• Posts by John
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Marketing Platform

Marketing Resources

How to market a commodity – No really!

John DOZ

This post is a contribution by Philip Dawsey, Product Marketing Manager at SunEdison.   Many companies sell something that could be considered a widget, or very close to it. No one likes to admit this, but it’s true. I’ve worked in...

Marketing Resources, Tech & Startups

6 Marketing Books I Wish I’d Read 5 Years Ago

John DOZ

This post is a contribution by Adam Metz, V.P. of Business Development, PandaDoc, author of The Social Customer and Lean Startup For Sales.   Hindsight is 20-20, right? Well, it is in marketing, at least. There are definitely a handful of marketing books...

Social Media

Social media: the new customer service

John DOZ

What are you doing when you have a problem with a product? A few years ago, your first reflex would be to call the hotline. Now, people go online to find a solution. What are the opportunities for companies? Is the...

Analytics & Metrics, Marketing Resources

Top 5 Benefits of Using an Online Marketing Campaign

John DOZ

The following post was contributed by Meghan Mabey, online marketing expert on DOZ. By developing an online marketing campaign to promote your product or service, you can significantly improve your consumer reach and cultivate a more personal relationship with potential...

Marketing Resources, Search Engines

Getting your website on top of local searches

John DOZ

Jessica Smith is the Editorial Executive of Postific, a free social media management and marketing platform created to help businesses increase social engagement and reach more customers. Learn more about Jessica by following her on Twitter and on Google. Effective...

Social Media

The What, Where and When of social media

John DOZ

Unfortunately, having a successful social media marketing strategy is not as easy as simply throwing content online and waiting for people to react to it. If that were the case, every company’s content marketing strategy would be a winner. The...

Content & Blogging

Why Scheduling Your Blog Content Is Important

John DOZ

Julie R. Neidlinger is an artist and private pilot with her own blog, the Lone Prairie Blog, which she has been writing for 13 years. She is also a blogger at @CoSchedule, a social media editorial calendar for WordPress. You...

Marketing Resources

Expert: Social media needs to ‘wow’

John DOZ

So you want to enter the rewarding world of social media marketing? The good news is you may be ready to do so, even if you don’t think you are. At least, that’s what online marketing expert Michael Hyatt recently...

Marketing Resources

Content marketing lessons from Weird Al

 Yankovic

John DOZ

Weird Al Yankovic is by no means a fresh face in the music industry. The musician has been parodying hit songs by the likes of Michael Jackson, Madonna, Nirvana and Lady Gaga for several decades now, which makes his recent...

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