5 Powerful Ways to Combine Social Media and Email Marketing
John DOZ
Social media and email are two of the most important digital marketing channels in 2021, but they can only do so much on their own. Both platforms are most effective when combined with each other as well as other channels...
10 Content Marketing Mistakes You’re Making Right Now
John DOZ
The good news about content marketing is it can be the most cost-effective and powerful advertising you do for your company. According to Aberdeen, the leading companies in content marketing experience 7.8 times as much growth in unique site traffic...
7 Unconventional Tips for Writing Content that Converts into Sales
John DOZ
Writing content that boosts sales is a challenging task. People often think the sense of creativity is going to be enough for their success. Unfortunately, effective content marketing requires a bit more than that. Business owners need to know the...
How to Segment Your Audience and Generate Sales
John DOZ
How you engage with your friends, kids, co-workers, parents, partner, or siblings most likely differs with each group. While you might be chatty with your friends, the conversations with your co-workers may be more formal. The same goes for your...
How to Create a Business with Facebook
dylan
You have seen the statistics. Facebook has more than 2 billion monthly active users. That shows you can create a successful business in this platform. In fact, Facebook can make people discover your business and increase your visibility on...
6 Effective Marketing Ideas for Lead Generation
dylan
Every sale starts with leads—without them, there are no customers to make deals with and no revenue to earn. In the 2018 State of Inbound report, marketers claimed that lead conversion is their top priority. However, lead generation remains a...
How Creative Subheadings Can Make or Break Your Content
dylan
The importance of the headline (or title, if you will) cannot be overstated. It presents the topic, raises the point and causes readers to click on the post. However, the element of the headline is only the “bait.” To...
Marketing to Millennials – 14 Things Writers Need to Understand
dylan
Millennials have gotten a “bad rap.” Baby boomers and Gen Xer’s complain that they are self-absorbed, have no real work ethic, and make unreasonable demands of employers and businesses they patronize. Let’s take a quick look at this generation...
A Valuable Way to Organize Your Content Marketing
John DOZ
Content marketing poses big challenges right now. Creators are competing with the overwhelming amount of content that appears every minute on the web, and being found and followed is becoming increasingly difficult. There are a lot of new tactics...