even a warm lead, let alone a client.
Instead of hoping that the visitor will purchase your product or service or even subscribe to your newsletter, offer the visitor a chance to join your mailing list. In a regular newsletter include valuable articles, infographics, blogs, or other information from your website, about your industry, product, or service, and anything else that would be both relevant and valuable to your visitors.
Tease a potential lead by letting them read or see part of the information, and then ask them to enter their email to see the rest. Sure, some will get annoyed and decide it’s not worth giving you their email address, but many will go ahead and fill it in because you intrigued them enough to want to read more.
A few seconds later and after a single quick click you’ll have a warm lead and your visitor will have access to the information they need.
Webinars are an increasingly popular marketing tool. You will see them being offered by many different online businesses across different domains, and this is because they work.
To use webinars effectively you need to make your webinars valuable for the people attending. That means you might choose to offer a “how-to” session related to your product or service that puts you in front of your viewers explaining tips and tricks that they will find useful.
Some examples to give you an idea of what works include powerful secrets to grow your email list, top social media tips for winning customers, and how to generate quality leads for a business.
Your webinar needs to be something that your potential customers are interested in so they sign up, attend, and enjoy it enough to be available for a follow-up contact. You also want to structure it in a way so that it offers some information, but not so much information that it leads the participant to conclude they don’t need anything else from you and your business. When done the right way, you will provide tons of value for your webinar participants while convincing them there is plenty more should they engage more deeply with your business.
Both limited access on-site content and webinars offer opportunities for a savvy business person to boost their content marketing efforts, engage more deeply with website visitors, clients, and customers, and build their email lists in a way that will pay off for the business in the long term.
Do you have a favorite webinar? Who is killing it when it comes to content marketing? Let us know in comments below or on Twitter!